晶華國際酒店集團FIH宣布與洲際國際酒店集團IHG簽訂全球策略聯盟合約并共組合資公司,合力加速麗晶酒店(Regent Hotels Resorts)在國際間的擴張速度與事業(yè)版圖。
完成此項合約的簽訂之后,IHG將主控合資公司的營運、負責經營開發(fā)麗晶酒店于臺灣以外地區(qū)的全球性業(yè)務,FIH則將專注于臺北晶華酒店以及麗晶品牌在臺灣的營運與發(fā)展。
雙方在進行簽約的同時對外宣布,位于香港九龍尖沙咀的洲際酒店 InterContinental Hong Kong (原香港麗晶酒店于1980年開幕,2001年更名為香港洲際酒店) 即將耗資重金進行全面性的大規(guī)模裝修,重新更名回香港麗晶酒店,并定于2021年開幕迎賓,這代表著麗晶品牌將重返香港,并被打造成為最受矚目的全球旗艦店。
晶華國際酒店集團董事長潘思亮表示:“Regent是一個全球性的奢華酒店品牌,有著優(yōu)質的歷史傳承,和IHG的合作可以讓Regent站上更寬廣的國際平臺,讓品牌未來的發(fā)展更加的亮眼。晶華也將持續(xù)在臺灣深耕,全權負責Regent在臺灣,以及集團旗下晶英、晶泉豐旅和捷絲旅的全球發(fā)展?!?/p>
IHG的執(zhí)行長Keith Barr同時表示:“IHG旗下擁有的 InterContinental Hotels and Resorts 在世界頂級酒店品牌中已經占有一席之地,我們看到全球觀光酒店市場對于頂級奢華服務的需求,麗晶是頂級酒店業(yè)界的先鋒,在亞洲以及全球都有著代表性的地位,它的加入對于IHG來說有著正面實質的意義,我們會注入豐沛的人力與物力資源,展開Regent無限的潛力與動能,持續(xù)成就并壯大它在全球的發(fā)展。”
Formosa International Hotels Corporation (FIH) today announces that it has formalised a joint venture agreement with InterContinental Hotels Group (IHG) to accelerate the international expansion of Regent Hotels Resorts (Regent).
Under this agreement, IHG will take a controlling stake in Regent. All current Regent properties will join IHG's global online reservation system and loyalty program, accelerating the growth of both sales and profits. Also, IHG will have the rights to develop and manage all existing and new Regent hotels outside of Taiwan whilst FIH shall retain exclusive rights to develop and manage future developments under the Regent brand in Taiwan, including the management of the Regent Taipei Hotel.
As part of the alliance with IHG would be the re-branding of the InterContinental Hotel Hong Kong to Regent Hong Kong, an iconic Regent Hotel that established the brand as new luxury in 1980s, upon the completion of an extensive refurbishment in 2021. The return of Regent Hong Kong will create a new iconic flagship and showcase for global expansion like it once did.
Steven Pan, Executive Chairman of FIH said \"The joint venture with IHG will propel the Regent brand to worldwide reach on a well-established global platform. The alliance will enable us to streamline our growth of the Regent brand into a much more profitable business, while we can focus on the growth and consolidation of our Taiwan domestic hotel and hospitality businesses, including the Regent Taipei and the Regent brand expansion in Taiwan.\"
Keith Barr, Chief Executive Officer of IHG, commented: \"As one of the pioneers in defining luxury hotels both in Asia and around the world, Regent is an excellent addition to IHG's portfolio of brands. We see a real opportunity to unlock Regent' s enormous potential and accelerate its growth globally.\"