煙臺市強(qiáng)化文化旅游商品研發(fā)創(chuàng)新,積極打造“鮮美煙臺好禮”文化旅游商品品牌,通過舉辦“鮮美煙臺好禮”評選、煙臺“八仙”文創(chuàng)產(chǎn)品大賽、煙臺特色文化旅游商品展等活動(dòng),鼓勵(lì)文化旅游商品研發(fā)。整合全市特色文化旅游商品資源,組織骨干商品企業(yè)、專家和民間手工藝人等圍繞煙臺的地域特色和文化內(nèi)涵,進(jìn)行深層次特色文化旅游商品開發(fā)。
目前,全市從事旅游商品研發(fā)、生產(chǎn)、銷售的企業(yè)達(dá)200余家,已形成以海洋、黃金、蘋果、紅色文化、仙道文化等為主題代表的8大系列,1000多種煙臺特色旅游商品。
2018年以來,煙臺連續(xù)在國家、省旅游商品大賽獲獎(jiǎng)61次。其中國家級8次,省級53次。2018中國特色旅游商品大賽上,煙臺萊州多比巧克力有限公司作品之仙境海岸鮮美煙臺活的金獎(jiǎng);2019中國旅游商品大賽上,哈福玩具系列產(chǎn)品獲得金獎(jiǎng);2020中國特色旅游商品大賽上,“張?jiān)?C咖二兩半白蘭地(酒)”獲得金獎(jiǎng);2021中國特色旅游商品大賽上,欣和企業(yè)食品有限公司的六月鮮·輕系列活的金獎(jiǎng)。
Yantai strengthens innovative research and development of cultural tourism products and actively forges the brand of “Fresh Yantai Good Gifts” for cultural tourism products. It encourages the research and development of cultural tourism products by launching such activities as “Fresh Yantai Good Gifts” Competition, Yantai “Eight Immortals”Contest for Products of Cultural Creation, and Yantai Exhibition for Featured Cultural Tourism Products. It coordinates the resources of featured cultural tourism products throughout the city and organizes backbone businesses, experts and folk craftsmen to make in-depth development of featured cultural tourism products by centering around Yantais local characteristics and cultural connotation.