馬克強(qiáng)

錢塘江畔，連綿青山包圍之中的“之江文化產(chǎn)業(yè)帶”，已經(jīng)成為杭州一張亮麗的金名片。

以富陽大橋到杭州經(jīng)濟(jì)開發(fā)區(qū)江段為軸線，向兩側(cè)延伸，范圍幾乎覆蓋半個杭州城的之江文化產(chǎn)業(yè)帶已基本建成。

2018年6月，之江文化產(chǎn)業(yè)帶建設(shè)規(guī)劃正式發(fā)布，提出把之江文化產(chǎn)業(yè)帶建設(shè)成為全省文化產(chǎn)業(yè)發(fā)展主引擎、全國文化產(chǎn)業(yè)重要增長極，全力打造特色鮮明、發(fā)展領(lǐng)先的國際文化創(chuàng)意中心。

如今，之江文化產(chǎn)業(yè)帶建設(shè)全面推進(jìn)，重大產(chǎn)業(yè)項(xiàng)目紛紛落地，行業(yè)領(lǐng)軍企業(yè)集聚，其集聚發(fā)展態(tài)勢基本形成，數(shù)字文化等產(chǎn)業(yè)優(yōu)勢不斷增強(qiáng)。

目前，之江文化產(chǎn)業(yè)帶擁有規(guī)模以上文化企業(yè)813家，據(jù)初步測算，2019年主營業(yè)務(wù)收入超過2310億元，區(qū)域?qū)崿F(xiàn)增加值達(dá)700億元以上，逐漸成為推動杭州文化產(chǎn)業(yè)實(shí)現(xiàn)新一輪快速發(fā)展的動力引擎。

“一帶一核五極多組團(tuán)”

按照《之江文化產(chǎn)業(yè)帶建設(shè)規(guī)劃》的空間開發(fā)格局，之江文化產(chǎn)業(yè)帶以“一帶一核五極多組團(tuán)”為重點(diǎn)，打造6個產(chǎn)業(yè)能級達(dá)百億元的文化產(chǎn)業(yè)集群。

具體而言，之江文化產(chǎn)業(yè)帶將以之江新城為核心，以上城、濱江（白馬湖）、奧體（湘湖）、九喬、富春作為文化產(chǎn)業(yè)帶沿江擴(kuò)展的重要支撐點(diǎn)和發(fā)展增長極。此外，建德、桐廬、淳安、臨安、大江東產(chǎn)業(yè)集聚區(qū)等作為上下游延伸區(qū)，將依托各地資源稟賦，充分挖掘地方特色文化資源，因地制宜培育文化產(chǎn)業(yè)發(fā)展。

其中，之江文化產(chǎn)業(yè)帶的核心——“之江發(fā)展核”，位于之江轉(zhuǎn)塘及緊鄰的富陽銀湖區(qū)塊。該核心將結(jié)合轉(zhuǎn)塘雙浦新城、富陽銀湖區(qū)塊新城建設(shè)，使之成為“之江文化產(chǎn)業(yè)帶”的核心引擎和搶占全球數(shù)字文化產(chǎn)業(yè)發(fā)展制高點(diǎn)的重大平臺。

上城發(fā)展極，以南宋皇城小鎮(zhèn)和望江新城為核心區(qū)域，輻射上城區(qū)，以文化休閑旅游、創(chuàng)意設(shè)計(jì)、藝術(shù)品等行業(yè)為重點(diǎn)，打造兼有皇家古韻和市井風(fēng)情的南宋文化體驗(yàn)中心和旅游國際化先行區(qū)。

濱江（白馬湖）發(fā)展極，以白馬湖生態(tài)創(chuàng)意城為核心區(qū)域，輻射濱江區(qū)，以動漫游戲、網(wǎng)絡(luò)文學(xué)、文化會展等行業(yè)為重點(diǎn)，打造國內(nèi)領(lǐng)先的文化和科技融合發(fā)展示范地。

奧體（湘湖）發(fā)展極，以錢江世紀(jì)城為核心區(qū)域，輻射蕭山區(qū)，以國際化為引領(lǐng)，重點(diǎn)發(fā)展音樂產(chǎn)業(yè)、文化體育、文化會展等行業(yè)，打造空間集聚度高、專業(yè)特色鮮明、聯(lián)動效應(yīng)突出、國際風(fēng)范十足的大型都市綜合體。

富春發(fā)展極，以富陽轄區(qū)為核心區(qū)塊，輻射富陽區(qū)，重點(diǎn)發(fā)展數(shù)字文化、文化休閑旅游、藝術(shù)培訓(xùn)等行業(yè)，打造國內(nèi)知名的特色文化休閑旅游目的地和與世界名城相適應(yīng)的人文發(fā)展新地標(biāo)。

九喬發(fā)展極，以錢塘智慧城為核心區(qū)域，輻射江干區(qū)，聯(lián)動杭州經(jīng)濟(jì)技術(shù)開發(fā)區(qū)，重點(diǎn)發(fā)展數(shù)字時尚、創(chuàng)意設(shè)計(jì)、互聯(lián)網(wǎng)文化等行業(yè)，構(gòu)建在全國具有廣泛影響力的數(shù)字文化創(chuàng)意產(chǎn)業(yè)集群。

串起整個杭州城的之江文化產(chǎn)業(yè)帶，將是一條集文化長廊、生態(tài)長廊、旅游長廊等為一體的產(chǎn)業(yè)帶。

重點(diǎn)發(fā)展四大產(chǎn)業(yè)

從文化產(chǎn)業(yè)領(lǐng)域的層面來看，之江文化產(chǎn)業(yè)帶重點(diǎn)聚焦4大杭州優(yōu)勢文化產(chǎn)業(yè)：數(shù)字文化產(chǎn)業(yè)、影視文化產(chǎn)業(yè)、動漫游戲產(chǎn)業(yè)和藝術(shù)創(chuàng)作設(shè)計(jì)產(chǎn)業(yè)。

位于西湖區(qū)沿江中間位置岸線的之江地區(qū)，在云棲小鎮(zhèn)國際會展中心、龍塢茶鎮(zhèn)和西湖藝創(chuàng)小鎮(zhèn)等現(xiàn)有的文化設(shè)施建設(shè)項(xiàng)目的基礎(chǔ)上，將建立象山藝術(shù)公社、之江文化中心、之江灣國際影視產(chǎn)業(yè)聚集區(qū)等新的重點(diǎn)文化產(chǎn)業(yè)項(xiàng)目，提升“之江發(fā)展核”核心的輻射力。

在“之江發(fā)展核”之外，另外數(shù)十個重大文化設(shè)施項(xiàng)目，分布位置規(guī)劃在“五大發(fā)展極”，覆蓋現(xiàn)有成熟完善的優(yōu)質(zhì)文化產(chǎn)業(yè)園區(qū)和基地的同時，帶動新興產(chǎn)業(yè)園區(qū)崛起。比如，南宋皇城小鎮(zhèn)項(xiàng)目，將打造成為全國知名的體驗(yàn)式文化休閑旅游集聚地;中國動漫博物館項(xiàng)目，是國內(nèi)首家“國字號”動漫博物館;新青年演藝產(chǎn)業(yè)園項(xiàng)目，將積極打造平臺化、景區(qū)化、多功能、綜合性的文化演藝產(chǎn)業(yè)集聚區(qū)等。

值得關(guān)注的是，數(shù)字文化產(chǎn)業(yè)將是規(guī)劃發(fā)展的重中之重，其中西湖數(shù)字娛樂產(chǎn)業(yè)園作為杭州十大文化創(chuàng)意產(chǎn)業(yè)園區(qū)之一，囊括了娛樂網(wǎng)站、電子商務(wù)網(wǎng)站、VOD點(diǎn)播、增值服務(wù)等配套產(chǎn)業(yè)，產(chǎn)業(yè)內(nèi)部和產(chǎn)業(yè)間已初步形成了良好的互動發(fā)展機(jī)制。

而泰豪德必易園和中國數(shù)字音樂谷兩大重點(diǎn)項(xiàng)目先后開園，為之江文化產(chǎn)業(yè)帶加快推進(jìn)建設(shè)增添了新的助力。當(dāng)前，在之江文化產(chǎn)業(yè)帶動態(tài)發(fā)展的項(xiàng)目庫中有71個項(xiàng)目，其中63個項(xiàng)目基本建設(shè)完成或開工建設(shè)，建設(shè)完成和開工率實(shí)現(xiàn)89%。

總體來看，之江文化產(chǎn)業(yè)帶“一核五極多組團(tuán)”的空間發(fā)展格局日漸清晰，數(shù)字文化、影視、動漫游戲、藝創(chuàng)設(shè)計(jì)等重點(diǎn)產(chǎn)業(yè)基礎(chǔ)不斷夯實(shí)，逐步構(gòu)建起競爭有序、特色鮮明的帶狀文化產(chǎn)業(yè)發(fā)展體系。

增加值超700億元

隨著文化產(chǎn)業(yè)的蓬勃發(fā)展，錢塘江兩岸文化要素不斷被激活，集聚了越來越多的文化行業(yè)領(lǐng)軍企業(yè)，成為浙江文化產(chǎn)業(yè)發(fā)展的前沿陣地。

數(shù)據(jù)顯示，當(dāng)前之江文化產(chǎn)業(yè)帶擁有規(guī)上文化企業(yè)813家，文化產(chǎn)業(yè)已再次呈現(xiàn)出強(qiáng)大的發(fā)展韌勁和潛力，成為引領(lǐng)帶動杭州經(jīng)濟(jì)社會向好發(fā)展的重要力量。

2020年10月，第十六屆中國國際動漫節(jié)在杭城圓滿落幕，這也是疫情以來杭州迎來的首場國字號的大型文化展會。作為之江文化產(chǎn)業(yè)帶重點(diǎn)培育的會展品牌，中國國際動漫節(jié)不僅成為國內(nèi)外規(guī)模最大、人氣最旺、影響最廣的文化專業(yè)展會，還成為疫情防控常態(tài)化背景下大型文化會展的新標(biāo)桿。而每年一屆的杭州文博會也將為下一步之江文化產(chǎn)業(yè)帶建設(shè)賦予新的內(nèi)涵并擴(kuò)大新的影響力。

此外，針對疫情影響仍然持續(xù)的特殊情況，杭州還在全國率先以“云上辦會”的形式，于2020年4月和2021年4月28日至5月5日成功舉辦第六屆中國數(shù)字閱讀大會和“云上動漫游戲產(chǎn)業(yè)交易會”等，為文化企業(yè)發(fā)展提供了交流推廣的新渠道。

目前，在之江文化產(chǎn)業(yè)帶區(qū)域內(nèi)，除動漫節(jié)、文博會外，還培育打造了中國數(shù)字閱讀大會、中國網(wǎng)絡(luò)文學(xué)周、杭州藝術(shù)博覽會、杭州國際工藝周等文化品牌活動，這一系列文化產(chǎn)業(yè)活動已成為杭州文化繁榮和之江文化產(chǎn)業(yè)帶蓬勃發(fā)展的生動注腳。

Zhijiang Cultural Industry Belt： A Model to Follow

By ?Ma Keqiang

Culture is the soul of a global city， prosperous culture its symbol. The “Zhijiang Cultural Industry Belt”， surrounded by the West Lake， the Qiantang River and a continuous chain of green mountains， has become a shining “golden name card” for Hangzhou. Taking the area from Fuyang Bridge to Hangzhou Economic and Technological Development Zone as the axis， the belt extends to both sides and spreads over almost half of the city of Hangzhou.

When the plan to establish the Zhijiang Cultural Industry Belt was announced three years ago， it was stated that the belt would be built into the main engine of the development of the provinces cultural industry and an important growth pole of the national cultural industry， and a top international cultural and creative center would be? established. Fast forward to the present， major projects have been implemented and leading enterprises of the industry have congregated in the belt， creating economies of agglomeration.

According to Zhijiang Cultural Industry Belt Development Plan， the belt centers on “one belt， one core， five poles and many clusters”， and aims to create six cultural industry clusters worth tens of billions.

Specifically， the Zhijiang Cultural Industry Belt takes Zhijiang New City as the core， with Shangcheng district， Binjiang district （White Horse Lake）， Olympic Sports Center （Xianghu）， Jiuqiao and Fuchun as important supporting pillars and growth poles. In addition， places including Jiande city， Tonglu county， Chunan county， Linan district， among others， will serve as the belts upstream and downstream areas， taking full advantage of their resources endowment， exploring featured local cultural resources and fostering the development of cultural industry.

The heart of the Zhijiang Cultural Industry Belt， namely the Zhijiang Development Core， overlaps with the area from Zhuantang to the adjacent Yinhe block in Fuyang county. Combined with the establishment of the Zhuantang Shuangpu New Town and the Fuyang Yinhu New Town， the core will be made into the developing engine of belt and a major platform to leverage the development of global digital cultural industry. On the basis of existing projects such as the International Exhibition Center at Yunqi Town， the Longwu Tea Town and the West Lake Artino Town， a number of key cultural projects like the Xiangshan Art Commune and the Zhijiang Cultural Center will be implemented in the belt.

In addition to the “Zhijiang Development Core”， dozens of other cultural facilities projects are planned to be built or further developed in the five growth poles， covering existing cultural industrial parks and bases， and at the same time driving the rise of emerging industrial parks. For instance， the Southern Song Dynasty Imperial Town project seeks to develop the place into a national culture and leisure tourism center; and the China Animation Museum is the first national animation museum in China.

At the industry level， the Zhijiang Cultural Industry Belt focuses on Hangzhous four “cultural industries with competitive advantages”， namely the digital cultural industry， the film and television cultural industry， the animation and games industry and the creative and design industry.

Of particular note is that the digital culture industry will be the top priority. For example， the West Lake Digital Entertainment Industrial Park， one of Hangzhous ten major cultural and creative industrial parks， covers businesses ranging from entertainment websites to e-commerce websites， from VOD （video on demand） services to value-added services， among other fields. Tellhow Dobe E-Park and China Digital Music Valley， two other key projects， have started operations， injecting new impetus to expedite the development of the Zhijiang Cultural Industry Belt.

On the whole， the spatial development pattern of “one core， five poles and many clusters” in the Zhijiang Cultural industrial belt is increasingly coming into focus. The foundation of key areas such as digital culture， film and television， animation and games， as well as artistic and creative design is constantly consolidated， and a development system with orderly competition and distinctive characteristics is gradually established.

With the vigorous development of the cultural industry， cultural elements on both sides of the Qiantang River are continuously activated， and an increasing number of leading cultural enterprises are being drawn to the Zhijiang Cultural Industry Belt， which is fast turning into the forefront of the development of cultural industry in Zhejiang province. Currently， the belt boasts a total of 813 cultural enterprises above designated size. In 2019， statistics show that its main business income exceeded 231 billion yuan， and its value-added reached more than 70 billion yuan.

A myriad of regularly organized domestic and international events have provided impetus to the development of the belt as well. The largest， the most popular and the most influential of its kind， the 16th edition of the China International Cartoon and Animation Festival was the first major international cultural festival held in Hangzhou between September and October 2020 after the COVID-19 virus struck. In the wake of the COVID-19 pandemic， Hangzhou is among the first Chinese cities to organize online conferences， expos and fairs， including the China Digital Reading Conference and Online Cartoon， Animation and Games Industrial Trade Fair， which have created new channels for the development of cultural enterprises.

At present， many more prominent events such as the annual Hangzhou Cultural and Creative Industry Expo， the China Online Literature Week， the Hangzhou Art Fair and the China Craft Week held in the Zhijiang Cultural Industry Belt have been turned into recognizable brands， testifying to Hangzhous cultural prosperity and the booming development of the belt.