2016年5月16日上海，洲際酒店集團(tuán)攜手趨勢學(xué)家Faith Popcorn進(jìn)行專業(yè)探討。雙方合作適逢洲際酒店集團(tuán)創(chuàng)立70周年，借此展望下一個70年的未來發(fā)展。Faith Popcorn認(rèn)為，到2050年，城市人口將占全球人口的70%，豪華酒店的建筑結(jié)構(gòu)及設(shè)計將發(fā)生戲劇性的反轉(zhuǎn)變化，以適應(yīng)不斷發(fā)展的城市景觀，如采用建筑向下拓展的解決方案。

到2086年，物理空間本身將變得奢華，虛擬現(xiàn)實技術(shù)（VR）促使酒店室內(nèi)設(shè)計發(fā)生變革。從鏡片材質(zhì)的全息投影藝術(shù)墻到完全可調(diào)整的內(nèi)部設(shè)計，賓客可根據(jù)自身的審美和需求私人定制自己的房間。被譽(yù)為“預(yù)言神婆”的Faith Popcorn主要幫助《財富》世界500強(qiáng)預(yù)測消費(fèi)者行為習(xí)慣及趨勢。經(jīng)官方統(tǒng)計，F(xiàn)aith Popcorn的預(yù)言準(zhǔn)確率高達(dá)95%，是第一個預(yù)測送貨上門、遠(yuǎn)程辦公、電視購物爆炸性擴(kuò)張的人。洲際酒店此次與Faith Popcorn的合作，兌現(xiàn)了品牌始終走在奢華旅行最前沿的承諾。

16 May， 2016， Shanghai， IHG （InterContinental Hotels Group） sought the expertise of Fortune 500 Futurist， Faith Popcorn. The collaboration came as the InterContinental brand celebrated 70 years of pioneering luxury travel and look ahead to the next 70 years. Faith Popcorn predicted that by 2050， with 70% of the world's population set to be urban， the design and structure of luxury hotels will change dramatically with brands set to adopt new architectural solutions such as 'building down' ， to fit to the changing landscape.

By 2086， as space itself becomes the ultimate luxury， VR（Virtual Reality）will evolve the interior design so that it can be tailored by guests. From customizable holographic wall art to fully adjustable interior design， guests will be treated to state of the art facilities to ensure maximum satisfaction and relaxation. Described as \"The Trend Oracle\" ， Faith Popcorn has worked with leading Fortune 500 companies to help them accurately predict consumer trends. With a documented 95% accuracy rate， InterContinental Hotels Resorts teamed up with Faith as part of the brand's ongoing commitment to remain at the forefront of luxury travel.