李其名　姚君喜

[摘 要] 作為兼具文化產(chǎn)業(yè)和信息產(chǎn)業(yè)屬性的出版業(yè)來說，在工業(yè)4.0時(shí)代背景下，目前正步入智能化出版的發(fā)展之路。文章從業(yè)務(wù)管理、傳播形式、用戶體驗(yàn)以及市場(chǎng)營(yíng)銷等方面分析出版業(yè)智能化的表現(xiàn)特征。在新一輪出版業(yè)的變革浪潮下，應(yīng)該從技術(shù)平臺(tái)、內(nèi)容生產(chǎn)、服務(wù)觀念、市場(chǎng)營(yíng)銷等環(huán)節(jié)著手，吸收工業(yè)4.0的技術(shù)精髓，尋求未來出版業(yè)的智能化發(fā)展路徑。

[關(guān)鍵詞] 工業(yè)4.0 智能化出版 特征 路徑

[中圖分類號(hào)] G230 [文獻(xiàn)標(biāo)識(shí)碼] A [文章編號(hào)] 1009-5853 （2017） 05-0058-04

Development Paths of Intelligent Publishing in Industry 4.0 Era

Li Qiming Yao Junxi

（School of Media and Design， Shanghai JiaoTong University， Shanghai， 200240）

[Abstract] The publishing industry is entering into the development road of intelligent publishing in the 4.0 era of the new industry revolution， which is the convergence of culture industry and information industry.The article points out the new features of intelligent publishing from business management， communication forms， user experience， marketing， etc. Under the new wave of publishing industry， the paper puts forward the development paths of intelligent publishing， which are based on technology platform， content production， service idea， marketing and so on.

[Key words] Industry 4.0 Intelligent publishing Features Pathsendprint