By Zhong Mengxia

On October 20th, 2021, the 10th Jiangsu (Shengze) Textile Expo opened. As a business card transmitted by Shengze textile industry, it is also an important window to show its textile industry to the world. Jiangsu (Shengze) Textile Expo has set up a multi-faceted platform for merchants from all over the world, such as promotion and display, investment and financing cooperation, trade, study and exchange, to promote the development of Shengze textile fashion industry and accelerate the intelligent highend transformation and upgrading.

Fashion Capital

At present, Shengze has industrial clusters, professional markets and enterprises worth 100 billion yuan, with an annual output of more than 23 billion meters of various textile and garment fabrics, accounting for 45.3% of the national filament fabrics; with an annual output of 5 million tons of chemical fiber, accounting for one seventh of the whole country, it is the main production base, export base and product distribution center of silk textile products in China, and is called "Fabric Silicon Valley" in the industry.

Jiangsu (Shengze) Textile Expo is carrying more original fabrics and designs, showing the new style of the "Fashion Capital" industrial chain. Theis year, it highlights the readyto-wear and branding of fabrics by following the trend, such as live broadcast and bringing goods; also, there is a professional catwalk runway, which displays the fashionable taste and unique beauty of fabrics in all directions with dynamic catwalk mode.

Unique and new appearance

At this Textile Expo, "CHIC Fashion Customization and Professional Wear Exhibition" sponsored by China Garment Association were be held. The "Jiangsu Brand Clothing Exhibition" of Jiangsu Garment Association shows all kinds of high-quality products of Jiangsu brand clothing industry chain in 2021. Thee MINI catwalk of China Designers Association gives full play to the advantages of resource platform and launch many catwalk activities for clothing brands.

China Textile Information Center sets up four exhibition areas: sustainable fashion trend area, intelligent technology interactive area, Chinese original design commercial area and fashion sharing forum. At the same time, authoritative release of sustainable product trends also released here. In addition, the Shanghai Fashion Industry Development Center relied on the "Full and Sustainable" fashion showroom, and make visitors intuitively feel the "lightness" of clothing through four exhibition areas: static and creative exhibition area, live streaming area, business and salon dialogue area, and "China Cup Fashion Shengze" award-winning exhibition area. China International Import Expo(CIIE) Pinhui Shengze Exhibition was set up, and China International Import Expo (CIIE) online celebrity products was introduced for display and sales, enriching the activities of the 10th Jiangsu (Shengze) Textile Expo, and a silk cultural and creative fair was held.

Online and offline dual-track drive mode

This year, textile Expo promotes the textile industry to collide with fashion ideas and integrate popular fabrics into diversified designs through the integration of "show, exhibition, competition, meeting and business", further shape the style of "Fashion city", push the textile industry to the high end of the value chain, and create the spirit of "craftsmanship".

During the three-day exhibition, there was one industry conference, several fashion release shows, two fashion design competitions, four industry speech exchanges, five commercial communication activities, four trend live broadcasts and more than 10 MINI catwalks.

Theis expo continues online and oラine dual-track driving mode, and the "Cloud Exhibition" was held at the same time. Exhibitors can publish product information through the "Dongfangyun APP", and the audience can also publish their demands online, making it easy to talk to exhibitors with clicks. With the development of the trend of ecommerce, "online celebrity Live Broadcasting" has become a new marketing model and quickly became popular. During the Textile Expo, the organizers formulated the live broadcasting marketing strategy according to the needs of brands and the core of communication, and did broadcast lives and brought goods to more than 40 exhibitors at the exhibition site.

As the special business card of Jiangsu (Shengze) Textile Expo, "Professional Buyers Group" visit and purchase every year. On the team side, nearly 30 garment enterprises, traders, export enterprises and e-commerce purchasing groups including Jiangsu, Zhejiang, Shanghai, Anhui, Henan and other local textile professional markets were invited; the brand textile machinery exhibition area also mobilizes its own resources and advertising advantages, and invite local and neighboring buyers to the textile expo.

In addition to the traditional procurement invitation, "CHIC Clothing Haute Couture Exhibition Area" of China Garment Association and "Jiangsu Brand Clothing Exhibition Area" of Jiangsu Garment Association bring their own procurement needs, and organize brand design teams to purchase.

Shengze insists on focusing on the digital economy and cultivating new development momentum; focus on the domestic demand market and form a new industrial cycle, Jiangsu (Shengze) Textile Expo links the upstream and downstream of the textile industry, builds a high-end all-fashion industrial chain with cohesive force, displays the development concept of "science and technology, fashion and green" of Shengze textile industry, strengthens the confidence of high-end textile development, injects a steady strength of vitality into the industrial development, and revitalizes the development vitality.