黃艷燕

ABSTRACT： Clothing with oriental culture as its keynote and Chinese elements as its style relies on its unique charm in the world's fashion design.

The stage has developed rapidly and has become a popular faction. But China's culture and art are extensive and profound.

The folk art of color is luxuriant， and the exploration and excavation of Chinese art in the field of clothing is far from enough. Zong Jia Zhuang new year picture is Shandong.

Zongjiazhuang Village， Pingdu City， Shandong Province， has been spreading the art of New Year's Painting till now. It has the characteristics of bright color and strong decoration.

Decorative patterns are very rich. If they can be designed and applied， they will be able to inject fresh blood into the clothing industry.

Key words： Zong Jia Zhuang； New Year picture pattern； clothing application

The outline of 1. New Year pictures

Zong Youming， the earliest artist in Zongjiazhuang's New Year painting industry， made use of Pingdu and Weifang during the Daoguang period of the Qing Dynasty.

The transportation conditions of Li to Yangjia port to buy new year pictures， and then sell back to Pingdu for sale. After seeing the New Year picture industry， the profit is quite abundant.

Yang Jiabu learned to print New Year pictures and then created the first New Year picture shop in Zong Jia Zhuang. Since then， Zong Jia Zhuang has opened a new year's shop to print pictures.

More and more people sell paintings for their livelihood. More than half of the villagers in the village were engaged in New Year's painting business when they were prosperous. Now there are some proven New Year's Painting Shops.

There are twenty. Zong Jia Zhuang new year pictures are copied from Yangjia port New Year pictures. Their works are influenced by Yang Jia Bu New Year pictures.

Ringing. However， with the rapid development and expansion， Zongjiazhuang New Year's Paintings soon began to explore new ways， and eventually gradually got rid of Yangjiabu.

The style of New Year's pictures has formed the artistic characteristics of various kinds， delicate and neat pictures， smooth and elegant lines and bright colors.

The significance of 1.1 New Year paintings

Zongjiazhuang New Year's Pictures are mostly posted on ordinary people's houses and doors， so the theme of New Year's Pictures， mostly have

Auspicious meaning. The New Year pictures posted in different houses have different meanings. Two doors above door god， meaning town evil.

Exorcise ghosts； inside doors are mostly closed by children， facing the left and right sides of the door， such as "Lin Tuyu" in Pingdu New Year's pictures.

The book "waits， implies good luck； the northern part of the inner door is mostly the kitchen stove， the upper right of the kitchen stove sticks to the king of the kitchen， the kitchen stove."

Wang Ye， commonly known as "the head of the family"， is a Legendary God who records the virtues and deeds of a family； there are many walls in the north of the stove.

Put on God of Wealth， which indicates that the new year will bring in a wide range of financial resources； when you enter the bedroom， stick on the Kangtou paintings such as "gold and jade"

Mantang"，"Qianlong to attract fish"and so on， bedroom windows are decorated with window paintings and window top paintings， which are full of them.

The people's ardent expectation of a better life.

1.2 unique aesthetics of Zhuang Zhuang new year pictures

1. composition of 2.1 New Year pictures

Zongjiazhuang New Year's Pictures can be divided into two types： one is the composition of a single portrait or portrait combination， with gods and beasts， or the other is the composition of a single portrait or portrait combination.

The auspicious pattern is used as a foil； the second is that the whole picture is framed with rectangular frames， in which characters and patterns are depicted， and then filled with a kind of background.

It's full of pictures.

In the first composition， the characters are depicted more abundantly， with vivid expressions， caps， buns， hair ornaments， clothes and easy crowns.

The decorative patterns are very clear and rich. It's amazing that in this composition， the application of auspicious animal image.

This is all unicorn. Kirin is a traditional Chinese auspicious animal with a gentle temperament. It is said that it can live for two thousand years. The ancients believed that there was a place where Kirin could be found.

There must be auspiciousness， and it can be used to compare outstanding people with both ability and integrity.

The second kind of composition is divided into two situations： one is that there is only one character in the picture to support the whole picture， usually the shape of a fat baby.

Like， plus goldfish， carp， melons and fruits and other auspicious design composition， the bottom of the water ripple； the other is a number of characters.

To represent a scene， there are many characters in a picture. The details of the characters are not obvious， but the expressions and actions are more abundant.

Lively. There are two themes in the picture scene， one is the joyful scene related to the traditional opera， such as "pig eight quit * a daughter-in-law".

The other is to depict life scenes， such as farming， reading， etc.

1. the colors of 2.2 New Year pictures in Zhuang Zhuang

Because of the differences in social environment， natural environment and religious beliefs， different countries and nationalities have different preferences for color.

Do the same. After research， the colorists believe that the rural areas in northern China are affected by climate， with more wind and sand and living environment.

The environment is rather grey， so farmers want the colors of interior decorations to be bright enough. The color characteristics of Zong Jia Zhuang new year pictures are very special.

In line with this rule， a large number of red， green， purple， yellow and other colors are used in New Year's pictures， while the basic use of intermediate or compound colors is not necessary.

Color， high purity， strong contrast and bright primary colors make the picture have a happy color effect. Zong Jia Zhuang's New Year pictures mainly use five

Colors： red， green， medium yellow， violet， purple. Red is the color of the sun， fire and blood， which makes people feel hot.

Warmth， enthusiasm， excitement and liveliness， it is the color of the eastern nation， and the Chinese nation marriages happily. Yellow is the image of sunlight.

Zheng， with the meaning of light and hope， gives people the feeling of brilliance， brilliance， gentleness， nobility， mystery and dignity， and so does he.

The color of the golden autumn season symbolizes the joy and joy of harvest. Green is the color of plants. It is praised as the color of life， symbolizing peace.

Pure， ideal， comfortable， fresh， safe and tranquil. Purple is a rare color in nature. It is noble and elegant.

Mysterious， gorgeous， charming character， for example， in the Tang Dynasty of China， purple clothing is the color of your official.