IAEE擴(kuò)展注冊(cè)會(huì)展經(jīng)理項(xiàng)目

3月初，國(guó)際展覽與項(xiàng)目協(xié)會(huì)（IAEE）擴(kuò)大了其注冊(cè)會(huì)展經(jīng)理項(xiàng)目（CEM）培訓(xùn)計(jì)劃，以滿(mǎn)足展覽和活動(dòng)專(zhuān)業(yè)人士在該行業(yè)的能力發(fā)展需求?；诙嗄甑某晒\(yùn)營(yíng)經(jīng)驗(yàn)，最近推出的IAEE認(rèn)證之旅由五個(gè)級(jí)別組成：上崗能力評(píng)估，CEM認(rèn)證，CEM高級(jí)專(zhuān)業(yè)素養(yǎng)，CEM進(jìn)階和CEM榮譽(yù)。 “IAEE認(rèn)證之旅為CEM培訓(xùn)者提供了一條獨(dú)特的途徑，可以在他們的職業(yè)道路上建立更多的核心領(lǐng)導(dǎo)技能?！?019年IAEE主席、英富曼展覽集團(tuán)高級(jí)副總裁Tom Cindric Jr說(shuō)。

其中，CEM高級(jí)專(zhuān)業(yè)素養(yǎng)認(rèn)證計(jì)劃適用于具有至少10年行業(yè)經(jīng)驗(yàn)的會(huì)展經(jīng)理人。申請(qǐng)人必須完成一個(gè)為期兩天的必修課程，作為該認(rèn)證要求的一部分。

IAEE expands CEM program

The International Association of Exhibitions and Events （IAEE） has expanded its CEM Learning Programme to meet the needs of exhibitions and events professionals as they develop their career in the industry. Building on years of experience， the recently debuted IAEE Certification Journey is comprised of five levels： Workforce Ready Assessment， CEM Certified， CEM-Advanced Professional， CEM Fellow and CEM Emeritus. "The IAEE Certification Journey provides a distinctive path for those in the CEM community to build additional core leadership skills in their career path"， said 2019 IAEE Chairperson Tom Cindric， Jr.， Senior Vice President for Informa， Global Exhibitions.

漢諾威工業(yè)博覽會(huì)引入Waytation藍(lán)牙追蹤技術(shù)

將于4月1-5日舉辦的漢諾威工業(yè)博覽會(huì)的參展商將可以通過(guò)分析數(shù)字流量資料，了解哪些是最受歡迎的展示內(nèi)容，以及哪些會(huì)議論壇最受歡迎。據(jù)悉，漢諾威展覽公司是基于維也納創(chuàng)業(yè)公司W(wǎng)aytation開(kāi)發(fā)的技術(shù)為展覽會(huì)提供這種全新的數(shù)字服務(wù)。 數(shù)據(jù)通過(guò)藍(lán)牙標(biāo)簽獲取，與胸牌一起發(fā)給觀眾，匿名讀取觀眾的人流量。 此外，該項(xiàng)活動(dòng)的參與是自愿的。

Hannover Messe introducing Waytation

Exhibitors at Hannover Messe （April 1 to 5） can now find out which are the biggest attractions at their stand， which talks are most popular and which countries their visitors come from by analysing digital flow profiles. Deutsche Messe is offering this new digital service based on technology developed by the Viennese startup Waytation. Data are acquired by a bluetooth tag that visitors receive together with their badge， which anonymously reads visitor flows. Participation is voluntary. hannovermesse.de/ VisitorAnalysisService

國(guó)際會(huì)展物流協(xié)會(huì)推出會(huì)展女性“充電”計(jì)劃

3月12日，國(guó)際會(huì)展物流協(xié)會(huì)（IELA）自豪地宣布推出IELA“充電”項(xiàng)目，以慶祝、支持和鼓勵(lì)女性在展覽和活動(dòng)物流領(lǐng)域的領(lǐng)導(dǎo)地位。

IELA非常認(rèn)真地對(duì)待“實(shí)現(xiàn)性別平等”這一課題，并希望在支持年輕女性發(fā)展其在行業(yè)中取得成功的力量方面發(fā)揮關(guān)鍵作用。 實(shí)際上，確實(shí)有這方面的需求，通過(guò)個(gè)人輔導(dǎo)，推動(dòng)女性的職業(yè)發(fā)展，以及跨代交流經(jīng)驗(yàn)和技術(shù)分享。

IELA Power Up計(jì)劃有3個(gè)支柱：?jiǎn)⒌?、點(diǎn)亮、輔導(dǎo)。其中，第三個(gè)支柱具體是IELA輔導(dǎo)計(jì)劃。 該計(jì)劃已于3月8日推出并發(fā)布，號(hào)召對(duì)指導(dǎo)或被指導(dǎo)感興趣的婦女積極參與。 女性被指導(dǎo)者應(yīng)具有5年的展覽物流經(jīng)驗(yàn)，而女性導(dǎo)師需要有至少15年的展覽物流經(jīng)驗(yàn)。感興趣者可以聯(lián)系elizabeth@iela.org進(jìn)行申請(qǐng)。

IELA launched the “Power Up” Campaign

On March 12th IELA is proud to announce the launch of the IELA “Power Up” Campaign， to celebrate， support and encourage Womens Leadership in the Exhibition & Event Logistics Industry. IELA has identified the importance of achieving equality for female counterparts and the necessity for empowering women and girls.

The IELA Power Up programme has 3 pillars for action： INSPIRE， IGNITE and MENTOR. Female Mentee applicants should have a minimum working experience of 5 years and Female Mentors a minimum of 15 years in experience. The deadline for submission of applications is May 31st 2019.