David McConnell sold books door-to-door. Housewives were not interested in the books and frequently slammed the door in McConnell's face before he had a chance to make his sale. Instead of giving up， McConnell decided to give away a free gift， a small vial of perfume， which he made himself. He soon discovered that the women preferred the perfume to the books.He stopped selling books and created his own company Avon， which is a great success.

When you do nothing， you learn nothing.But when you try and fail， you learn what doesn't work. That puts you one step closer to what will work. It doesn't matter how many times you fail. It does matter that you will succeed sometime.

Success once is enough for David McConnell.

And the same for you——success once is enough.

大衛(wèi)·麥克康奈爾曾經(jīng)挨家挨戶地賣書。家庭主婦們對(duì)他推銷的書不屑一顧，常常還沒等他開口推銷就當(dāng)著他的面把門砰的一聲關(guān)上了。麥克康奈爾沒有灰心。相反，他決定送一份小禮物，一種他自制的小瓶香水。他很快就發(fā)現(xiàn)，家庭主婦們對(duì)他的香水比對(duì)他的書更感興趣。于是，他不再賣書了，而是改行創(chuàng)辦了自己的公司：雅芳公司，結(jié)果大獲成功。

如果你什么也不做，那么就什么也學(xué)不到。但是，如果你嘗試之后失敗了，那你就知道什么路行不通，這樣你實(shí)際上就是朝成功走近了一步。你失敗了多少次都沒有關(guān)系，重要的是你最后必定會(huì)成功。

對(duì)于大衛(wèi)·麥克康奈爾來講，成功一次就夠了。

對(duì)你也是這樣——成功一次就夠了。