By Zhao Zihan

Press Conference for the 2nd China Textile Intangible Cultural Heritage Conference was held in Beijing on July 19th， 2018， announcing the organization， theme， date， venue， main content and related activities of the conference to 60 media， and witnessing a launching ceremony of the conference as well as a series of activities.

Relevant leaders from China National Textile and Apparel Council， Intangible Cultural Heritage Division of Ministry of Culture and Tourism of P. R. China， Beijing Capital Group， Beijing Capital Land Ltd.， Prince Gongs Mansion Museum of Ministry of Culture of P. R. China， Consumer Goods Division of Ministry of Industry and Information Technology of P. R. China， etc.， as well as 60 media， attended the conference.

Gao Yong， Party Secretary and Secretary General of China National Textile and Apparel Council， made a keynote speech， saying that with the progress of the times， China textile industry is constantly transforming and upgrading， seeking high-quality development. Today， the new positioning of China textile industry is an innovation-driven technology industry， a responsible-oriented green industry， and a culture-led fashion industry. While the comprehensive strengths of economy， science and technology continue to increase， we deeply feel the importance and urgency of enhancing the cultural soft power， cultural creativity of the industry， and cultural self-confidence， and deeply understand the important practical significance and far-reaching influence that the promotion of traditional culture and the revitalization of traditional crafts have to advance transformation and upgrading and building a textile power. In the future， the textile industry should attach greater importance to and strengthen the protection of intangible cultural heritage， accelerating the revitalization of traditional textile crafts. He also put forward the following requirements： adhere to the basic position of cultural self-confidence in the process of industrial transformation and upgrading， and the construction of textile powers； adhere to the new perspective of “destiny community” to treat the protection and inheritance of textiles in order for cross-border integration and innovative development； insist on the advantages of the textile industry resources， enhance the ability of traditional culture and technology to transform into real productivity， and effectively extend the textile intangible cultural heritage protection chain.

Chen Tong， Director General of Intangible Cultural Heritage Division of Ministry of Culture and Tourism of P.R. China， said that intangible cultural heritage is a huge system， and the proportion of textiles in the entire system is very large. Such a huge system needs to have a brand activity， a host organization， and a platform on a national level. We are particularly pleased to see that China National Textile and Apparel Council has taken on such a responsibility and assumed this responsibility. It is of great significance to build such a platform as the coherence to lead the entire inheritance， protection， development， innovation and revitalization of the national textile and garment industry， also a major event in the industry， and a major event in the protection of traditional culture.

Sun Huaibin， Vice President of China National Textile and Apparel Council， said that the inheritance， development and innovation of textile intangible cultural heritage need to integrate the strengths and resources of all sectors of society to promote together. It is a systematic project and needs to establish a community of destiny to realize our aims. Therefore， the theme of the 2nd China Textile Intangible Cultural Heritage Conference was set up as “Building A Community of Shared Future for the Development of Textile Intangible Cultural Heritage”. “Meanwhile， we must inject the strength of the industry， including design， brand， enterprise， human resources， social institutions， and jointly promote the work on textile intangible cultural heritage to inject more vitality and vigor into it.”

The 2nd China Textile Intangible Cultural Heritage Conference was sponsored by China National Textile and Apparel Council， and co-organized by the Intangible Cultural Heritage Office of CNTAC， the News Center of CNTAC， and Beijing Capital Land Ltd. It was introduced that the three-day event will be held in Beijing Wtown in the first ten-day period of November 2018， mainly including： a keynote conference， theme forums， exhibition and spot sale， intangible cultural heritage experience， costume show， alliance signing， as well as results announcement and award ceremony of “Beijing Capital Cup” ？ 2018 China Textile Intangible Cultural Heritage Promotion Ambassador Awards and Designated Cultural and Creative Souvenir Design Collection for “Beijing Capital Cup”？ The 2nd China Textile Intangible Cultural Heritage Conference.

The press conference focused on the interpretation of the theme of the conference “Building A Community of Shared Future for the Development of Textile Intangible Cultural Heritage”. First， it reflects the new values and new ideas that are highly recognized by the current Chinese and international community， and reflects the development concept， value orientation and destiny of a more open， inclusive and cooperative approach that should be upheld in the new era of textile intangible cultural heritage protection. Second， it reflects the innovative development of textile intangible cultural heritage is an integrated systemic project that is ambitious and requires multiple parties to accommodate and jointly undertake. Third， it demonstrates the common mission and social responsibility of strengthening cultural self-confidence and revitalizing traditional crafts.

The press conference introduced the purpose， significance and relevant information of the two activities which will continue to be carried out as an annual brand event of the conference，to continuously enrich the content of the conference and practice the concept of the conference. Details of the two activities will be published in real time through the official website of CNTAC and the media.

At the press conference， the embroidered notebook with the logo of China Textile Intangible Cultural Heritage Conference attracted the attention and great interest of the guests and the media. In the seemingly simple one-on-one line， it fully embodies the characteristics of the traditional crafts of “Dian Embroidery”， which contains the enthusiasm and responsibility of the producers for the protection and inheritance of textiles and the support for the conference. This is Xiao Long Yin who organized local female embroiders to specially make for the press conference. Xiao Long Yin from Yuxi， Yunnan province， participated in the 1st China Textile Intangible Cultural Heritage Conference last year， during which the exchange benefited her a lot， and she also received an unexpected surprise for the order of 500，000 yuan embroidery works.