葛麗君

會(huì)展是一座城市鏈接世界的橋梁。城市成全會(huì)展，會(huì)展成就城市。濟(jì)南正以品牌化、專業(yè)化、國(guó)際化、信息化為方向，加快打造國(guó)際會(huì)展名城和高端會(huì)議目的地。

近日，濟(jì)南會(huì)展業(yè)再度傳來(lái)好消息，在2023中國(guó)會(huì)展品牌發(fā)展大會(huì)上，濟(jì)南市榮獲“2023中國(guó)會(huì)展品牌城市”，這已是濟(jì)南市連續(xù)第四年獲得此榮譽(yù)稱號(hào)。

優(yōu)異的成績(jī)正是得益于近年來(lái)濟(jì)南市不斷完善會(huì)展業(yè)扶持政策，優(yōu)化辦展環(huán)境，提振會(huì)展經(jīng)濟(jì)、塑強(qiáng)“濟(jì)南磁場(chǎng)”。據(jù)濟(jì)南市商務(wù)局發(fā)布數(shù)據(jù)，截至8月份，自2018年以來(lái)濟(jì)南累計(jì)舉辦各類展會(huì)活動(dòng)超過(guò)600場(chǎng)，實(shí)現(xiàn)經(jīng)濟(jì)效益超600億元；20個(gè)展會(huì)項(xiàng)目獲得國(guó)際展覽聯(lián)盟（UFI）認(rèn)證，居全國(guó)前列，全省首位。濟(jì)南正昂首闊步邁向會(huì)展名城。

要發(fā)展會(huì)展業(yè)，必須具備穩(wěn)定的社會(huì)環(huán)境和繁榮發(fā)展的經(jīng)濟(jì)、發(fā)達(dá)的第三產(chǎn)業(yè)、優(yōu)越的區(qū)位條件、便捷的交通路網(wǎng)等條件，同時(shí)發(fā)揮比較優(yōu)勢(shì)，凸顯城市特色。事實(shí)證明，濟(jì)南是一座交通便利，住宿、餐飲、旅游、商業(yè)等行業(yè)服務(wù)較為完善，具有自然、地理、人文景觀優(yōu)勢(shì)的城市，依托資源優(yōu)勢(shì)，把會(huì)展業(yè)有效植入經(jīng)濟(jì)發(fā)展，以展擴(kuò)需，以需促產(chǎn)，以產(chǎn)興市，科學(xué)地發(fā)展會(huì)展經(jīng)濟(jì)，必定大有可為。

誠(chéng)然，當(dāng)前在會(huì)展業(yè)這條“黃金賽道”上，越來(lái)越多的城市加入激烈的角逐。北京、上海、廣州、深圳、成都、杭州等城市將“國(guó)際會(huì)展之都”列入規(guī)劃定位，南京瞄準(zhǔn)“國(guó)內(nèi)領(lǐng)先、國(guó)際知名”的會(huì)展名城，天津錨定北方“會(huì)展之都”，蘇州致力打造全國(guó)重要會(huì)展中心城市，青島、長(zhǎng)沙等城市都在建設(shè)國(guó)際會(huì)展名城……濟(jì)南何以突破重圍，仍是一個(gè)需久久為功的課題。

日前濟(jì)南黃河國(guó)際會(huì)展中心舉行首展，無(wú)疑為濟(jì)南發(fā)展會(huì)展業(yè)注入了一劑“強(qiáng)心針”，憑借超大的體量，濟(jì)南黃河國(guó)際會(huì)展中心劍指全球綜合規(guī)模最大的會(huì)展中心，將成為濟(jì)南向世界遞出的一張新名片。之后，《山東省商務(wù)服務(wù)業(yè)高質(zhì)量發(fā)展實(shí)施方案》正式印發(fā)，為濟(jì)南打造國(guó)內(nèi)領(lǐng)先、國(guó)際知名的國(guó)際會(huì)展名城提供了強(qiáng)勁的政策支持。

辦好一個(gè)展，激活一座城。隨著打造國(guó)際會(huì)展名城和高端會(huì)議目的地的不斷推進(jìn)，會(huì)展業(yè)不僅為泉城經(jīng)濟(jì)社會(huì)發(fā)展“添磚加瓦”，更成為城市“觸摸世界的窗口”，濟(jì)南會(huì)展經(jīng)濟(jì)必將在高質(zhì)量發(fā)展的征程上生機(jī)勃發(fā)。

Exposition and convention helps the host city create a bridge with the world， creating mutual benefits for each other. With its orientation to future， Jinan is building itself into a famous international exposition and convention city and a high-end conference destination， with the focus on branding， specialization， internationalization and informationization.

The achievements can be attributed to continuously improved supportive policies， an optimized environment and a strongly magnetic atmosphere of Jinan. According to data released by the Jinan Municipal Bureau of Commerce， Jinan has hosted more than 600 exhibitions and activities of various types since 2018， claiming the economic benefits of over 60 billion yuan.

Stable social environment， prosperous economic development， advanced tertiary industry， favourable location conditions， convenient transport and road network， etc. are a requirement for developing the exposition and convention industry. But what’s more important is the city’s comparative advantage and urban characteristics. In Jinan’s case， based on advantageous traffic， accommodation， catering， tourism， commerce and natural resources， it actively leverages the exposition and convention industry to promote economic development， expanding demand with exhibitions， promoting production with demand， and developing the city with production.

Competition is going to be much more fierce in the exposition and convention industry. Jinan should take solid steps to achieve long-term， outstanding prospect.

Jinan Yellow River International Convention and Exhibition Center comes into operation， giving a fillip to the industry and making it an outstanding one in the world. At the same time， the release of Implementation Programme for High-Quality Development of Business Service Industry in Shandong Province is conducive to further progress of Jinan in building an internationally famous convention and exhibition city.

With the continuous improvement of building a famous international conference and exhibition city and high-end conference destination， the industry has become a window which helps Jinan to burnish its image in addition to fostering the economic and social development.