R ecently,the Chinese government vigorously made policies to promote TCM and the Healthcare industry on a national scale.The local government also actively makes medium and long-term plans regarding the development of TCM and the healthcare industry in terms of infrastructure construction,investment attraction,and think tank organization, thus promoting Shennongjia into a famous TCM Healthcare Resort.

To promote the development of the healthcare industry,the local government practically formulated 15 specific projects,including a demonstration area of TCM tourism,a demonstration base of healthcare,healthcare towns,a TCM health forum and leading enterprise cluster, a center of prevention treatments of disease with Chinese medicine,exhibition halls of TCM culture,gene banks of TCM resources, and high-quality farms of Chinese medicinal plants;the formation of the TCM Industry Association;the assemblage of a TCM expert team, and development of products on healthcare and TCM culture.

The market share is on the rise since many companies have now settled here.Juneng Pharmaceutical Co.,Ltd.is now a stable operation.Shennongjia Daodi TCM Industry Limited Company,co-established by the local government and Wuhan Jiabowen Industry Investment Company was set up;Zhong’ai(Shennongjia) Sojourn and Health Development Co.,Ltd.,under the supervision of Zhong’ai Group was founded here.In addition, the local government signed agreements with Shandong Shenyu Group,Shenzhen Jiadao Capital,Beijing Tcmages Pharmaceutical Co.LTD,and Risesun Group;meanwhile the government reached a preliminary agreement of investment with Taihe Hospitaland MCC Huatian Group.

At the same time,the local government has been engaged in the introduction of national key projects,integration tourism resources,medical and agricultural resources,and deep integration of industries under the banner of a“Healthy Shennongjia.” Furthermore, it greatly accelerated the construction of Chinese medical facilities, upgraded the Muyu Traditional Chinese Medicine Hospital with a focus on he alth-maintenance and treatment.Many TCMdemonstration bases have been established here,such as Xiaojiu Lake Medicine Village,Batao Medicine Village,Cradle Lake Medicine City,Longjiangping Health Village, Muyu Aromatic Street,Zhong’ai Health Endowment Station,and so on,boosting the healthcare industry and tourism. Also, the local government developed an agricultural model of combining bases, corporations, cooperatives, and farmers to integrate the traditional healthcare industry and agriculture.It has also pushed forward the construction of a health tourism integrated health projects containing TCM elements,such as offering sacrifices to the ancestors of traditional Chinese medicine,reading pharmacopoeia, eating healthy food,and visiting pharmaceutical markets,into the development of high-quality tourism routes so as to promote the integration of the traditional Chinese medicine industry and the tourism industry.base for traditional Chinese medicine,and

Shennongjia Health Development Company was founded and settled in the industrial park; a standardized TCM medicine base occupying 5,000 mu has been constructed;and a research institute of TCM industry has already been established.Both the reorganization of Juneng Pharmaceutical Co.,Ltd and the construction of Panshui Health Resort are scheduled for future development.

松柏鎮(zhèn)全景(陳金武攝)A panorama of SongbaiTown(Photo by Chen Jinwu)

康養(yǎng)圣地規(guī)劃雛形

黨中央、國(guó)務(wù)院及各部委密集出臺(tái)推進(jìn)中醫(yī)藥及藥老養(yǎng)生產(chǎn)業(yè)發(fā)展政策，林區(qū)黨委、政府將搶抓機(jī)遇，積極作為，制定中醫(yī)藥及養(yǎng)老養(yǎng)生產(chǎn)業(yè)發(fā)展中長(zhǎng)期規(guī)劃，加快推進(jìn)基地建設(shè)、招商引資、智庫(kù)建設(shè)等工作，力爭(zhēng)早日把神農(nóng)架建設(shè)成為中醫(yī)藥康養(yǎng)圣地。

林區(qū)結(jié)合實(shí)際，科學(xué)規(guī)劃中長(zhǎng)期產(chǎn)業(yè)發(fā)展途徑，抓好“十五個(gè)一工程”，推動(dòng)康養(yǎng)產(chǎn)業(yè)發(fā)展。該工程涵蓋中醫(yī)藥健康旅游示范區(qū)、康養(yǎng)示范基地、健康特色小鎮(zhèn)、中醫(yī)藥大健康論壇、龍頭企業(yè)集群等的打造；中醫(yī)藥治未病中心、中醫(yī)文化展示館、中醫(yī)藥種質(zhì)資源基因庫(kù)、優(yōu)質(zhì)高效的種植板塊等的建設(shè)；醫(yī)藥產(chǎn)業(yè)協(xié)會(huì)的組建；中醫(yī)藥專家的匯聚；養(yǎng)老養(yǎng)生產(chǎn)品和文化產(chǎn)品的開發(fā)等方面。

林區(qū)成功引入多家企業(yè)，市場(chǎng)主體不斷壯大。在聚能藥業(yè)穩(wěn)定運(yùn)營(yíng)之后，林區(qū)與武漢嘉博文產(chǎn)業(yè)投資公司合資，組建神農(nóng)架道地藥材產(chǎn)業(yè)發(fā)展有限公司，中愛集團(tuán)獨(dú)資建成中愛（神農(nóng)架）旅居康養(yǎng)發(fā)展有限公司，林區(qū)還與神宇集團(tuán)、深圳嘉道資本、北京康仁堂、榮盛集團(tuán)等簽訂了合作框架協(xié)議，并與十堰市太和醫(yī)院、中冶華天集團(tuán)初步達(dá)成投資意向。

與此同時(shí)，林區(qū)聚力推進(jìn)落地重點(diǎn)項(xiàng)目進(jìn)程，整合資源，旅醫(yī)農(nóng)聯(lián)動(dòng)，圍繞打造“健康神農(nóng)架”主題，促進(jìn)產(chǎn)業(yè)深度融合。加快中醫(yī)醫(yī)療機(jī)構(gòu)基礎(chǔ)設(shè)施建設(shè)，升級(jí)木魚中醫(yī)院，促進(jìn)醫(yī)養(yǎng)結(jié)合；打造小九湖藥谷、巴桃園藥谷、搖籃湖藥都、龍降坪健康谷、木魚香溪一條街和中愛健康養(yǎng)老驛站等一批有影響力的中醫(yī)藥養(yǎng)生保健服務(wù)示范基地，促進(jìn)養(yǎng)老養(yǎng)生產(chǎn)業(yè)與旅結(jié)合；同時(shí)發(fā)展“企業(yè)+合作社+農(nóng)戶”訂單農(nóng)業(yè)模式，推進(jìn)藥材基地建設(shè)，促進(jìn)中醫(yī)藥產(chǎn)業(yè)與農(nóng)業(yè)結(jié)合；再者，推進(jìn)中醫(yī)藥健康旅游基地建設(shè)，把祭藥祖、讀藥典、品藥膳、逛藥市等飽含中醫(yī)藥元素的康養(yǎng)項(xiàng)目融入到精品旅游線路開發(fā)，促進(jìn)中醫(yī)藥產(chǎn)業(yè)與旅游業(yè)的深度融合。

目前，神農(nóng)架健康產(chǎn)業(yè)發(fā)展公司已完成組建并入駐產(chǎn)業(yè)園區(qū)；5000畝中藥材標(biāo)準(zhǔn)化示范基地已完成建設(shè)；神農(nóng)架中醫(yī)藥產(chǎn)業(yè)研究院也掛牌成立并開展工作。聚能藥業(yè)公司重組、以及盤水康養(yǎng)小鎮(zhèn)打造等項(xiàng)目有條不紊地推進(jìn)中。