In the 13th Asia Outdoor Trade Show on June 29th， 2018， the latest outdoor tendency and aggregation and release of new technological materials not only broke through the boundaries in an innovative way but also led the pan-outdoor economy. This was also another joint exhibition of Asian outdoor exhibition and Asian bicycle exhibition since the last one six years ago.

The recently released 2017 Investigation Report of China Outdoor Goods Market in the exhibition showed that overall outdoor market scale reached 50.42 billion yuan in 2017， where core outdoor market scale reached 19.03 billion yuan which increased by 3.2% compared with the last year， so the growth continued to slow down but was already about to touch the ground. In other words， the outdoor industry will live through the adjustment period and enter the next rising period. Therefore， this exhibition was exceptionally hot， areas of the two exhibitions totally reached 60，000 square meters， attracting numerous domestic and foreign outdoor brands， and number of brand participants reached 587.

As a major highlight in the exhibition， the boutique exhibition area themed by strategic activities of China “CHAIN” Made outdoor industrial supply chains （No. 5 hall， 5.5200） was quite crowded with passion- ate visitors. iwarm clothing solution brought by Suzhou Weiyi Textile Technology Co.， Ltd. attracted numerous audiences， merchants and buyers as one of representatives of intelligent dressing and new technological materials. “With continuous upgrading of consumption concept and peoples pursuit of fashion trend， more and more people are troubled by thick and overstaffed wearing when doing outdoor activities or professional outdoor activities in winter， the garments are not only not good-looking but also show cumbersomeness and inflexibility. How can we keep warm while wearing less？ Intelligent dressing has always been our thinking direction. The self-researched and developed carbon nanotube is the latest technological product promoted based on such a market demand and consumption concept”. In the exhibition， as an expert who had been occupied in carbon nanotube research for a long time， general manager of Suzhou Weiyi Textile Technology Co.， Ltd. and senior fabric designer Zhou Juan introduced R&D; and application of carbon nanotube as well as iwarm clothing solution.

Its reported that as clothing heat insulation material， carbon nanotube has six major features： light （only 6g/m2）， thin （5 micrometers）， soft （can be curved by 100，000 times）， uniform （uniform surface heating）， efficient （99% thermal inversion） and robust （6-14μm far UR）. Then compared with existing graphene， energystoring phase-change material， carbon fiber， metal， oxide and other heat insulation materials in the market， what core advantages does carbon nanotube has？

“As the softest electric heat treatment solution， iwarm is built with blue tooth， G-sensor and precision sensor with low power consumption， which can accu-rately and intelligently control the temperature within 38°C - 53°C， and moreover， it has constant-temperature frequency converting control and supports stripping stopping work with sheer sense of intelligence”. Zhou Juan introduced that now the company had upgraded this product for three times， and the present product featured stabler performance， simpler operation and more intelligent and safe dressing”. “Now this product has exceeded 90% electric energy conversion efficiency， it can realize 10s heating and uniform heating， and meanwhile， it is compatible with standard power bank， to which many products are incomparable. Even though preserving 38°C under 0°C environment， it can be still realize continuation for 5.5h. Importantly， it can resist machine washing for over 30 times”.

If safety， intelligence and fashion are “pronouns”of the softest electric heat treatment scheme， then the enormous market space of this product will lead a new intelligent dressing fashion and start a new intelligent economic era without any doubt.

“First of all， our products can be widely applied in the field of outdoor goods， because outdoor sportsmen and outdoor sports fans like dressing light and thermal clothes. Now we have cooperated with numerous famous outdoor brands like TOREAD， and this is one important goal for us to participate in this exhibition， namely to strengthen market promotion and application of our products with the help of expertise and authority of the exhibition”. Juan Zhou could talk about product application with great familiarity and she had full confidence in future development of their products. “In addition， our products can permeate into various fields like heating clothes， physiotherapeutic components， health care underwear， warm shoes， heating gloves and heating masks， etc.”

In recent years， “intelligent dressing” can be said as the most vigorous and attractive product in the consumer market， but for products labeled with “intelligent dressing”， their prices are not that “beautiful”. However， what kind of product can be really “intelligent dressing” on earth？ The market is passing off fish-eyes for pearls and the products vary in qualities， so its urgent to formulate market codes and standards.

“ ‘Intelligent dressing market development in China is now still at a starting stage. Therefore， good technologies and products need upstream and downstream collaborative innovation more to break through the industrial bounds and realize the win-win pattern， and only in this way can ‘intelligent dressing cater to consumption， step towards the public and enter the life”. Taking iwarm clothing solution as an example， Zhou Juan expressed that， “now we have combined numerous upstream and downstream enterprises to join in this new camp. During the previous period， we made quick response in the form of an alliance， put forward a whole set of solutions just within a couple of days and won the bid， which could not be accomplished before. I believe that development of intelligent dressing can reach a new high in the following years with our joint efforts”.

Its noteworthy that in order to comprehensively present new image of China “CHAIN” Made， gather supply chains of functional products and promote upstream and downstream collaborative innovation， 2018 Asia Outdoor Trade Show especially established a “made in China”exhibition area. Besides suppliers of materials， fabrics， auxiliaries and accessories， multiple supply chain integration organizations （fabric enterprises， design institute， ODM， etc.） provided one-stop solutions for functional products. The sponsor was striving to establish a platform to realize productivity transformation of products and services based on extended services. Especially every enterprise participant in this exhibition introduced their R&D;， material use， design and other links of their respectively outdoor products and functional products in details， which impacted sheer imagination of visitors who could feel about the charm of science and technology and prosperous development of the outdoor industry in a close range.