丁寧

文旅支撐美好生活。近年來(lái)，“詩(shī)與遠(yuǎn)方”牽手，文化和旅游融合不斷走向深處實(shí)處，文化旅游成為滿足人民美好生活需要、推動(dòng)高質(zhì)量發(fā)展的重要支撐。

作為沿海經(jīng)濟(jì)文化大省，山東既有齊風(fēng)魯韻的深厚底蘊(yùn)，又有岱青海藍(lán)的靈山秀水，文化和旅游資源優(yōu)勢(shì)得天獨(dú)厚。近年來(lái)，山東省積極推進(jìn)文化和旅游的深度融合，促進(jìn)全域旅游發(fā)展，讓城市更美好、讓鄉(xiāng)村更興旺，讓文旅發(fā)展惠及民生。此外，山東著力打造“好客山東”升級(jí)版，開創(chuàng)文化旅游強(qiáng)省建設(shè)新局面。

在此背景下，2020年9月17日，首屆中國(guó)國(guó)際文化旅游博覽會(huì)在濟(jì)南開幕。首屆文旅博覽會(huì)以“促文旅融合 展全面小康”為主題，總展覽面積近10萬(wàn)平方米、設(shè)置11大展區(qū)、2500余家參展商、37個(gè)國(guó)家和地區(qū)及國(guó)內(nèi)27個(gè)?。ㄗ灾螀^(qū)、直轄市）組團(tuán)參展，盛況空前。

為期5天的首屆文旅博覽會(huì)成為一場(chǎng)“以文旅之名，赴小康之約”的文化盛宴；一張豐富“好客山東”品牌內(nèi)涵的城市新名片。

歷史的指針指向新的刻度。在中國(guó)共產(chǎn)黨成立100周年的重要?dú)v史節(jié)點(diǎn)，在全面建成小康社會(huì)的偉大歷史時(shí)刻，第二屆中國(guó)國(guó)際文化旅游博覽會(huì)如約而至。

本屆文旅博覽會(huì)以“慶祝建黨百年 共享盛世文旅”為主題，重點(diǎn)展示國(guó)際國(guó)內(nèi)文化和旅游產(chǎn)業(yè)融合發(fā)展新成就，集中推出一批優(yōu)秀文旅產(chǎn)品和項(xiàng)目，集中舉辦一批重點(diǎn)論壇活動(dòng)。

博覽會(huì)上亮點(diǎn)紛呈。博覽會(huì)采取線上與線下相結(jié)合的方式，突出紅色文旅發(fā)展、沿黃交流合作和文化科技融合等。此外，“一帶一路”國(guó)家的文旅產(chǎn)品也將在博覽會(huì)上進(jìn)行展示，不出家門，也能領(lǐng)略到異域風(fēng)情。

紅色（紅色文旅）、黃色（沿黃交流合作）、黑色（文化科技融合）、多彩（“一帶一路”）……一幅色彩斑斕的文旅畫卷栩栩展開。

Cultural tourism represents a segment of a better life. Travel is a way of bridging the faraway and the close at hand. Cultural tourism can be a satisfying form of travel， which meets peoples needs for a better life and props up high-quality development.

As a coastal province of strong economic and cultural strength， Shandong is blessed with cultural and tourism resources. Shandong has pressed ahead with deeper integration of culture and tourism and pushed forward all-for-one tourism， in order to make cities and villages prosper and improve peoples livelihoods. The province strives to pioneer a new situation of building itself with strong cultural tourism strength through an upgrade of “Friendly Shandong”.

Under this background， the 1st China International Cultural Tourism Fair （CICTF） kicked off on September 17， 2020 in Jinan. With the theme of “promote the integration of culture and tourism and exhibit achievements of all-round prosperity”， the fair has attracted more than 2，500 enterprises and 2，500 exhibitors from 37 countries and regions and Chinas 27 provinces （autonomous regions， municipalities）， with 11 exhibition zones that cover a total area of nearly 100，000 square meters. The five-day event offered us an unprecedented cultural feast and a bright calling card that burnishes the “Friendly Shandong” brand.

This year marks the 100th anniversary of the founding of the Communist Party of China （CPC）， and the completion of building a moderately prosperous society in all respects. The 2nd China International Cultural Tourism Fair takes place as scheduled.

The theme of the fair is “celebrate the centenary of the CPC， enjoy the fruit of cultural tourism”. It focuses on demonstrating the new achievements of integrative development of cultural and tourism industries， launching outstanding cultural tourism products and projects， and holding a number of forums and activities.

There are noteworthy highlights. Both online and offline， the fair gives priority to red culture and red tourism， exchange and cooperation along the Yellow River and integration of culture and technology. Cultural tourism products from countries and regions along the “Belt and Road Initiative” are displayed to bring about exotic charm. There is a highly colored picture of the cultural tourism industry showed at the 2nd CICTF.