對(duì)潘思亮的耳聞從麗晶收購案而來。麗晶酒店源起亞洲，卻在歐美酒店集團(tuán)主導(dǎo)的世界豪華酒店業(yè)引領(lǐng)風(fēng)騷40余年。2010年4月，臺(tái)北晶華國際酒店集團(tuán)（今：晶華麗晶酒店集團(tuán)）董事長潘思亮擊敗財(cái)力雄厚的西方買家將該品牌成功購入，使得麗晶重回亞洲懷抱，也使自己成為全球第一位從西方世界買下國際五星級(jí)酒店品牌的華人。

如今的麗晶，極有在全球大放異彩之勢(shì)，而多年的歷練，也讓潘思亮從原來投行專家的身份轉(zhuǎn)變?yōu)榫ň频旯芾砼c運(yùn)營的高手。除了在世界范圍內(nèi)經(jīng)營麗晶酒店品牌（Regent），他還自創(chuàng)晶英（Silks Place）與捷絲旅（Just Sleep）兩大臺(tái)灣本土酒店品牌，為不同客層提供優(yōu)質(zhì)獨(dú)特的住宿體驗(yàn)，并致力發(fā)揚(yáng)臺(tái)灣文化與特色，為旅游業(yè)營銷及酒店業(yè)發(fā)展做出了卓著的貢獻(xiàn)。

日前，潘思亮在北京麗晶酒店接受了《酒店精品》的專訪，從他身上感受到的自信與儒雅恰折射出麗晶品牌的精神——簡單而優(yōu)雅。

W e heard about Steven Pan from the acquisition of Regent Hotels amp; Resorts. As the first Asia-based global hospitality group to successfully challenge the European and US dominance in the industry， Regent Hotels amp; Resorts has been taking the lead in luxury hotels for more than 40 years. In April 2010， Steven Pan， chairman of Regent Taipei （Regent Hotels amp; Resorts today）， defeated financially strong Western competitors and acquired the brand. He brought the brand back to Asia and became the first Chinese to purchase a five-star hotel brand from the Western world.

Today's Regent is showing the potential of shining around the world. Many years' operation has turned Steven from an investment expert into an experienced hotelier. Apart from Regent， he has also created Silks Place and Just Sleep， providing a unique and high-quality accommodation experience for different travelers， promoting the culture and characteristics of Taiwan and expanding the marketing channels of the tourism and hotel industries.

The other day， Steven accepted an interview from HOTEL ELITE. His cultured and confident disposition reflects the philosophy of the Regent brand—simple yet elegant.

潘思亮早年留學(xué)美國，從哥倫比亞大學(xué)畢業(yè)后，就職于瑞士信貸第一波士頓投資公司，投資美國、香港和日本地產(chǎn)。1991年，受到當(dāng)時(shí)臺(tái)北晶華酒店（麗晶品牌酒店）老板的邀請(qǐng)，潘思亮加入了晶華國際酒店集團(tuán)，并于1992年接任總裁，幫助臺(tái)北晶華酒店成功上市。

事實(shí)上，臺(tái)北晶華酒店最初的創(chuàng)辦人之一是潘思亮的父親潘孝銳，但潘孝銳在收購?fù)恋刂蟊銓⒖刂茩?quán)售予東帝集團(tuán)。“2000年，我們從東帝集團(tuán)買下了臺(tái)灣晶華酒店的產(chǎn)權(quán)，我就成為了董事長。2010年，我收購了整個(gè)麗晶集團(tuán)，所以我和麗晶的命運(yùn)一直聯(lián)系在一起，”潘思亮笑著說，“從1991到2000年，我都在晶華打工?！?/p>

在進(jìn)入酒店業(yè)之前，潘思亮在房地產(chǎn)業(yè)投資領(lǐng)域可謂做得風(fēng)生水起?！拔业倪\(yùn)氣很好，投資房地產(chǎn)對(duì)我來說不難，不需要投入太多精力”，潘思亮說，“但酒店這個(gè)行業(yè)需要足夠的人力去創(chuàng)造商業(yè)利潤，管理團(tuán)隊(duì)對(duì)我而言有點(diǎn)兒類似自我修煉?，F(xiàn)在，我們幾千人都很難創(chuàng)造之前我在投行時(shí)的利益，但這種經(jīng)營過程所產(chǎn)生的正面提升力量是無可比擬的?！闭沁@種不斷挑戰(zhàn)自己，超越自己的態(tài)度促使潘思亮深耕本業(yè)并向外尋求發(fā)展契機(jī)，帶領(lǐng)著麗晶一躍成為全臺(tái)灣最大、收益最好的酒店集團(tuán)。

Steven Pan studied in the United States when he was young. After graduating from Columbia University， he joined Credit Suisse First Boston， investing in the US， Hong Kong and Japanese real estate. In 1991， by the invitation of the owner of Regent Taipei， Steven Pan joined the FIH Regent Group. He took the position of president in 1992 and helped the company to be listed.

In fact， the original founder of Regent Taipei is Pan Xiaorui， father of Steven. However， after the acquisition of the land， Pan Xiaorui sold the right of control to Tuntex Group. Steven smiled and said， \"I became the chairman in 2000 after we bought the property right of Regent in Taiwan from Tuntex. And in 2010， I bought the entire group， so my fate has been connected with Regent. I have been working for the owner of Regent from 1991 to 2000.\"

Before entering the hotel industry， Steven accomplished a lot in property investment. \"It was my good luck that investment in real estate was not difficult for me and required little effort，\" Steven said， \"However， the hotel industry has proved to be a rather difficult venture， because you need to employ enough manpower to create profits. Managing a team is similar to going on a journey of self-discovery. Now， even with thousands of people in one team， it is difficult to create the same profits I used to make in the investment industry， but the positive uplifting energy generated in this business is unparalleled.\" Seeing challenges as a way to further improve oneself， Steven dedicated his efforts primarily to the industry while seeking development opportunities， and it was under his leadership that Regent became Taiwan's largest but also the most profitable hotel group.

續(xù)麗晶之輝煌 The Glory Continues

麗晶品牌最早的創(chuàng)始人是酒店業(yè)大亨羅伯特·彭斯（Robert H. Burns）。上世紀(jì)80年代，五星級(jí)酒店的主流風(fēng)格都是走歐洲古老而經(jīng)典的道路，然而彭斯所推崇的理念與傳統(tǒng)的五星級(jí)酒店風(fēng)格大相徑庭。“麗晶酒店發(fā)現(xiàn)商務(wù)客人每天在外面奔波，到酒店后除了睡覺，他們剩下的時(shí)間就是在廁所和浴室里面了，因此香港麗晶酒店把房間里的浴室面積擴(kuò)大到房間總面積的1/3，10年以后又?jǐn)U大到1/2，把沙發(fā)等設(shè)備都放入其中了，”潘思亮說。因此，麗晶酒店在上世紀(jì)80年代建立了新五星級(jí)標(biāo)準(zhǔn)—3B標(biāo)準(zhǔn)（Bed，Bath，Breakfast）。

1990年，有八家麗晶酒店的產(chǎn)權(quán)屬于一位日本合作伙伴，其中五家處于修建之中，日本泡沫經(jīng)濟(jì)破裂后，這位日本合伙人轉(zhuǎn)讓了全部產(chǎn)權(quán)，其中就包括現(xiàn)在紐約四季酒店?！艾F(xiàn)在四季集團(tuán)最好的酒店是1992年從麗晶買過來的，但四季買下麗晶從某種程度上說抑制了麗晶品牌的發(fā)展，”潘思亮如是說。四季酒店集團(tuán)在收購了麗晶品牌多年之后，又將其賣給了卡爾森酒店集團(tuán)。

金融危機(jī)后，卡爾森酒店集團(tuán)決定保留自己的核心品牌，所以有意將麗晶這個(gè)豪華品牌出售。最終，潘思亮成功地將麗晶品牌收入囊中。“我們其實(shí)不是最有實(shí)力的，但我們對(duì)這個(gè)品牌是最有感情的，我們不是把它當(dāng)成一個(gè)資產(chǎn)數(shù)字，而是力圖重新恢復(fù)麗晶的DNA和精神，”潘思亮說道。至此，麗晶品牌瀟灑地重返亞洲舞臺(tái)，潘思亮也成為首位從西方購入國際五星級(jí)酒店品牌的華人。

The founder of Regent Hotels amp; Resorts is the hotel tycoon Robert H. Burns. In the 1980s， five-star hotels followed those classical European brands. However， the philosophy proposed by Burns differed greatly from traditional five-star hotels. \"Regent found that most businesspeople spend the whole day running around outside， and when they return， other than sleep， they spend the rest of their time in the bathroom and toilet. For this reason， Regent Hong Kong expanded the area of the bathroom to 1/3 of the total area， and then raised the ratio again to 1/2 after 10 years， and put sofas and other equipment in it.\" Steven said. This has led to the new five-star standard–3B （Bed， Bath， Breakfast） proposed by Regent in the 1980s.

In 1990， the property rights of eight Regent hotels were held by a Japanese partner， five of them under construction. When the bubbles of the Japanese economy burst， the Japanese partner transferred all of the rights， including today's Four Seasons Hotel New York. \"So the best Four Seasons hotel today is what they bought from Regent in 1992. But the purchases hampered the development of the Regent brand，\" Steven said. However， many years later， Four Seasons sold what the Regent hotels they had bought to the Carlson Hotel Group.

After the Financial Crisis， the Carlson Hotel Group decided to maintain their core brand and sell the Regent brand. Eventually， Steven successfully took it into the bag. \"We are not the financially strongest potential buyer， but we have feelings for the brand. We don't take the asset as a number， but try to revive the DNA and spirit of the Regent brand，\" Steven said. The acquisition marked the brilliant return of the Regent brand to Asia and made Steven the first Chinese to purchase a five-star hotel brand from the West.

麗晶的品牌特質(zhì)簡單而優(yōu)雅、現(xiàn)代而永恒。室內(nèi)設(shè)計(jì)無需大面積的裝潢，簡單的線條即可成為室內(nèi)的亮點(diǎn)?！熬拖衽_(tái)北晶華酒店，20多年來沒有做過很大的翻修，因?yàn)樗貌馁|(zhì)實(shí)實(shí)在在，雋永而又充分體現(xiàn)現(xiàn)代設(shè)計(jì)之美?！?潘思亮驕傲地說道。

當(dāng)談到酒店業(yè)未來的發(fā)展趨勢(shì)時(shí)，潘思亮認(rèn)為人們會(huì)從崇尚大品牌轉(zhuǎn)變?yōu)樽非蟛煌瑐€(gè)性，但行業(yè)本質(zhì)離不開最基本的方面，即客戶體驗(yàn)。潘思亮說：“如果你想得到很好的口碑，就必須回歸到服務(wù)業(yè)的本質(zhì)，提供優(yōu)質(zhì)的體驗(yàn)和服務(wù)，而這個(gè)是不可能通過廣告和高行銷行為實(shí)現(xiàn)的。”

According to Steven， the Regent brand attributes are simple， elegant， modern and timeless. The interior design does not require a large area of décor. Simple lines can become the highlight of the room. \"Like Regent Taipei， even after 20 years， it does not need a lot of changes， because the materials used are simple and timeless， which also fully embodies the beauty of modern design，\" Steven said proudly.

When talking about the future of the hotel industry， Steven said people would shift from being enthusiastic about famous brands to the pursuit of being personal， but the fundamentals of the industry wouldn't change， that is， customer experience. Steven said， \"If you want to have a good word of mouth reputation， you need to go back to the nature of the industry， providing excellent services. This cannot be achieved through advertisements and marketing campaigns.\"