全球疫情常態(tài)化，引發(fā)了一場(chǎng)MICE行業(yè)的深刻變革。瞬息萬(wàn)變的市場(chǎng)環(huán)境，給MICE行業(yè)的發(fā)展帶來(lái)許多不確定因素。疫情加速了數(shù)字化技術(shù)發(fā)展，會(huì)議活動(dòng)的規(guī)模、辦會(huì)模式等也在發(fā)生變化。市場(chǎng)需求更加多元化、個(gè)性化、精細(xì)化，主辦方預(yù)算減少，愈加追求“高性?xún)r(jià)比”，MICE的定制化時(shí)代來(lái)臨。

面對(duì)主辦方的復(fù)雜需求，在MICE標(biāo)準(zhǔn)化與定制化之間，企業(yè)如何選擇？如何將服務(wù)標(biāo)準(zhǔn)化與定制化相融合，更好的滿足主辦方需求？后疫情時(shí)期，隨著MICE產(chǎn)業(yè)鏈融合發(fā)展，邊界愈加模糊，如何發(fā)揮服務(wù)標(biāo)準(zhǔn)化的核心價(jià)值？MICE定制化與標(biāo)準(zhǔn)化之間存在矛盾嗎？又如何通過(guò)標(biāo)準(zhǔn)化提質(zhì)增效，提升服務(wù)品質(zhì)，引領(lǐng)企業(yè)國(guó)際化發(fā)展？

本期《旅游會(huì)展》專(zhuān)題欄目策劃“MICE標(biāo)準(zhǔn)化與定制化的融合與創(chuàng)新”，邀請(qǐng)MICE業(yè)界人士共同探討新常態(tài)下MICE標(biāo)準(zhǔn)化與定制化的意義和價(jià)值。

Integration and Innovation for Standardization and Customization of MICE

A profound change has taken place in the MICE industry due to the global pandemic New Normal. The rapidly changing market environment has brought about many uncertain factors for the development of MICE industry. The pandemic has accelerated the digital technology development， and the scale of events and the convening mode have also been changing. The time for the customization of MICE is approaching as there are more diversified， personalized and fine demands in the market， and the organizer with the less budget， is more in pursuit of the high cost-effectiveness. How will the enterprise make the choice between the standardization and customization of MICE in face of the complex demand from the organizer？ How to integrate the standardization and customization of services to better meet the demands of organizers？ The line is becoming more and more indistinct with the integration and development of MICE industry chains in the post-pandemic age， how to take advantage of the core value of standardization of services？ Any contradiction between the standardization and customization of MICE？ And how to improve the quality and efficiency， and the quality of services to lead the international development of enterprises through the standardization？ On this edition of our column， we specially plan for the topic of“Integration and Innovation for Standardization and Customization of MICE”， and invite those from MICE industry to together discuss the significance and value of standardization and customization of MICE in the New Normal.