L’Oréal Tops Most Valuable Personal Care brand List
2018-06-30 03:00:36
China Detergent & Cosmetics 2018年2期
The BrandZ Top 15 Most Valuable Personal Care Brands 2018
The 2018 BrandZ Top 100 Most Valuable Global Brands ranking is out. Compiled by WPP & Kantar Millward Brown, L’Oréal Paris was named the world’s most valuable personal care brand for the sixth year in a row.
L’Oréal increased its brand value by 9% to $26 billion over the last year following successful strategies to build loyalty and become more customer-centric. Shiseido grew by 42% to be No. 12 while Estée Lauder rose 29% to the ninth position.
The total value of the BrandZ Personal Care Top 15 has increased 8% in the last year with all names increasing value with the exception of Gillette which decreased by 6%.
BrandZ is the only ranking that measures consumer brand perception along with financial data to calculate brand value.
China Detergent & Cosmetics2018年2期
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