Bayesianestimationofagentreservationutilityinthecontractunderprincipal-agentrelationshipby ZHANG Rui, TANG Hai-jun p.5

When principals design contracts in the process of principal-agency, there are competitive supplies from agents in advance. Principals must ensure that agents can gain at least reservation utility, so that agents will participate in the contracts. Based on the Bayesian risk function method, this paper researches the design method of the reservation utility, under the condition of incomplete and asymmetric information between principals and agents, and gets the reasonable Bayesian estimation of reservation utility.

Key words: principal agent; reservation utility; loss function; Bayesian estimator

Theoreticalcalculationondifferentialscatteringcrosssectionofparticlesinpotentialfieldby MU Ai-xia p.7

The calculation of the differential cross section can provide a lot of information for measuring data. Based on the classical method of quantum mechanics and the theory of Born-Oppenheimer, this paper calculates the differential cross section and phase shift of particles in different potential function, which provides an effective theoretical reference for the numerical study of scattering process.

Key words: differential scattering cross section; phase shift; potential field

LandslidestabilityanalysisandsolutionsofWanyuanPaperMillinWanzhouDistrict,Chongqingby WANG Xiao-wei, ZHOU Fu-chuan, HUANG Xia p.9

Under the influence of rainfall, earthquake or other factors, the landslide of Wanyuan Paper Mill in Wanzhou District may threaten life and property safety of the surrounding residents. To calculate and analyze the stability of Wanyuan Paper Mill landslide, this paper first used transfer coefficient method, and got the different results from actual situation; thus, chose finite element software to analyze stability of landslide, and the software simulation results coincide with actual situation, which shows the excellence of software simulation. Finally, effective control measures are put forward based on the simulation results.

Key words: stability analysis; the transfer coefficient method; finite element; landslide

Researchofpoint-to-pointcommunicationsystembasedonZstackby LIU Shun-yong, WEN Huai，ZHAO Li p.22

Zstack is an industry-leading ZigBee protocol stack, which is introduced by TI Company. It almost includes all the features of the protocol stack in the mesh network topology, and occupies a very important position in the competitive ZigBee field. In this paper, efforts are paid on the brief interpretation of Zstack’s basic principles and the realization of point-to-point communication on the relevant experimental platform, to show the basic principles and methods of point-to-point communication based on Zstack.

Key words: Zstack; point-to-point communication; ZigBee; CC2530

Applicationresearchofmultimediadatabaseinmultimediacoursewareby LI Hong p.25

To explain the Authorware software and some function expressions, this paper makes a multimedia courseware, and describes the concept and the application prospect of multimedia database. Based on some real examples, this paper gives a complete presentation about how to solve the multimedia database problems by using file management.

Key words: multimedia database; Authorware; file management

Researchonservicesystemofscenicspotsbasedontechnologyembedmentby WEI Wei, XIE Chao-wu p.34

Service of scenic spots is one of the core products in tourism consumption. The abundance of content and quality level directly affects the whole tourism experience of tourists. From the angle of technology embedment, the paper studies the service system of scenic spots, analyses the service process and its functions, technological demand and its structure, and finally inquires into the principles and path of technology embedment in tourism service system.

Key words: technology embedment; scenic spots; service system; embedding path

Systemsecurityconceptanditsenlightenmentfortourismsecurityresearchby LUO Jing-feng p.40

The system security concept advocates thinking all kinds of security problems in the view of system. Its theoretical foundation is the theory and methods of system security, and the research object is the human-machine-environment system. Tourism activities and each link can be regarded as a complex system, including human, machine, environment, and the security problem has drawn much attention. Tourism security problem shows the systemic, complex, dynamic, and accidental characteristics. Thus traditional tourist theories and methods can not fit for the security problems. The integration of tourism security and system security theory has become a new trend. The system security theory and method has theoretical significance for building a scientific and reasonable system of tourism security system.

Key words: system security; concept; tourism security; enlightenment

Evaluationresearchontourisme-governmentwebbasedonanalytichierarchyprocessmethodby LI Li p.44

To establish the evaluation index system and determine the index weight of tourism e-government, this paper uses analytic hierarchy process method (AHP), based on a questionnaire survey of expert, and then builds the comprehensive evaluation model of tourism e-government. Eleven provinces of western China are chosen as the research objects. The paper obtains relevant research data through network questionnaire, and uses Excel software to make quantitative statistical analysis. According to the data results, it analyzes the current situation of these provinces’ tourism e-government, and puts forward some countermeasures and suggestions to improve the tourism e-government construction.

Key words: analytic hierarchy process method; electronic governance affair; tourism; index system

ConstructionofcomprehensivesalarysystemfortourguidesinFujianProvincefromtheperspectiveofTourismLawby XU Xiao-wei p.58

The implementation of Tourism Law protects legitimate income and labor rights of tour guides, but changes the salary structure of tour guides, leading to the increasing tour guides turnover rate. The tour guide personnel salary management is the main contents of the human resource management of travel agency, is also the important means to promote the stability of the guide team. According to the effects of Tourism Law on travel agency and tourism, this paper analyzes the salary structure, by using SPSS to carry on the factor analysis on eighteen salary satisfaction indexes, and gets five main factors that affect the salary satisfaction of tour guides in Fujian, then analyses the mean value. Based on these results, it is suggested to construct the salary system of tour guides combining intrinsic rewards with extrinsic rewards.

Key words: Tourism Law; tour guides; comprehensive salary system

Practiceandexplorationontransformationaldevelopmentofnewly-builtlocaluniversities:takingChongqingUniversityofEducationasanexampleby SHI Kai-yun, FU Zhong-kui p.66

To investigate the transformational development problems of newly-built local universities, according to the characteristics of the universities, this paper comparatively analyzes the advantages and disadvantages among general universities, research-oriented universities, application-oriented universities and vocational colleges. Then it gets the results: Only newly-built local universities integrated closely with the requirements of local economy, society and technology development, they can achieve successfully, by strengthening on teaching staffs and infrastructure, continuously adjusting and optimizing the training objectives, etc. Finally, it makes the conclusion: newly-built local universities should accelerate transformational development, construct innovative personnel-training model, and overall serve in local economy, society, and technology development, thus they can achieve their own scientific, rapid, sustained and healthy development in fierce market competition.

Key words: newly-built local universities; transformational development; investigation

Researchon‘major&expertise’talenttrainingmodereformoftourismmanagementmajorby LI Qing, LI Li p.69

Based on the background that personnel training of tourism management major can’t fit with the market demand, this paper puts forward the ‘major & expertise’ training mode, in order to train high-quality tourism management talents according to tourism development. Firstly, this paper constructs a theoretical system of ‘major & expertise’ training mode, and analyzes its innovation; then takes tourism management major in Chongqing University of Education as an example, and makes a detailed analysis of the reform measures and implementation effect of the training mode.

Key words: tourism management; ‘major & expertise’; application-oriented universities; university-enterprise cooperation

ResearchonSWOTevaluationmodeconstructionofuniversityteachingmanagementinformatization:takingSichuanInternationalStudiesUniversityforanexampleby JI Yu-bo p.78

To study teaching management informatization of Sichuan International Studies University, this paper adopts the combination of questionnaire and SWOT analysis method, combines qualitative research and quantitative analysis, lists S, W, O, T's various performance to form the SWOT matrix, analyzes the graphical interface described in the intersection and set covering concept from the university teaching management informatization system. It establishes an effective SWOT mode to evaluate the university teaching management informatization. Finally, it proposes the university informatization construction strategy of teaching management, which will play a realistic guidance role to the front-line teaching management.

Key words: university teaching management informatization; evaluation mode; construction

PreventionofsportinjuryduringYogateachinginuniversitiesby DENG Xiao-xiao p.139

To explore the basic characteristics of Yoga injury and preventive measures, this paper investigates and analyzes the characteristics, parts of the body, and causes of Yoga injury, by using the methods of questionnaire, mathematical statistics, literature review and experts interview. It gets the results: the main injuries are focused on waist, neck, vertebra, knees and legs; the main reasons include the wrong actions and the ignorance of difficulties. Meanwhile, the paper puts forward measures and suggestions to prevent Yoga injury: students should prepare for warm-up exercise and practice under the guidance of teachers, and teachers should take systemic and scientific yoga teaching methods, to avoid sport injury in practice

Key words: yoga teaching in universities; sport injury; preventive measures

EmpiricalinvestigationonreadingstatusofninedistrictsinChongqingCityby ZHANG Ding, WANG Zhao-hui, LIU An-dong p.142

To explore the widespread and common problems in social reading, this paper carries on an empirical research on the reading status of nine districts of Chongqing City, from the perspective of libraries. For the problems found, it puts forward the suggestions, to improve library’s public cultural service facilities, to establish harmonious humanistic environment of library, to advocate the service consciousness and concept of nationwide reading, to innovate reading service mode, and to improve ability and level of library reading promotion.

Key words: nationwide reading; library; empirical investigation

AnalysisontheaestheticscharacteristicsofMaliuembroiderypatternby CAO Bin p.156

Maliu embroidery of Guangyuan in Sichuan Province has good reputation. But in recent years, it faces the inheritance crisis. In the current cultural background, this paper puts forward to further research the aesthetics features of embroidery pattern, to make use of the function of school education, and promote the inheritance and development.

Key words: Maliu embroidery; color of pattern; aesthetics characteristics; inheritance and development