法蘭克福印度分公司收購(gòu)印度最大健身展

近日，法蘭克福展覽公司印度分公司宣布收購(gòu)印度次大陸最大的健身與健康展Fitex India。該展會(huì)從2014年創(chuàng)辦，每年在德里舉辦。2016年展會(huì)迎來(lái)42家參展商，接待12000名專業(yè)觀眾，展會(huì)總面積為7000平米。

2018年第四屆展會(huì)將于5月5-6日在India Expo Centre & Mart博覽中心舉辦，由法蘭克福展覽和原主辦方聯(lián)合組織。并購(gòu)之后，法蘭克福展覽在印度的展會(huì)項(xiàng)目增加到20個(gè)。

Messe Frankfurt takes over Fitex

Messe Frankfurt Trade Fairs India， the Indian subsidiary of Messe Frankfurt， is taking over the largest fitness and health fair on the subcontinent. Fitex India was acquired from the previous owner and organiser Smart Events headquartered in the state of Haryana.

Since its debut in 2014， Fitex India has taken place annually in Delhi. At the event in 2016， 42 exhibitors attracted 12，000 trade visitors on a surface of 7，000 square metres including special event areas with a live stage， training section， and fringe events. The fourth edition of the sector meeting will take place May 5 to 6， 2018 in the India Expo Centre & Mart. The trade fair is organised by the two companies jointly. After this acquisition， Messe Frankfurt has 20 fairs and more than 35 conferences in its portfolio in India. messefrankfurt.com/FitexIndia

博聞與美國(guó)時(shí)裝設(shè)計(jì)師委員會(huì)聯(lián)手打造時(shí)裝項(xiàng)目

日前，博聞公司時(shí)裝展部門與美國(guó)時(shí)裝設(shè)計(jì)師委員會(huì)（CFDA ）達(dá)成獨(dú)家合作協(xié)議，共同支持美國(guó)時(shí)裝設(shè)計(jì)師和時(shí)裝品牌，并鼓勵(lì)新秀設(shè)計(jì)師的成長(zhǎng)和時(shí)裝行業(yè)的整體發(fā)展。作為合作協(xié)議的一部分，CFDA 與博聞時(shí)裝展部門將共同打造一些項(xiàng)目，幫助新秀設(shè)計(jì)師實(shí)現(xiàn)商業(yè)成功。雙方還將進(jìn)一步探討紐約時(shí)裝周和相關(guān)時(shí)裝推廣周的舉辦時(shí)間。

Fashionable partnership

UBM Fashion has partnered with the Council of Fashion Designers of America （CFDA） on an exclusive partnership designed to support American fashion designers and brands and promote the growth of emerging talent and the fashion industry as a whole. As part of the partnership， CFDA and UBM Fashion will create programs that help talented emerging designers bridge the gap between compelling design and commercial success.

UBM Fashion and the CFDA will also collaboratively coordinate the timing of New York Fashion Weeks and related Market weeks for mens and womens fashion. Additionally， PROJECT will present four participating Designers for the first time during NYFW.

德國(guó)展商參展預(yù)算平均提升4%

近日，AUMA發(fā)布2018年德國(guó)展覽趨勢(shì)報(bào)告，公布了對(duì)500家參加B2B展會(huì)的參展商的調(diào)研結(jié)果。報(bào)告顯示，德國(guó)企業(yè)依然十分依賴于B2B展會(huì)上的面對(duì)面溝通與產(chǎn)品的真實(shí)演示。28%的德國(guó)企業(yè)表示，在2018年和2019年，將增加在德國(guó)國(guó)內(nèi)外的參展投入。57%的企業(yè)表示將保持目前的參展投入。只有14%的企業(yè)計(jì)劃降低參展投入。整體而言，受訪的德國(guó)企業(yè)在未來(lái)兩年的參展預(yù)算將比2016-2017年度平均增加4%。

More investment in quality of trade fair appearances

According to the result of the AUMA MesseTrend 2018 survey of 500 representative selected companies that primarily exhibit at B2B fairs， German business continues to rely heavily on personal communication and real product presentations in its B2B marketing. More than one quarter （28%） of German companies that exhibit at trade fairs want to invest more money in these participations both in Germany and abroad in 2018 and 2019. Another 57% plan to spend at the same level， and only 14% anticipate lower expenditures. On average， companies want to increase their trade fair budgets by 4% for the next two years compared with 2016-2017.