□ 文/本刊記者 胡睿

吃披薩，看時裝，機車路演2017愛上解放碑
——意大利文化節(jié)開幕啦

□ 文/本刊記者 胡睿

意大利駐重慶總領(lǐng)事館總領(lǐng)事馬非同（左二）與渝中區(qū)副區(qū)長鄧光懷（左三）等嘉賓共同舉杯慶祝意大利文化節(jié)開幕。

5月17日，由重慶解放碑中央商務(wù)區(qū)管理委員會主辦，意大利駐渝總領(lǐng)事館、中國意大利商會（重慶）、重慶環(huán)球金融中心等支持單位協(xié)辦，斯帕客中國承辦的“2017愛上解放碑—意大利文化節(jié)”活動在解放碑國泰廣場正式拉開帷幕，渝中區(qū)副區(qū)長鄧光懷、渝中區(qū)政府辦公室、解放碑CBD管委會、意大利駐重慶總領(lǐng)事館、意大利中國總商會重慶辦公室等單位的領(lǐng)導出席了啟動儀式。

意大利駐重慶總領(lǐng)事馬非同先生在啟動儀式上表示，這是意大利首次在重慶舉辦如此大規(guī)模的民間互動活動，是一個讓重慶市民親身感受“意大利制造”魅力的好機會。

在開幕式現(xiàn)場，撲面而來的是濃重的意式風情。有復(fù)刻的君士坦丁拱門亮相國泰廣場，帶市民零距離領(lǐng)略雄偉建筑的藝術(shù)魅力。那不勒斯是披薩的發(fā)源地，除了意籍主廚烹飪當?shù)仫L味的巨型披薩外，還有來自重慶的首家意大利甜品店Mimosa的提拉米蘇等標志性的意國美食。另外，讓人眼花繚亂的是意大利生活集市，有意大利品牌的墨鏡，有AC米蘭足球俱樂部的展臺，還有來自意大利的著名機車品牌杜卡迪（Ducati）等等。

據(jù)了解，從5月17日開始，為期10天的文化節(jié)包含了意大利機車狂歡節(jié)，意大利咖啡品鑒，歐洲花椒啤酒速飲大賽，其中意大利慢生活文化節(jié)包含了煙斗客的別樣人生肖像展和一系列煙斗相關(guān)的文化活動，另外還有意大利足球日和壓軸的意大利時裝節(jié)等等。所有活動交替進行，讓市民在解放碑“穿越”到意大利。

值得一提的是5月19日至21日的機車狂歡節(jié)，眾所周知的意大利機車品牌有杜卡迪、奧古斯塔（Augusta）等，然而，活動現(xiàn)場除了杜卡迪之外，還有Vespa、MotoGuzzi、Aprilia這一系列的高端機車品牌，完美地展現(xiàn)了意大利浪漫的機車文化?；顒影恕耙粓鲆獯罄麢C車的盛宴”“我的摩旅人生影像展”，Vespa水彩畫展，和古羅馬戰(zhàn)士的現(xiàn)場表演。杜卡迪的機車路演和Vespa慢騎比賽吸引了不少市民圍觀。如果大家對Vespa這一機車品牌不熟悉的話，可以看看經(jīng)典電影《羅馬假日》里，男神格里高利·派克和女神奧黛麗·赫本漫游羅馬時候的交通工具，就會感嘆：“哦，原來這就是Vespa！”浪漫的機車文化不僅是意大利文化的代表，也是意大利人的一種生活方式。

另外在開幕式上，意大利駐重慶總領(lǐng)事館總領(lǐng)事馬非同先生向本刊記者介紹，此次時裝節(jié)有意大利時裝品牌商來解放碑商圈進行考察，舉辦中意時尚產(chǎn)業(yè)論壇，意大利的獨立設(shè)計師品牌在解放碑協(xié)信星光廣場上演精彩的時裝發(fā)布秀。同時，在5月27日晚舉行盛大的時尚奢侈品牌T臺秀，滿足一眾重慶時裝愛好者的夢想，在家門口看一場時裝大秀。馬非同先生還介紹到，如今的意大利時尚文化更注重小眾的獨立設(shè)計，所以此次邀請來渝的品牌都是意大利人喜愛的獨立設(shè)計，更能展現(xiàn)現(xiàn)在的意大利風情。

活動期間，主辦方特別推出“意大利文化節(jié)通行護照”，憑“護照”在指定商鋪和酒店消費可免費集章兌獎，享受商品購買優(yōu)惠。進入活動官方微信“愛尚解放碑”即可領(lǐng)取，吃喝玩樂，一證通行，暢通無阻耍遍解放碑。

本次活動以中意文化交流為引領(lǐng)，以意大利文化展示為主題，通過“意大利品牌對接會暨意大利BTB時尚產(chǎn)業(yè)交流論壇”“意大利生活集市”“意大利時裝節(jié)”“意大利機車狂歡節(jié)”“意大利球迷日”等系列活動，進一步促進商圈業(yè)態(tài)升級，聚攬商圈消費人氣，吸引更多意大利品牌考察落戶解放碑，取得經(jīng)濟與社會效益的雙豐收。

（圖片除署名外由主辦方提供）

① 意籍主廚為在場市民分發(fā)長達10米的那不勒斯披薩。

② 風靡歐洲的杜卡迪機車。 攝影：胡睿

On May 17, “Italian Cultural Festival-2017 Falling in Love with Jiefangbei, Chongqing” was inaugurated in Guotai Square of Jiefangbei, which was sponsored by management board of Chongqing Jiefangbei CBD and co-organized by Consulate General of Italy in Chongqing, China-Italy Chamber of Commerce(Chongqing) and Chongqing World Financial Center, and undertaken by Spakct in China. Deng Guanghuai, deputy head of Yuzhong District, and other heads from Government Office of Yuzhong District, Management Committee of Jiefangbei CBD,Consulate General of Italy in Chongqing and Office of China-Italy Chamber of Commerce (Chongqing), attended the opening ceremony.

Mr. Maffei, Consul General of Italy in Chongqing, said in the opening ceremony that it was the first time for Italy to hold such large private interaction activity in Chongqing, representing a great opportunity for Chongqing residents to experience the charm of“Made in Italy”. At the opening ceremony, Mr. Deng announced the of fi cial inauguration of this cultural festival.

Ten-day cultural carnival offers an all-round experience of Italian charm

At the opening ceremony, a strong Italian style greeted you. A replica of Constantine arch appeared in the Guotai Square, offering you an opportunity to enjoy a direct appreciation of the artistic charm of grand architecture. Pizza is originated in the Naples, a city of Italy. In the Guotai Square, there were giant pizza by the Italian chef cooker with Italian local fl avor, tiramisu and other iconicItalian cuisine provided by Misoma, the first Italian dessert shop in Chongqing. In addition, what dazzled our eyes were the fair with Italian style, grasses of Italian brand, exhibition booth of AC Milan football club and Ducati, a famous locomotive brand from Italy.

It is reported that from May 17, the ten-day cultural festival will carry out many activities including Italian locomotive carnival, Italian coffee tasting, drinking competition of European pepper beer, Italian Cultural Festival for Slow Life, Italian Football Day, and Italian Fashion Festival in the finale. Among them,Italian Cultural Festival for Slow Life contains portrait exhibition themed with the exceptional life of tobacco pipe enthusiasts and a range of activities related to tobacco pipe. All these above-mentioned activities will be conducted alternatively to enable residents to have an experience of passing across Jiefangbei to Italy.

It is worth mentioning that during the three days of May 19-21, locomotive carnival would be held in which Ducati, Augusta and other well-known Italian locomotive brands would be displayed. Besides, in addition to Ducati, a series of high-end locomotive brands such as Vespa, MotoGuzzi and Aprilia, displayed at the site of activity, perfectly showed Italian romantic locomotive culture. The locomotive cultural carnival left a deep impression on residents by a range of splendid locomotive-related activities such as “A Feast of Italian Locomotives”, “Image Exhibition for My Locomotive Life”, the Vespa Watercolor Exhibition, and the live performances of ancient Rome Warriors. Among them,locomotive road show of Ducati and slow riding race of Vespa attracted great attention of residents. If you are unfamiliar with Vespa, a appreciation of the film,Roman Holiday, would let you have a sign that “Oh, it is Vespa that they drive in the fi lm” when watching the scene in which Gregory?Peck and Audrey?Hepburn travel in the Roman. Such romantic locomotive culture not only represents the Italian culture but the Italian life style.

In addition, our journalist interviewed Mr. Maffei about the Italian fashion Festival, the fi nale show. He introduced that in this fashion festival, some Italian fashion brands will come to Jiefangbei for investigation;China-Italy fashion industry forum will be held, and Italian independent designer brands will hold a splendid fashion show in the Xiexin Star Square; on the evening of May 27, a grand runway show of fashion luxury brands will be held to meet people’s dream of appreciating a fashion show even at their door. Mr.Maf fi e added that today’s Italian fashion culture pays more attention to independent design for minorities so that the invited brands in this fashion festival constitute those independent designs gaining popularity among Italian citizens, thus better showing today’s Italian style.

During this cultural carnival, you can travel every corner of Jiefangbei with your “passports”

“Italian Cultural Festival-2017 Falling in Love with Jiefangbei” will be held in Jiefangbei CBD for ten days from May 17 to May 27. During that time, the sponsor will specially introduce an activity of “‘a(chǎn) passport’ for Italian cultural festival” in which visitors with the ‘passport’ can enjoy free badges collection for awarding and discounts when making consumption in certain stores and hotels. You can get the ‘passport’by entering the official Wechat called Fashion-loving Jiefangbei. Taking it in your pocket, you can have fun in Jiefangbei, freely and causally.

This cultural carnival, themed with Italian cultural display, focuses on China-Italy cultural exchanges and drives forward the upgrading of trading district and the growth of popularity by conducting a range of activities such as “Italian Brands Cooperation Conference,namely, Italian BTB Fashion Industry Exchange Forum”, “Italian daily fair”, “Italian fashion festival”,“Italian Locomotive Carnival” and “Italian fan Day”. In this way, more Italian brands can be attracted to have an investigation of Jiefangbei and settle in there, thus harvesting both economic and social bene fi ts.

(Pictures are provided by the Sponsor.)

Pizza and Fashion Show, Exchange between Jiefangbei and Italy The Opening Ceremony of Italian Cultural Festival—2017 Falling in Love with Jiefangbei, Chongqing

□ Article / journalist Hu Rui