3月初，奧地利特許經(jīng)營展和德國法蘭克福特許經(jīng)營博覽會主辦方?jīng)Q定合并資源，聯(lián)手兩國以及區(qū)域內(nèi)的特許經(jīng)營協(xié)會，在德語地區(qū)保留唯一的“特許經(jīng)營博覽會”（FEX21）。該展會將于今年11月4-6日舉辦，提供行業(yè)發(fā)展的創(chuàng)新平臺。2019年，該展會線下舉辦，共吸引了150個(gè)國際品牌參展，來自54個(gè)國家的3000位專業(yè)觀眾到場參觀交流。2020年展會以純線上形式舉辦。今年展會，主辦方美國MFV公司和法國高美艾博展覽公司決定首次將展會以混合形式舉辦。

Joined forces for the franchise sector

The Austrian Franchise Fair and the German Franchise Expo Frankfurt are pooling their resources for the first time and are organising the only Franchise Expo （FEX21） in the German-speaking region in cooperation with the Austrian and the German Franchise Associations. Other European Franchise Associations also support the expo. FEX21 will take place as a hybrid event， both online and on-site， from November 4 to 6， 2021. The organisers of both exhibitions have always endeavoured to create a unique meeting point for the entire franchise scene where exhibitors and visitors can meet. That was proved at the last physical show in 2019 when 150 international brands were present on the show floor and around 3000 attendees from 54 countries were attracted to this marketplace and followed the events programme. In 2020， the expo took place as an online edition only. This year， the host of the show， the U.S. company MFV Expositions/ Comexposium， is planning a hybrid version.