湖南 陳章梅

Located in the middle of Yunnan,east of Kunming,Songming provides the perfect natural growing conditions for orchids,such as abundant sunlight and air circulation and ideal temperature,making it one of the most important flower production centers in China.

Driven by domestic and international demand,orchids are seeing significant growth in sales.“2016 is the year when I saw the highest price of orchids.Affected by the pandemic in the past two years,the price hit the bottom last year.However,in 2022,orchids' prices are finally starting to recover,”said Dai Jianxiong,head of a flower company in Songming.

Unlike previous years' sales,orchids entered e-commerce platforms in 2021,with a large number of livestreamers selling the flowers.When dealers started livestreaming themselves,farmers were also catching up,directly broadcasting from their planting centers.The rise of livestreaming led to prices remaining on an upward trend.

“When we made our livestreaming debut,the data showed nobody was watching.So it is necessary for us to constantly exercise to improve ourselves,because e-commerce livestreaming requires perseverance,”said Guo Yan,an e-commerce livestreamer.

Nowadays,consumers can buy the freshest orchids from the Internet while also receiving professional orchids'care solutions and specialized knowledge about the species.

A local official said there are 32 flower-planting enterprises in Songming,with a total cultivation area of 28,100 acres.The output of fresh-cut flowers has reached 1.03 billion and reached a total value of 2.98 billion yuan.

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