Ayana VS Indigo

南洋群島共有大小島嶼近兩萬個，如星辰點(diǎn)點(diǎn)，巴厘島可以說是其中最為閃耀的一顆，被稱為“度假天堂”可謂實(shí)至名歸。她受盡自然恩賜，氣候溫暖濕潤，處處鳥鳴花香，兼具海濱風(fēng)光與熱帶雨林；她擁有獨(dú)特的歷史與信仰，包容性極強(qiáng)，各種藝術(shù)和文化形態(tài)都能在此找到自己的位置。作為一個以旅游度假聞名世界的島嶼，巴厘島的多面性可能超乎你的想象。

得天獨(dú)厚的自然條件、豐富多樣的人文生態(tài)，也使得巴厘島能夠滿足兩種截然不同的度假市場——家庭歡聚式度假和個性體驗(yàn)式度假。前者喜好傳統(tǒng)和開放的環(huán)境，后者則追求獨(dú)特和私密性。在巴厘島遍地開花的度假酒店中，為了響應(yīng)不同的市場需求，近十幾年來，已陸續(xù)呈現(xiàn)出截然不同的酒店定位，設(shè)計(jì)風(fēng)格和服務(wù)模式。

本次探討的兩家巴厘島度假酒店，一個是著名的老牌五星級阿雅娜水療度假村，規(guī)模可觀，屢屢獲獎，在巴厘島酒店業(yè)占據(jù)不可撼動的地位；另一個則是今年六月新開業(yè)的英迪格水明漾沙灘酒店，規(guī)模雖不大，但時尚且個性，是巴厘島度假酒店中快速升起的一顆新星。兩家酒店分別代表兩種不同市場，展現(xiàn)兩種不同的風(fēng)格，頗具代表性。

阿雅娜遠(yuǎn)離商區(qū)，位于金巴蘭沙灘上的一處斷崖，占地寬廣，位置偏遠(yuǎn)卻環(huán)境極佳，是完美的家庭度假目的地；而英迪格則位于水明漾的熱鬧街區(qū)一角，鬧中取靜，深入巴厘島最有活力的區(qū)域之一，雖占地不大，但附近街區(qū)內(nèi)吃喝玩樂應(yīng)有盡有，由此看出英迪格則與其主張融入當(dāng)?shù)厣罘绞降摹癗eighborhood”（鄰里）理念緊密契合。兩種選址，就充分體現(xiàn)出兩家酒店不同的身份和特點(diǎn)。

阿雅娜的設(shè)計(jì)簡約雅致大方開闊，環(huán)境重點(diǎn)放在咫尺內(nèi)的花園景觀、海天一色和森林風(fēng)光。英迪格的設(shè)計(jì)則細(xì)節(jié)滿滿，巧取巴厘島地域文化元素為靈感，在每一個裝置和設(shè)施上做足文章，將整座酒店打造成一座巴厘島特色藝術(shù)館。設(shè)計(jì)上比較，阿雅娜極盡自然之力，英迪格則大玩藝術(shù)個性。

酒店配套設(shè)施上，阿雅娜更花樣百出，豐富的體驗(yàn)項(xiàng)目和眾多餐廳酒吧讓人應(yīng)接不暇，充分滿足客人們的視覺審美和味蕾需求；英迪格則不論娛樂設(shè)施還是餐飲，都盡力把最具巴厘島特色的部分展現(xiàn)出來，數(shù)量不多卻力求最精，在周邊時髦平價(jià)的商區(qū)中占據(jù)了藝術(shù)文化品味的制高點(diǎn)。

兩家度假酒店，一個熱鬧非凡歡天喜地，一個精致幽情私密尊享，各領(lǐng)風(fēng)騷。

Among almost 20，000 islands across the Indonesian archipelago， which like stars in in the sky， Bali may be the shiniest one， we call it paradise for holiday for a good reason. Be well known as a tourism destination， the versatility of Bali may be far beyond your imagination.

The blessing natural environment and colourful cultural ecology make Bali capable to feed two absolutely different resort markets–Family gathering and Individual exploring.The former prefers traditional but open landed environment，while the later favors specialty and privacy. To cater for the changing needs of the market， hotels and resorts in Bali have been showing different positioning， design and service mode.

The two resorts in Bali we are comparing with， one is the classic award-winning AYANA Resort and Spa BALI， which enjoys wide landscape and a stable position in the Bali hotel industry. The other is the brand new Hotel Indigo Bali Seminyak Beach，which opens this June with fashionable personality and soon becomes a rising star.Two resorts represents two different markets.

AYANA is remote from center of Bali. On a cliff-top land perched above Jimbaran Bay， which is the perfect vacation destination for family gathering with an excellent environment； While Hotel Indigo is located inside of a downtown street， which is connected to Indigo's idea of Neighborhood.The two different locations indicate the different identity and features of these two resorts.

The design of AYANA is a touch of minimalism， while Indigo's design is full of details.To compare them by design， AYANA uses the most of the nature， while Indigo plays with art.

In the case of facilities and entertainments， AYANA is more playful with uncountable choices；While Indigo try to show the truest Bali style in their facilities and foods.

To conclude， these two resorts， one is more sharing and joyful， and the other is more exquisite and private， they are both leading the market in their own way.

A Paradise-like Resort that Makes You Just Wanna Stay