iPhone起云涌，指點(diǎn)迷“金”

When iPhones Ring, the Economy Listens

在當(dāng)今社會，真是幾乎人手一部iPhone啊，可以說iPhone已然成為了人們的掌中寶。而往更大的方面看，iPhone對全球經(jīng)濟(jì)發(fā)展的推動力也是不可小覷呢！瞧，科技的進(jìn)步讓iPhone應(yīng)運(yùn)而生，而反過來，iPhone也給世界金融注入了一股強(qiáng)大的力量。所以說，科技發(fā)展能不重要嗎？

1)Gloomyeconomic news and the2)stock marketmay be getting you down. But at least you can count on this: We’ve entered the iPhone cycle. The ripple effects are being felt throughout the economy—and they have been moving the stock market.

“The iPhone is having a critical impact,” saidMichael Feroli注1, the chief United States economist forJPMorgan Chase注2. “It’s a little3)gadget, but it costs a lot and it seems that everybody has one. When you do the4)multiplication, it’s going to matter.”

You may not think of the iPhone as a financial5)powerhouse. After all, it’s just a consumer good—6)albeita high-end one that you can carry in your pocket. Sales typically7)surgeevery two years when, as now, Apple does a major iPhone upgrade. You may also have the warm and personal relationship with the iPhone.

1) gloomy [?glu?m?] adj. 無希望的，悲觀的

2) stock market 證券市場

3) gadget [?g?d??t] n. 小玩意兒

4) multiplication [?m?lt?pl??ke???n] n. 乘法，倍增

5) powerhouse [?pa??ha?s] n. 發(fā)電站

6) albeit [??l?bi??t] conj. 雖然，即使

7) surge [sз?d?] v. 高漲，劇增

注1：邁克爾·費(fèi)洛里（Michael Feroli），摩根大通美國首席經(jīng)濟(jì)學(xué)家。

注2：摩根大通集團(tuán)（JPMorgan Chase），總部設(shè)在美國紐約，總存款高達(dá)1.5萬億美元，占美國存款總額的25%。其擁有分行6000多家，是美國最大的金融服務(wù)機(jī)構(gòu)之一。

Whether you love them or not, though, it’s a good moment to recognize their significance as a financial force. The iPhone’s financial impact starts, of course, with Apple, which is8)reapingenormous profit from it.

Apple is producing an impressive9)interrelatedecosystem of products and services, including its10)digitalwatches, its new digital payment system, its refreshed iPads as well as new software operating systems. Even if all of its11)venturessucceed, none are likely in the next year or two to rival the financial impact of the iPhone. The iPhone is the core of Apple right now.12)ln a sense, it’s the core of the stock market as well. Apple is the biggest company, by13)market capitalization, in the world. And the engine driving Apple is the iPhone.

The market is obviously counting on another strong sales performance for the new iPhone. So far, it’s getting that performance. And Apple’s14)invigoratingeffect is likely to continue.

Because the iPhone is made mainly overseas and sold worldwide, it is15)stimulating the economy in other regions, particular in East Asia, Mr. Feroli observed. Such factors make it harder to16)assessthe company’s impact17)domestically.

“It doesn’t translate directly into employment in the United States. It’s a more complex world today, and, in that sense, Apple18)is representative ofthat world.” Mr. Feroli said.

Apple, though, is having a powerful impact in the United States. “People are buying iPhones, partly as a status symbol,” Mr. Feroli said. “They’re not buying as much clothing.”

All of that helps explain why Apple is such a19)formidableforce, especially at this stage in its product cycle. And as the holiday shopping season approaches, as iPhones keep flying off the shelves, Apple may well keep moving the world.

悲觀的經(jīng)濟(jì)新聞和證券市場可能正讓你情緒低落。不過至少你可以寄望于這一點(diǎn)：我們已經(jīng)進(jìn)入了一個(gè)“iPhone（蘋果手機(jī)）周期”。經(jīng)濟(jì)大環(huán)境中處處都能感受到這其中的連鎖反應(yīng)—它們也正推動著整個(gè)證券市場。

“iPhone正起著至關(guān)重要的作用，”邁克爾·費(fèi)洛里說道，他是摩根大通公司的美國首席經(jīng)濟(jì)學(xué)家。“它只是一臺小小的個(gè)人裝備，但它價(jià)格高昂，且?guī)缀跞耸忠慌_。只要你做一做乘法，它就不可小覷了?！?/p>

或許你并不會認(rèn)為iPhone是一個(gè)金融發(fā)電站。畢竟，它只是一個(gè)消費(fèi)產(chǎn)品—雖然這是個(gè)可以裝進(jìn)口袋隨身攜帶的高端產(chǎn)品。每隔一年，當(dāng)蘋果公司推出重要的iPhone升級產(chǎn)品時(shí)（就像現(xiàn)在），銷售就會出現(xiàn)典型的劇增。你或許還能和iPhone有一段溫馨而私密的關(guān)系呢。

無論你是否喜歡它們，是時(shí)候該肯定下它們作為一股金融力量的重要性了。當(dāng)然了，iPhone的金融影響力始于從iPhone上收獲了巨大利潤的蘋果公司。

蘋果公司正在制造一個(gè)令人印象深刻的產(chǎn)品和服務(wù)關(guān)聯(lián)的生態(tài)系統(tǒng)，其中包含了數(shù)字手表、新型數(shù)字支付系統(tǒng)、更新?lián)Q代的iPad平板電腦，以及新發(fā)布的軟件操作系統(tǒng)。而即便蘋果公司的所有投資都獲得了成功，也沒有任何一款產(chǎn)品能在接下來的一兩年里與iPhone的金融影響力抗衡。iPhone如今已成為了蘋果公司的核心。從某種意義上來說，它同樣也是證券市場的核心。蘋果公司是世界上市值最高的公司，而驅(qū)動著蘋果公司的引擎則是iPhone。

很顯然，市場正倚望新上市的iPhone能帶來又一場強(qiáng)勢的銷售表現(xiàn)。到目前為止，銷售表現(xiàn)日漸良好。而蘋果公司對經(jīng)濟(jì)的促進(jìn)作用將很可能延續(xù)下去。

由于iPhone主要生產(chǎn)于海外，并且銷往全球，它也刺激了其他地區(qū)的經(jīng)濟(jì)，特別是東亞地區(qū)，費(fèi)洛里先生觀察到。這些因素讓人們在評估蘋果公司在（美國）國內(nèi)的影響力時(shí)變得更加困難。

“iPhone的高銷量并不能直接轉(zhuǎn)化為在美國的就業(yè)機(jī)會。如今這是一個(gè)更為復(fù)雜的世界，那么，從這個(gè)意義上看，蘋果公司便代表著那個(gè)復(fù)雜的世界?！辟M(fèi)洛里如是說。

然而，蘋果公司在美國確實(shí)擁有強(qiáng)大的影響力?！叭藗冑徺IiPhone，部分原因在于它是一個(gè)身份的象征，”費(fèi)洛里說?！八麄儾]購買同樣多的衣服啊?！?/p>

所有這一切說明了為什么蘋果公司是這樣一股令人驚嘆的力量，特別是在其產(chǎn)品周期的這個(gè)階段。而隨著假期購買季的慢慢靠近，隨著貨架上的iPhone持續(xù)被搶購，蘋果公司或許也將繼續(xù)推動著這個(gè)世界。

8) reap [ri?p] v. 收割，獲得

9) interrelated [??nt?r??le?t?d] adj. 互相聯(lián)系的

10) digital [?d?d??tl] adj. 數(shù)字的

11) venture [?vent??] n.（商業(yè)）投機(jī)

12) in a sense 從某種意義上說

13) market capitalization 市值，市場資本總額

14) invigorating [?n?v?g?re?t??] adj. 使精力充沛的

15) stimulate [?st?mj?le?t] v. 刺激，促進(jìn)

16) assess [??ses] v. 評估

17) domestically [d??mest?k?l?] adv. 國內(nèi)地

18) be representative of 是……的代表

19) formidable [?f??m?d?bl] adj. 強(qiáng)大的