The Ningbo Fashion Festival not only integrates the best industrial chain resources， but also brings together the industrys cutting-edge ideas and trends. The first 2019 Ningbo Fashion Conference is a large-scale， high-level and influential economic and trade forum. The conference centered on the theme of industrial fashion， fashion industrialization and fashion city construction， and invited fashion industry experts， leading companies and fashion big names at home and abroad to give keynote speeches and interactive dialogues.

Yang Dayun， the “father of the Chinese fashion industry”， Francis， the chief representative of the Italian Fashion Industry Federation in China， Wu Xuekai， winner of the China fashion design “Golden Top Award”， Li Rucheng， chairman of Youngor Group， Wu Yonghong， senior marketing director of Samsonite （China）， Shen Li， director of Shandong Show Long Garment Co.， Ltd.， and other industry executives gave expert speeches and interactive dialogues on the development of new trends， new formats and new models of the fashion industry to explore industry trends and innovations.

Yang Dayun， president of UTA Fashion Management Group， believes that the industrial chain of Ningbo fashion industry is very comprehensive. The enterprises are very good in terms of quality and technology， supply chain response speed and technical capability， but Ningbo clothing enterprises need to be further upgraded.

Francis， the chief representative of the Italian Fashion Industry Federation in China， said that Ningbo clothing enterprises must pay more attention to the expression of their own brands and brand personality in the future， in order to reflect the brand value.

Liu Ping， chairman of the China Council for Brand Development， proposed the direction of developing a cluster brand.

Wu Xuekai， winner of the China fashion design“Golden Top Award”， believes that small and beautiful designer brands can also have better living space. In the Internet era， designer brands have new opportunities in the process of consumption structure and consumption transformation and upgrading.

Before the fashion conference， a signing ceremony for the 2019 Ningbo Fashion Industry Major Project was held. A total of 15 projects were signed during the Fashion Festival， with a total investment of more than 7 billion yuan. Among them， five major projects including textile and garment research institute， Ningbo fashion custom industrial base， garment industry AGV robot automatic sorting and intelligent warehousing logistics system， Ningbo Peacebird Fashion Phase II and Xiangshan Knitwear Town were signed on the spot， which injected new impetus into Ningbo fashion textile and clothing industry.