朱鳳娟

2016年10月28日，北美旅游名家溫州行暨美國(guó)旅游作家協(xié)會(huì)2016（溫州）年會(huì)圓滿落幕。本次以“溫州之美，讓世界看見(jiàn)”為主題的年會(huì)，推出“中美旅游發(fā)展論壇、中美旅游攝影展、溫州旅游采風(fēng)、溫州美食體驗(yàn)”等系列活動(dòng)，讓美國(guó)旅游作家協(xié)會(huì)的會(huì)員更加了解溫州，也喜歡上了溫州。這場(chǎng)中美旅游文化交流盛會(huì)，帶給北美嘉賓以獨(dú)特的溫州體驗(yàn)和神奇的中國(guó)感受。

互聯(lián)互通盡顯“國(guó)際范”

在本次年會(huì)活動(dòng)中，中美旅游發(fā)展論壇、中美旅游攝影展是主辦方精心安排的兩場(chǎng)重要活動(dòng)，也是本次溫州活動(dòng)的看點(diǎn)。中美旅游發(fā)展論壇是整個(gè)年會(huì)活動(dòng)的重頭戲，論壇上中國(guó)國(guó)家旅游局辦公室副巡視員范巨靈、浙江省旅游局副局長(zhǎng)許澎分別做主題演講，他們從不同的角度闡述了中美旅游年活動(dòng)的意義，并對(duì)開(kāi)展中美旅游合作交流提出相關(guān)建議。在論壇的對(duì)話環(huán)節(jié)，《時(shí)尚旅游》《西行雜志》《洛杉磯時(shí)報(bào)》、春秋航空等媒體與旅游業(yè)者分別從國(guó)外旅游名家的視角表達(dá)了對(duì)溫州自然風(fēng)光和人文環(huán)境的喜愛(ài)，肯定了溫州可期的境外游客市場(chǎng)前景。

另一場(chǎng)活動(dòng)中美旅游攝影展的開(kāi)幕式當(dāng)天晚上在國(guó)家4A級(jí)景區(qū)——溫州印象南塘舉辦。攝影展展出溫州和北美兩地18位旅游作家和攝影家的攝影作品，記錄兩地不同的地域風(fēng)光、城市影像和民俗文化。那些多彩美圖和秀色光影，讓觀展者讀懂溫州山水的“神奇、峻秀、古樸、雋永”，而北美風(fēng)光的“壯麗、自然、夢(mèng)幻、多彩”，也大大豐富了“印象南塘”的文化色彩。

致力于將旅游業(yè)定位為一號(hào)服務(wù)業(yè)的溫州，通過(guò)北美旅游名家溫州行暨美國(guó)旅游作家協(xié)會(huì)2016（溫州）年會(huì)，深度詮釋了“神奇山水、傳奇溫州”的新內(nèi)涵，不僅展示了溫州旅游文化發(fā)展的優(yōu)勢(shì)與成果，也拓展了溫州城市對(duì)外文化交流與旅游合作空間，更增加了向世界推介宣傳溫州的經(jīng)驗(yàn)和自信。

“溫州之美，讓世界看見(jiàn)”是本次年會(huì)活動(dòng)的主題，該主題在這場(chǎng)中美旅游文化交流盛會(huì)中得以全面體現(xiàn)。正如溫州市旅游局局長(zhǎng)王愛(ài)香說(shuō)的那樣，本次年會(huì)活動(dòng)是政府為溫州旅游搭的一臺(tái)“大戲”，在北美旅游名家溫州行暨美國(guó)旅游作家協(xié)會(huì)2016（溫州）年會(huì)活動(dòng)的大舞臺(tái)上，溫州的山水之美、美食之美、文化之美正在讓世界看見(jiàn)。

文化盛宴彰顯“溫州味”

在中美旅游業(yè)發(fā)展論壇上，浙江省旅游局許澎副局長(zhǎng)提到，某些美國(guó)游客對(duì)歷史文化的渴望程度、對(duì)地方產(chǎn)品的興趣愛(ài)好要超過(guò)對(duì)景觀的要求。本次年會(huì)推出的一系列文化展示體驗(yàn)活動(dòng)，為遠(yuǎn)道而來(lái)的嘉賓呈現(xiàn)了一場(chǎng)溫州傳統(tǒng)文化盛宴。

活動(dòng)期間為嘉賓特別準(zhǔn)備的溫州傳統(tǒng)系列文化內(nèi)容有溫州非遺產(chǎn)品展示、溫州地道美食體驗(yàn)、溫州傳統(tǒng)文化分享等。這些代表甌越文化和地方特色的溫州傳統(tǒng)特色文化引起參會(huì)嘉賓的興趣和喜愛(ài)，得到名家、作家的頻頻點(diǎn)贊。

10月24日歡迎儀式上展示的聯(lián)合國(guó)教科文組織首批公布“人類口述與非物質(zhì)文化遺產(chǎn)”——昆曲（《牡丹亭》）和最具地域風(fēng)情的溫州民歌——《對(duì)鳥(niǎo)》，讓海外嘉賓體驗(yàn)到了溫州戲曲文化和民間文藝的魅力。

26日晚上在溫州特色食街——“天一角”，溫州地方特色小吃魚(yú)丸、餛飩、薄餅、燈盞糕、炒粉干、敲魚(yú)湯等成為美國(guó)嘉賓喜愛(ài)的舌尖美味。美食體驗(yàn)活動(dòng)現(xiàn)場(chǎng)，嘉賓流露的表情是開(kāi)懷、叫好、贊美。而一場(chǎng)體驗(yàn)太極的活動(dòng)，讓嘉賓見(jiàn)識(shí)太極拳法的奇妙和中國(guó)功夫的神秘；開(kāi)幕式前場(chǎng)外的甌繡演示，讓溫州的傳統(tǒng)工藝給嘉賓留下美妙印象。同時(shí)，在溫州非物質(zhì)文化遺產(chǎn)館、溫州工藝美術(shù)館、溫州南戲博物館、溫州武術(shù)館等處的參觀訪問(wèn)，也讓嘉賓讀懂溫州文化的歷史傳承，看到溫州人文歷史和地域文化的多彩畫(huà)卷。

閉幕式現(xiàn)場(chǎng)一位志愿者說(shuō)，在本次年會(huì)上，最難忘的是那一張張不同膚色的笑臉，而記者聽(tīng)到嘉賓表達(dá)最多的一個(gè)詞是“amazing”。確實(shí)，短短的幾天時(shí)間，溫州的神奇山水、地道美食、傳統(tǒng)文化帶給嘉賓的是驚喜、驚訝、驚奇。美國(guó)旅游作家協(xié)會(huì)2016（溫州）年會(huì)主席梁掌球感嘆：“溫州是一座讓人驚喜的城市，旅游資源豐富，一定要好好宣傳?！?/p>

走進(jìn)溫州感受“山水美”

溫州山水在中國(guó)極具代表性。為讓北美嘉賓深刻感受“神奇山水，傳奇溫州”，溫州旅游部門(mén)精心設(shè)計(jì)了多條神奇山水之旅讓北美旅游作家采風(fēng)考察，如世界地質(zhì)公園考察之旅、溫州田園風(fēng)光攝影之旅、中國(guó)四大發(fā)明之活字印刷發(fā)現(xiàn)之旅等線路，均引起嘉賓極大興趣。沿線的自然風(fēng)光和淳樸民風(fēng)，成為他們筆下和鏡頭中的溫州風(fēng)情，讓他們看見(jiàn)溫州之美。

走進(jìn)世界地質(zhì)公園雁蕩山，驚險(xiǎn)刺激的飛渡表演、云霧繚繞的方洞，讓他們嘖嘖稱奇。來(lái)自美國(guó)的Michael說(shuō)這里的一切都是美國(guó)看不到的風(fēng)景，尤其看到西門(mén)島上漁民在灘涂上捕捉跳跳魚(yú)，他覺(jué)得非常好奇，很想體驗(yàn)一下當(dāng)?shù)貪O民的生活。

在楠溪江畔，茗岙梯田成為攝影家眼中的絕美中國(guó)仙境，林坑、蒼坡、芙蓉等古村落讓他們見(jiàn)證了中國(guó)古老的耕讀文化，美國(guó)BBC電臺(tái)旅游編輯Anne Banas對(duì)茗岙的田園風(fēng)光贊不絕口，她說(shuō)這里太美了，尤其喜歡梯田，因?yàn)槊绹?guó)沒(méi)有水稻梯田。

在澤雅的千年紙山，嘉賓看到了古法造紙工藝和中國(guó)造紙術(shù)的活化石，贊嘆不已，表示回去一定要告訴這次沒(méi)來(lái)中國(guó)的作家，他們來(lái)了也一定會(huì)愛(ài)上這項(xiàng)古老的工藝。

在瑞安東源村，看完遺存下來(lái)的木活字印刷工藝展示，來(lái)自加拿大的作家、攝影師Janet Gyenes搶先體驗(yàn)了印刷術(shù)的操作過(guò)程。體驗(yàn)過(guò)不同風(fēng)情的溫州神奇山水之旅，嘉賓們收獲滿滿，不僅有美景和美味，也有當(dāng)?shù)卮迕竦臒崆楹陀焉疲瑴刂萆剿o了他們一種純美的意境和享受。

加拿大FIG Artistic Gymnostics World Champlonships的Magalie興奮地說(shuō)道：“雁蕩山非常美，我喜歡這種青山、流水、綠樹(shù)的風(fēng)景。如果以后有機(jī)會(huì)，還會(huì)帶著我的家人和朋友一起來(lái)雁蕩山做客。”

美國(guó)紐約作家MerlPearlstein說(shuō)：“我很興奮來(lái)到這么美麗的城市、這么美麗的村莊，在美國(guó)并沒(méi)有歷史文化沉淀的建筑。在楠溪江的經(jīng)歷是值得被紀(jì)念的，這里的每一個(gè)景點(diǎn)都是一個(gè)新的故事、一個(gè)新的靈感?！?

前美國(guó)加州旅游局公關(guān)主任John Pomiree說(shuō)：“本次溫州年會(huì)，是我曾參加所有大型活動(dòng)中辦得最出色的。這是一次無(wú)懈可擊的具有國(guó)際水準(zhǔn)的大型活動(dòng)?！?/p>

The curtain of the 2016 Wenzhou Annual Meeting of American Travel Writers Association descended on October 28， 2016. Themed “Share the Beauty of Wenzhou with the World”， the years well-designed event successfully showed the diversity and depths of the tourism of Wenzhou to an American audience and made all participants fall in love with the city at first glance. The cultural gala brought all guests a memorable experience of a splendid China. Wenzhou is a port city in southern Zhejiang.

Globalization

This 2016 event was a truly global one. The two highlights of the 2016 annual meeting were China-America Tourism Development Forum that provided a platform for insiders to brainstorm about the tourism future of Wenzhou， and a photography exhibition featuring the works of 18 travel writers and photographers who through their lens recorded the beauty of Nantang， a riverside residential and commercial district that goes back to the Southern Song （1127-1279）.

The 2016 Wenzhou annual meeting served as a powerful footnote to the unique tourism resources of Wenzhou and rich cultural connotations. It also helps expand cultural collaboration possibilities between Wenzhou and the rest of the world. The success of the event also shows the self-confidence of the city in its tourism promotion on a global stage.

At the forum， Zhejiang Tourism Administration vice director Xu Peng noted some American tourists preferred regional culture and history to scenic attractions. The guests taking part in the annual meeting enjoyed a variety of tailor-made cultural activities that demonstrated the splendid cultural tradition of Wenzhou and the charm of its representative Ouyue Culture.

A Taste of Wenzhou Flavors

Participants of the annual meeting had a taste of the cultural treasures of Wenzhou at various cultural spots such as Wenzhou South Opera Museum， Wenzhou Martial Arts Hall and Wenzhou Arts and Crafts Museum. The cultural immersion culminated on the night of October 26 when American guests had a good time at Tian Yi Jiao， the citys most famous “food paradise”.

“Wenzhou is an amazing city full of surprises，” said Liang Zhangqiu， chair of the 2016 annual meeting.

Wenzhou is one of the most fabulous representatives of traditional Chinese landscape aesthetics. The uniqueness is embodied in an array of state-level scenic spots highlighted by the World Geopark at the Yandang Mountain area， the gorgeous landscape of the Nanxi River and the mesmerizing beauty of the terraced farms at Mingao.

After relishing the beauty of the mist-enveloped Fangdong， one of the American guests gasped in admiration： “I saw something I have no chance to see in my home country， and the scene of the local fishermen catching jumping fish on the mudflat excited me.”

At Zeya， everyone was enthralled by the ancient paper-making craftsmanship of the locals.

For Canadian writer and photographer Janet Gyenes who had a great time trying the ancient movable type printing in Dongyuan Village， the trip was rewarding not only scenically. The friendliness and kindness of the locals also added greatly to the wonderful cultural enjoyments.

“The beauty and historical riches of the city and its countryside made me excited because it is something I dont have a chance to appreciate in America， a country that is much younger than China. For me， the experiences in Nanxi River are truly memorable. There is a story behind every scenic and cultural spot here and the trip brought me lots of new inspirations，” remarked Merl Pearlstein， a New York-based writer.

“The annual meeting held in Wenzhou is the best one of its kind I have ever taken part in. It is an impeccably arranged mega-event of a truly international quality，” commented John Pomiree， PR manager of Tourist Administration of California.