雅高酒店集團(tuán)近期收購(gòu)了25小時(shí)酒店30%的股權(quán),助力該品牌在全球的擴(kuò)張。作為源自德國(guó)的生活方式品牌,25小時(shí)酒店以設(shè)計(jì)為主導(dǎo),打破常規(guī)激發(fā)靈感,每家酒店皆具備鮮明的特色,明顯有別于同品牌其他酒店。通過(guò)此次合作,雅高集團(tuán)進(jìn)一步深入生活方式酒店領(lǐng)域,致力于成為該領(lǐng)域的全球領(lǐng)航者,而生活方式酒店是目前業(yè)內(nèi)增速最快的細(xì)分市場(chǎng)之一。
目前,25小時(shí)酒店在漢堡、法蘭克福、柏林、維也納和蘇黎世擁有七家酒店,未來(lái)兩年將在蘇黎世、慕尼黑、科隆、杜塞爾多夫和巴黎新開(kāi)業(yè)5家酒店。
Accor Hotels is acquiring a 30% stake in 25hours Hotels as part of a strategic partnership to grow the brand globally. As a lifestyle brand from Germany, 25hours hotel is design-oriented, unconventional and inspiring with its hotels being noticeably different from one another, which is especially needed in the lifestyle segment. Through the partnership, Accor Hotels is investing further in Lifestyle hotel, one of the fastest growing segments in the industry and enriching its offer to achieve scale in this segment, fueling its goal to be a global leader in lifestyle hotels.
25hours Hotels operates seven hotels in Hamburg, Frankfurt, Berlin, Vienna and Zurich. A further five hotels will open in Zurich, Munich, Cologne, Düsseldorf and Paris in the next two years.