法蘭克福展覽成為谷歌重要伙伴

2013年10月1日，法蘭克福展覽公司成為谷歌在德國的第一個《SMB共享服務協(xié)議》合作伙伴。法蘭克福展覽公司對旗下企業(yè)的一項抽樣調(diào)查顯示，78%的員工從來沒用過AdWords在線廣告服務，只有2%的員工在與展會相關(guān)的活動中應用過該項功能。相比之下，40%的展商都表示，愿意將AdWords功能作為展會活動中的一部分。與谷歌簽訂協(xié)議后，法蘭克福展覽公司將為自身客戶做AdWords推廣。（蘇希玲）

土耳其船舶回收與修復峰會形式更豐富

船舶失事已經(jīng)是今日航運業(yè)內(nèi)日益嚴重的現(xiàn)象。2012年，全球各地共有大約1000艘輪船拋錨，歐盟與美國都已發(fā)布對廢船回收的技術(shù)標準。船舶失事將成為2014年2月26-27日舉行的土耳其船舶回收與修復峰會（SMM）的熱點話題之一。明年展會由專業(yè)能源控制引擎制造業(yè)內(nèi)的國際知名制造公司HMC組織，形式由原來的峰會調(diào)整為展覽與會議一體化。SMM首屆舉辦于2009年。2014屆展會將迎來來自全球25個國家的參展商，丹麥、日本、德國均以國家展團的形式參展。參展企業(yè)來自造船、航線管理、機械工程、海軍與國防、海洋技術(shù)與產(chǎn)品等領域，專業(yè)觀眾來自40個國家，大部分為輪船制造企業(yè)與承包商、公共與私人機構(gòu)等的高層管理人員或決策者。（周露）

荷蘭花卉博覽會兩場合并打造更高成效

由荷蘭最大的鮮花拍賣行FloraHolland主辦的荷蘭花卉博覽會Naaldwijk專場和春季專場，將于下屆開始合并為春季專場一場。合并后的首屆展會將于2014年4月9-11日舉行，主辦方和地點均不變，分別為FloraHolland公司與荷蘭Naaldwijk市。新的展會將繼續(xù)主推當季鮮花產(chǎn)品，同時亦歡迎其他產(chǎn)品的展商參與。主辦方介紹，兩場展會合并為一場春季展，意味著展會的成本降低，同時也減輕了展商的籌備負擔。（蘇希玲）

瑞士珠寶展呈現(xiàn)精心之選

Rapaport跨國集團旗下子公司色列國際鉆石有限公司主辦的瑞士珠寶展將于2014年3月27-31日在萊茵河畔的瑞士西北部城市巴塞爾舉行。展會為首次舉辦，屆時將云集世界各大鉆石生產(chǎn)企業(yè)，打造鉆石行業(yè)內(nèi)的采購與營銷創(chuàng)新平臺。展會將展出60多家鉆石生產(chǎn)商的精心之選，供經(jīng)銷商作初步采購。Rapaport集團為知名跨國企業(yè)，支持發(fā)展自由、公正和具有競爭性的全球鉆石市場并提供增值服務。（蘇希玲）

Frankfurt Google’s new Premier Partner

As of 1 October 2013， Messe Frankfurt became the world’s first trade fair company to become a certified Premier SMB Partner of Google in Germany. A representative survey among companies exhibiting at Messe Frankfurt has shown that 78% have never made use of AdWords and that only 2 % have used it in connection with their trade fair activities. However， around 40 % of all exhibitors indicated that they could envisage using AdWords as part of their trade fair activities. As an SMB Premier Partner， Messe Frankfurt offers its customers AdWords campaigns. （Celion Su）

Consolidation

FloraHolland’s spring shows， Trade Fair Naaldwijk and Spring Fair， are being consolidated into one big joint spring exposition. The first edition takes place from April 9 to 11， 2014 at the cooperative association FloraHolland in Naaldwijk. The new combined exhibition will continue to focus on seasonal products， while also enabling members with other products to take part. What is more， a single spring fair means less expense and exhibition work for members， the association explains.（Celion Su）

New format for SMM

Ship breaking is becoming increasingly important in the shipping industry. Last year some 1，000 vessels were broken down worldwide. The EU and USA have issued technical guidelines on recycling. With the Ship Recycling Ship Repair Summit Turkey， the topic occupies a prominent place in the conference programme at HMC International GmbH’s SMM Istanbul 2014 taking place on February 26 and 27. The event is being organised with a new format as an international conference and exhibition. （Zhou Lu）

Diamond Show Switzerland presents outstanding collection

The new Diamond Show （March 27 to 31， 2014） in Basel， Switzerland， will showcase leading diamond and diamond jewellery manufacturers from around the globe. The event provides an innovative platform for diamond sourcing， sales and networking. It is organised by International Diamond Ltd.， Israel， a company owned by， and a subsidiary of， the Rapaport Group LLC. It will offer diamond buyers a unique opportunity to source their loose diamonds from an outstanding collection of more than 60 diamond exhibitors’ inventories. （Celion Su）