MEMPHIS， TENN. --- Since July 15th， brands and retailers can join the U.S. Cotton Trust Protocol， a new system for responsibly grown cotton that will provide annual data for six areas of sustainability in line with the U.N. Sustainability Goals. This year-over-year data， available for the first time， will allow brands and retailers to better measure progress towards meeting sustainability commitments.

“One of our goals in developing the Trust Protocol is to give brands and retailers greater confidence when including U.S. cotton in their sourcing mix，” said Ken Burton， Executive Director of the U.S. Cotton Trust Protocol.“Participating brands and retailers will now be able to demonstrate measurable progress in reducing their environmental footprint and in achieving sustainability targets.”

The Trust Protocol underpins and verifies sustainability progress through sophisticated data collection and independent third-party verification. By working with Field to Market： The Alliance for Sustainable Agriculture and Control Union Certifications North America， the Trust Protocol enables brands and retailers to better track the cotton entering their supply chain. Brands who become members of the Trust Protocol will have access to aggregate year-over-year data on water use， greenhouse gas emissions， energy use， soil carbon and land use efficiency.

“At Levi Strauss & Co.， the quality and sustainability of the cotton we use is critical to our business and important to our customers. We are deeply committed to sourcing sustainable cotton and reducing water usage， carbon emissions， and chemical usage，” said Liza Schillo， Senior Manager， Global Sustainability Integration， Levi Strauss & Co. and Trust Protocol Board Member. “We are therefore in strong support of the introduction of standards –including the U.S. Cotton Trust Protocol – that champion sustainably grown cotton and drive wider adoption over the long-term of sustainable cultivation practices.”

35 years of continuous improvements

Over the past 35 years， U.S. cotton has made significant improvements in growing cotton responsibly.

To continue the progress， the Trust Protocol has ambitious national goals for 2025. By this date， the Trust Protocol aims to have more than half of all U.S. cotton production included in the program.

“Informed by science-based targets， the Trust Protocol provides evidence of and encourages continuous improvements in U.S. cotton production”， said Dr. Kris Johnson， Deputy Director of Agriculture， The Nature Conservancy， North American Region and U.S. Cotton Trust Protocol Board Member.

About the U.S. Cotton Trust Protocol

In a period of ever greater supply chain scrutiny and a growing demand for transparency， the U.S. Cotton Trust Protocol will set a standard for more sustainably grown cotton. It brings quantifiable and verifiable goals and measurement to the issue of responsibly-grown cotton production and drives continuous improvement in key sustainability metrics.

The Trust Protocol underpins and verifies U.S. cottons progress through sophisticated data collection and independent third-party verification. Choosing Trust Protocol cotton will give brands and retailers the critical assurances they need that the cotton fiber element of their supply chain is more sustainably grown with lower environmental and social risk. Brands and retailers will gain access to U.S. cotton with sustainability credentials proven via Field to Market， measured via the Fieldprint Calculator and verified with Control Union Certifications.