會(huì)展有使命，品牌有擔(dān)當(dāng)。2020年12月16-17日，由中外會(huì)展雜志社主辦，中國(guó)城市會(huì)議展覽業(yè)協(xié)會(huì)聯(lián)盟、AIPC（國(guó)際會(huì)議中心協(xié)會(huì)）、AKEI（韓國(guó)展覽業(yè)振興會(huì)）聯(lián)合主辦的第二屆中外會(huì)展品牌大會(huì)在北京粵財(cái)JW萬(wàn)豪酒店隆重舉辦。

本屆大會(huì)以“品牌的責(zé)任”為主題，旨在整合即往優(yōu)勢(shì)，助力會(huì)展人、提振會(huì)展人精準(zhǔn)了解行業(yè)現(xiàn)狀，知悉全球會(huì)展業(yè)發(fā)展新趨勢(shì)，引發(fā)對(duì)行業(yè)未來(lái)的思考，為行業(yè)發(fā)展指引方向。

大會(huì)以推動(dòng)會(huì)展行業(yè)從疫情停滯到后疫情時(shí)代的發(fā)展方式轉(zhuǎn)變和加速中國(guó)從會(huì)展大國(guó)走向會(huì)展強(qiáng)國(guó)為使命；以擔(dān)當(dāng)彰顯風(fēng)范、以責(zé)任鑄就品牌為己任；以此為媒介，彰顯品牌公共價(jià)值，傳遞品牌社會(huì)責(zé)任。

本期專題將從大會(huì)亮點(diǎn)、分論壇干貨、會(huì)務(wù)特色等方面還原大會(huì)現(xiàn)場(chǎng)的精彩內(nèi)容。

Deliver the responsibility of brand

——2020 International Convention and Exhibition Branding Conference was held in Beijing

Exhibition has mission and brand bears responsibility. On December 16-17， 2020， the second International Convention and Exhibition Branding Conference， sponsored by China International Conference and Exhibition Magazine Agency and co-sponsored by China City Convention and Exhibition Associations Alliance， AIPC and AKEI， was held in Beijing JW Marriott Hotel.

With the theme of "the responsibility of brand"， this conference aimed to integrate the advantages of the past editions， to help the exhibition professionals to accurately understand the current situation of the industry， to grasp the new development trend of the global exhibition industry， to trigger thinking about the future of the industry， and to guide the development direction of the industry.

The mission of the conference was to promote the transformation of the development mode of the exhibition industry from the stagnation in the epidemic era； to accelerate Chinas transformation from a large exhibition country to a strong exhibition country； to highlight and build exhibition brand； to use this as the media to highlight the public value of the exhibition brand and to pass on the social responsibility of exhibition brands.

This feature article reviews the conference from the highlights of the conference， sub forums gist， service features and other aspects.