棲霞位于膠東半島腹地,有“膠東屋脊”、“中國(guó)蘋果之都”美稱。近年,棲霞文旅策劃系列文化旅游節(jié)會(huì),推動(dòng)文旅+體育,文旅+節(jié)慶,文旅+影視活動(dòng),達(dá)到“月月有活動(dòng),季季有精彩,精彩貫全年”的效果。
在現(xiàn)有群眾文化節(jié)、企事業(yè)文化節(jié)、金秋民俗旅游文化節(jié)、蘋果藝術(shù)節(jié)、燕九節(jié)等品牌文旅活動(dòng)的基礎(chǔ)上,實(shí)施了文化活動(dòng)進(jìn)景區(qū)工程,開(kāi)展“膠東大鼓”展演、八卦鼓舞表演、牟氏莊園民俗文化展演。2021年,脫貧攻堅(jiān)重點(diǎn)劇目電視劇《好雨知時(shí)節(jié)》在山東衛(wèi)視播出,受到觀眾一致好評(píng),收視率不斷攀升。同時(shí),廣泛開(kāi)展送文化下鄉(xiāng)活動(dòng),極大地豐富和活躍了農(nóng)村群眾的精神文化生活,取得了良好的社會(huì)效益。打造鄉(xiāng)村旅游,助力鄉(xiāng)村振興戰(zhàn)略,持續(xù)推進(jìn)復(fù)興村、代家村、公山后村、衣家村等鄉(xiāng)村旅游建設(shè)。圍繞黨支部領(lǐng)辦合作社和“三變”改革,采取提升村居環(huán)境、開(kāi)發(fā)扶貧產(chǎn)品、發(fā)展特色采摘、開(kāi)發(fā)民宿、打造影視創(chuàng)作基地等措施,助力鄉(xiāng)村振興,形成農(nóng)業(yè)更強(qiáng)、農(nóng)村更美、農(nóng)民更富的發(fā)展態(tài)勢(shì)。
Situated in the hinterland of Jiaodong Peninsula, Qixia has been reputed as the “Ridge of Jiaodong” and the “Capital of Apples in China.” In recent years, the cultural tourism industry in Qixia has been planning a series of cultural tourism festivals to advance “cultural tourism + sport,” “cultural tourism + festivals,” and “cultural tourism + film and television activities,” attaining a result of “activities from month to month, enjoyment from season to season throughout a year.”