2007中國(guó)義烏文化產(chǎn)品交易博覽會(huì)近期在義烏梅湖國(guó)際會(huì)展中心舉行。文博會(huì)設(shè)標(biāo)準(zhǔn)展位1500個(gè)，參展企業(yè)577家，分文化用品、文化禮品、工藝美術(shù)、書畫精品、網(wǎng)絡(luò)傳媒、書畫古玩六大類。博覽會(huì)以“擴(kuò)大文化產(chǎn)品出口，壯大提升文化產(chǎn)業(yè)”為宗旨，以“文化交流，創(chuàng)造商機(jī)”為辦展主題。三天會(huì)展，精彩紛呈，實(shí)現(xiàn)成交額17.5億元，吸引專業(yè)客商56576名，境外客商4116名，他們分別來(lái)自106個(gè)國(guó)家和地區(qū)。

各路大師現(xiàn)場(chǎng)獻(xiàn)藝

在今年的文化產(chǎn)品交易博覽會(huì)上，全國(guó)的書畫、美術(shù)、民間藝人等各路大師現(xiàn)場(chǎng)展示才藝，各顯文化魅力，令中外參展商大飽眼福。東陽(yáng)的中國(guó)竹編工藝大師何福禮，是傳統(tǒng)文化產(chǎn)品的領(lǐng)軍人物，他憑借一雙巧手修復(fù)故宮乾隆御書房“倦勤齋”，展示了當(dāng)代中國(guó)竹編工藝的最高水準(zhǔn)。他在此次文博會(huì)上，擺開了400多平方米展區(qū)，把自己多年來(lái)創(chuàng)作的得意精品進(jìn)行展出，他那以竹子為原材料編織的《漁翁》《哪吒鬧?！贰栋讼芍窠z花籃》《竹絲白鶴鼎》《千禧龍》《海螺》《關(guān)愛》等作品，活靈活現(xiàn)，惟妙惟肖，讓參觀者和采購(gòu)商們贊嘆不已，兩位加拿大的參展商被何福禮的《漁翁》作品深深吸引住，連聲贊嘆中國(guó)竹編工藝了不起；文博會(huì)上以個(gè)人名義參展的藝術(shù)家們的作品顯現(xiàn)了鮮明的個(gè)人特色，北京天壇書畫院副院長(zhǎng)孫善民、實(shí)力派畫家劉運(yùn)祿、南京指書畫家崔黎娟、中國(guó)畫鷹名家黃妙德等數(shù)十名書畫大家，帶著500多幅書畫作品來(lái)義烏趕“文化大集”。名家們?cè)谡桂^擺開陣勢(shì)現(xiàn)場(chǎng)揮毫潑墨，讓中外參展商領(lǐng)略博大精深的中國(guó)文化；民間藝人朱奎榮17歲開始就在樟木版上雕刻，這次展出經(jīng)他靈巧雙手雕刻的一幅《熊貓百態(tài)圖》和一幅《春曉漢宮圖》，讓來(lái)自美國(guó)的采購(gòu)商們嘖嘖稱奇；義烏“優(yōu)秀民間藝術(shù)家”朱新琦帶來(lái)的80多幅剪紙中，有幅長(zhǎng)達(dá)7米的《清明上河圖》，刀法精細(xì)，令人嘆為觀止；58歲的朱小弟老家住在義烏廿三里街道老街，是當(dāng)?shù)剡h(yuǎn)近聞名“風(fēng)箏王”，在他展臺(tái)上展出的一個(gè)高達(dá)3..25米的龍頭十分引人注目。他介紹說(shuō)擺在展臺(tái)上的是大龍風(fēng)箏的頭，它的身子長(zhǎng)度要超過(guò)100米，放飛起來(lái)十分壯觀。

傳統(tǒng)工藝大放異彩

梅湖會(huì)展中心3號(hào)館，青田石雕、龍泉青瓷、龍泉寶劍等“麗水三寶”特別搶眼。麗水市委宣傳部文化處長(zhǎng)江山介紹說(shuō)，麗水三寶就像瑰麗多姿的一朵奇葩，近年來(lái)產(chǎn)業(yè)越做越大。尤其是2006年青田石雕榮登首批國(guó)家非物質(zhì)文化遺產(chǎn)名錄、榮獲“十大地理標(biāo)志區(qū)域品牌”后，浙江省發(fā)展改革委員會(huì)正式將青田石雕列入省“四個(gè)一批”重點(diǎn)文化產(chǎn)業(yè)，這給“麗水三寶”帶來(lái)了難得的發(fā)展機(jī)遇。目前青田石雕年產(chǎn)值達(dá)4.2億元，從業(yè)人員超過(guò)3萬(wàn)，2006年吸引外地游客40萬(wàn)人次，旅游收入2.3億元。

寶劍和青瓷是龍泉享譽(yù)千年的兩張“金名片”，都是國(guó)家級(jí)非物質(zhì)文化遺產(chǎn)。近年來(lái)龍泉市政府在恢復(fù)和修繕古窯遺址上不遺余力，一些企業(yè)也是主動(dòng)高薪聘請(qǐng)民間工藝大師致力挖掘失傳的工藝，恢復(fù)和重現(xiàn)古代劍瓷文化。如今，龍泉古窯作坊也成了旅游景點(diǎn)，每年來(lái)此參觀的游客多達(dá)上萬(wàn)人次，其生產(chǎn)的仿古瓷器更受游客青睞，產(chǎn)品暢銷世界各地。

景德鎮(zhèn)陶瓷學(xué)院教授何炳欽，研究中國(guó)瓷器已有30多年，他創(chuàng)作的瓷器作品清新大方，有著很強(qiáng)的現(xiàn)代藝術(shù)感，他攜來(lái)代表作《荷》，采用了非常復(fù)雜的膠泥貼花工藝，造型別致，展出后成了瓷器玩家的心頭愛。

有著700年文化歷史的義烏丹溪紅曲酒釀造工藝這次也搬進(jìn)展館。紅曲酒是義烏當(dāng)?shù)氐膫鹘y(tǒng)產(chǎn)品，近年來(lái)，義烏丹溪酒業(yè)有限公司投入巨資搞科研攻關(guān)，使“丹溪紅曲”配方日臻完善，創(chuàng)新丹溪紅曲酒釀造工藝，成了我國(guó)黃酒業(yè)第一個(gè)通過(guò)有機(jī)食品認(rèn)證的紅曲酒類。義烏丹溪酒業(yè)有限公司董事長(zhǎng)陳豪鋒說(shuō)：“通過(guò)現(xiàn)場(chǎng)釀造工藝展示和品嘗，使丹溪紅曲酒產(chǎn)品知名度大大提高，如今丹溪紅曲酒不但香飄全國(guó)，而且漂洋過(guò)海出口到韓國(guó)、日本等國(guó)家。

創(chuàng)意產(chǎn)業(yè)成新亮點(diǎn)

文博會(huì)上雖然文體用品、畫框工藝、年畫掛歷、印刷包裝仍唱“主角”，但“時(shí)尚產(chǎn)業(yè)”、“朝陽(yáng)產(chǎn)業(yè)”已漸顯芳容。

創(chuàng)意產(chǎn)業(yè)是近年來(lái)發(fā)達(dá)國(guó)家提出的一個(gè)新概念，作為知識(shí)密集的新興產(chǎn)業(yè)，已經(jīng)成為發(fā)達(dá)國(guó)家和地區(qū)迅速崛起的重要產(chǎn)業(yè)。世界上第一個(gè)提出“創(chuàng)意產(chǎn)業(yè)”概念的是美國(guó)的約翰·霍金斯，1998年，英國(guó)創(chuàng)意產(chǎn)業(yè)特別工作組首次將創(chuàng)意產(chǎn)業(yè)界定為“源自個(gè)人創(chuàng)意、技巧及才華，通過(guò)知識(shí)產(chǎn)權(quán)的開發(fā)及運(yùn)用，具有創(chuàng)造財(cái)富和就業(yè)潛力的行業(yè)”。今天義烏創(chuàng)意行業(yè)“卡通設(shè)計(jì)”、“影視制作”已嶄露頭角，“文物開掘”、“廣告策劃”等已有可觀的市場(chǎng)，音樂(lè)、出版、古玩、表演藝術(shù)等已漸成“氣候”。筆類商品是本屆文博會(huì)文化用品行業(yè)展出率較高的商品之一，這些制筆企業(yè)的展品融合了許多創(chuàng)意因素，令采購(gòu)商們眼睛一亮，如“一次性使用筆”、環(huán)保筆、防近視防駝背筆等等。在義烏新港制筆有限公司展位前，采購(gòu)商關(guān)注著他們展出的“一次性使用筆”。上海外貿(mào)公司一位采購(gòu)商說(shuō)，這款“一次性使用筆”使用方便，價(jià)格較同類產(chǎn)品低，使用范圍廣泛，各類市場(chǎng)都能接受它。因此這款平民價(jià)位筆成了客商下單的首選產(chǎn)品。

福州一家智能筆企業(yè)做足了創(chuàng)意文章，一支智能筆零售價(jià)達(dá)168元。該智能筆運(yùn)用了光學(xué)、電子學(xué)、機(jī)械學(xué)等多鐘原理，在筆中內(nèi)置紅外感應(yīng)器和高科技智能芯片。學(xué)生在寫字過(guò)程中若坐姿不正確，筆芯就會(huì)自動(dòng)縮進(jìn)而無(wú)法書寫，只有當(dāng)坐姿正確時(shí)筆才能正常書寫，因而該筆能夠科學(xué)糾正學(xué)生錯(cuò)誤坐姿，防止學(xué)生脊柱彎曲，以保護(hù)視力和防止近視。展位負(fù)責(zé)人黃俊彪說(shuō)，這款筆獲得了中國(guó)知識(shí)產(chǎn)權(quán)局優(yōu)秀創(chuàng)意獎(jiǎng)和法國(guó)巴黎國(guó)際發(fā)明獎(jiǎng)。

Yiwu Expo Highlights Cultural Charms

By Zhang Jiancheng

The Yiwu Cultural Products Expo， just held in central Zhejiang’s Yiwu， home to the nation’s largest marketplace for daily commodities， was more than a three-day blockbuster success of business transactions worth 1.75 billion yuan. The expo showcased the best of China’s arts and crafts to 56，576 domestic and 4，116 international business people and a larger crowd of audience. The following are some of the highlights of the expo.

Masters of Arts and Crafts

A lot of masters presented the charm of their arts and crafts at the expo. He Fuli， a national master of bamboo-weaving， is a representative of the best of the craft. His masterpieces were displayed in an area of 400 square meters. Painters and calligraphers not only displayed more than 500 pieces of their works but also demonstrated their skills on the spot at the expo. Zhu Rongkui， an experienced virtuoso who started carving on camphor boards at 17， displayed a sculpture of pandas and an artwork of girls at an ancient palace. A paper-cut virtuoso named Zhu Xinqi displayed a 7-meter-long paper-cut version of an ancient painting tour de force named A Riverside Scene on the Day of Qingming. The 58-year-old Zhu Xiaodi， a local folk artist known as the king of kites in his hometown， displayed a 3.25-meter-tall dragon head at the expo. He said that it was part of a 100-meter-long kite and that the whole dragon looked extremely magnificent flying in the air.

Traditions

Traditional products were conspicuous at the expo. Stone sculptures， celadon pieces， and swords are the three treasures of Lishui in southern Zhejiang province.The trio can be traced back to thousands of years ago and have become strong industries. The industry of stone sculptures of Qingtian County， placed on the list of country’s intangible cultural heritages in 2006， now is the county’s economic pillar. The industry produces stone sculptures worth 420 million yuan a year and employs more than 30，000. In 2006， about 400，000 tourists came to Qingtian to see its carved stone wonders and brought in an income of 230 million yuan.

Swords and celadon are the golden name-cards of Longquan (Dragon Spring) County. The two traditional crafts and their products are also on the list of the country’s intangible cultural heritages. Local manufacturers have now restored the lost art of sword making and developed new product lines of celadon.More than 10，000 tourists come to see the site of an old kiln a year. Many artists brought their best porcelain masterpieces to the expo， which attracted elitist collectors.

A local winery exhibited a red-colored rice wine. The 700-year-old beverage is a popular drink. The winery has improved its formula and process and the rice wine is the first in the country that has acquired an organic food certificate.

Innovations

New products surfaced at the expo although the major products at the expo were sports goods and stationery， art frames， wall calendars and New Year prints， and printing and packing materials. More and more local companies are now engaged in anima productions， advertisement， film and television features， music， publication， antiques and performance arts. There were also new products in traditional categories. For example， some companies exhibited newly created writing tools. A company in Yiwu received lots of orders for its innovative disposable pens. A company from Fuzhou， capital of neighboring Fujian Province in the south， exhibited a pen whose writing tip will automatically draw back and refuse to write if the writer sits in incorrect ways. The high-tech pen also attracted a lot of attention.

(Translated by David)