大西洋城會(huì)議中心獲LEED綠色建筑認(rèn)證

5月初，由場地管理公司Spectra管理的大西洋城會(huì)議中心獲得美國綠色建筑委員會(huì)頒發(fā)的LEED金質(zhì)認(rèn)證?！按笪餮蟪菚?huì)議中心的LEED認(rèn)證體現(xiàn)了我們在綠色建筑方面的領(lǐng)導(dǎo)力?！盪SGBC總裁兼首席執(zhí)行官M(fèi)ahesh Ramanujam表示。會(huì)議中心相關(guān)負(fù)責(zé)人Jim Wood補(bǔ)充說：“獲得LEED認(rèn)證將增加我們的競爭優(yōu)勢，這一獎(jiǎng)項(xiàng)讓會(huì)展中心在可持續(xù)發(fā)展方面躋身于全國領(lǐng)先地位。在綠色環(huán)保、游客體驗(yàn)、會(huì)展中心營收方面發(fā)揮積極影響?！?/p>

在過去一年中，會(huì)議中心采取了一系列改善自身環(huán)境保護(hù)表現(xiàn)以準(zhǔn)備LEED重新認(rèn)證的戰(zhàn)略，包括：LED照明設(shè)備改造、展會(huì)運(yùn)營中的流程一體性、持續(xù)的預(yù)防性維護(hù)活動(dòng)，包括安裝低流量的管道設(shè)備，以及啟動(dòng)了一項(xiàng)大規(guī)模的廢品回收計(jì)劃。

ACCC receives LEED Green Building Certification

The Atlantic City Convention Center （ACCC）， managed by venue management company Spectra， has been awarded LEED GOLD certification."The Atlantic City Convention Centers LEED certification demonstrates tremendous green building leadership，" said Mahesh Ramanujam， president and CEO， USGBC. Jim Wood， president and CEO for Meet AC， added， "Achieving LEED certification is a market differentiator that will position the ACCC in a leading group of venues across the country that value sustainability and its positive impact on the visitor experience， environment， and financial returns. "

品牌激活活動(dòng)提升觀眾參與度

最新的業(yè)內(nèi)研究表明，在數(shù)字化時(shí)代，人們對面對面聯(lián)系的渴望比以往更加切實(shí)。這種需求延伸到貿(mào)易展覽中，與會(huì)者希望彼此之間以及各品牌代表能夠獲得獨(dú)一無二的體驗(yàn)。品牌激活可以成為幫助展商吸引觀眾，而活動(dòng)組織者和贊助者可以共同開展品牌激活活動(dòng)。這類活動(dòng)必須能夠滿表現(xiàn)，會(huì)者的需求，應(yīng)該能夠分享，富有樂趣并讓人們能夠與品牌建立聯(lián)系。“行業(yè)正在需要越來越多的品牌激活活動(dòng)，展會(huì)組織者需要準(zhǔn)備好利用這個(gè)機(jī)會(huì)。”體驗(yàn)營銷專家Dax Callner建議道。

Let the audience actively participate

With digitisation， the desire for physical experiences and face-to-face connections is more tangible than ever. This need extends into trade shows， where attendees are hoping to have one-of-a-kind experiences with each other and with representatives from participating brands. Activations can be the answer to actively involve the audience. To successfully create activations at exhibitions， event owners must help guide sponsors who are open and interested in thinking beyond the booth. An effective activation is developed collaboratively with both the organiser and sponsor. For activations to work with the audience， they have to meet an attendee need， should be able to share， bring fun to， and have a connection with the brand.

美國NAB廣播展更改檔期

5月初，美國廣播協(xié)會(huì)（NAB）宣布，旗下美國廣播展2020年展會(huì)將于4月19-22日舉行，即改為周日至周三進(jìn)行。 “隨著行業(yè)不斷發(fā)生巨大變化和受到各種因素影響，我們的展會(huì)將繼續(xù)致力于與行業(yè)共同發(fā)展，為參展商、與會(huì)者和合作伙伴提供最大價(jià)值，”NAB會(huì)議和業(yè)務(wù)運(yùn)營部執(zhí)行副總裁Chris Brown表示。 “展會(huì)日期的改變，使廣播專業(yè)人士在繁忙的工作周之外能參加NAB展會(huì)，同時(shí)與我們現(xiàn)有的行業(yè)教育計(jì)劃保持一致?！?美國廣播展每年迎來來自150多個(gè)國家和1700多家參展商和近10萬名與會(huì)者，在拉斯維加斯會(huì)議中心舉辦，是世界上規(guī)模最大、最全面的廣播類會(huì)展活動(dòng)，涵蓋了媒體、娛樂和技術(shù)等領(lǐng)域。

NAB Show changes dates

The National Association of Broadcasters （NAB） Show has announced that the 2020 edition will be held from April 19 to 22， changing the date pattern for the exhibit floor opening to Sunday through Wednesday. Shifting the dates provides professionals the opportunity to attend NAB Show outside of the busy work week while aligning with our existing education programmes." With nearly 100，000 attendees from 165 countries and 1，700+ exhibitors， NAB Show is the worlds largest and most comprehensive convention encompassing the convergence of media， entertainment and technology， held at the Las Vegas Convention Center. nabshow.com/Dates2020