Business Principles in Stories

Yang Dong

Xinhua Publishing House

January 2024

360.00 (CNY)

In the far south， Pu’er Village， Citrus Village， and Peach Blossom Island are home to many cute little villagers， and as the villagers set up businesses and seek development， the villages are faced with new problems and developments every day. This book uses ten major industries in daily life: catering， retail， manufacturing， FMCG， service， agriculture， logistics， finance， media， and public facilities management to show the business logic， development contradictions， and the way of thinking and values that entrepreneurs should have.

Yang Dong

Yang Dong is a well-known investor in China. He holds a Bachelor’s Degree in Computer Science from Tsinghua University， and a Master’s in Financial Accounting from the University of Southern California. He is a Chartered Financial Analyst (CFA)， vice chairman of the Yajie Chamber of Commerce， and member of the Tsinghua Entrepreneurs Association (TEEC).