Faced with new opportunities and challenges， and uncertainties that continue to exist， as one of the terminal areas of the textile industry， what are domestic textile enterprises doing in 2019？ At Intertextile Shanghai Home Textiles （Spring Edition）， the industrys first grand event in this year， home textile enterprises tell you with practical actions that whether it is crossover or integrated， whether it is upgraded or simplified， they always start from the market， keep up with the trend and help the development of the industry.

Crossover， let home 360°C perfect presentation

TMALL Home Textiles once again joined hands with China Home Textile Association and leading enterprises in the industry to hold a summit forum to discuss consumer upgrading and innovation in the context of consumption classification era. TMALL Home Textiles also assembles many high-quality home textile brands， and jointly creates a trend home textile exhibition with the theme of“25 hours of dream party”. Through the design of three thematic areas， TMALL Home Textiles creates the interactive immersion experience with suitable product characteristics， bringing unprecedented home textile consumption experience to young people. The crossover cooperation between home textiles and furniture industry has lasted for many years， but it is the first time that the two sides have docked in Intertextile Shanghai Home Textiles （Spring Edition）. Home Textiles & Furniture Hyper Link， hosted by China Home Textile Association and undertaken by Allgf， was held during the Home Textile Fair. At the scene， Ruyi Home Textile， Lansiu Home Textile， Goldsun Textile， Meiluo Home Textile， Sheland Home Textile and other famous home textile enterprises expressed their intention to cooperate with furniture enterprises. At the same time， home enterprises such as Red Star Macalline， Yuexing Home， Kuka Home， Beking Furniture also expressed their new expectations for this crossover cooperation.

In the forum of “Internet of Things， Haier Clothing Network helps the transformation and upgrading of the home textile industry”， Haier Clothing Network relies on the technology of clothing networked appliances and Internet of Things， links the intelligent hardware products of the home end through the intelligent gateway， realizes the intelligent management of home fabrics， turns the sales focus into the sales starting point， and turns users into lifelong users. At the same time， the home textile industry has joined in the washing and protection ecosphere of U-Yunsh， and has carried out crossover cooperation with the washing and dyeing industry to achieve common development.

In addition， many new brands of home textiles have brought original new products. The innovative technologies and materials used in these new products make home textiles not only ensure comfortable sleep， but also provide users with many other product functions. The main product feature of Chengdu Xiaomeng Textile Co.， Ltd. is “tartary buckwheat + graphene”. Combining graphene with tartary buckwheat can effectively alleviate cervical pain and muscle pain caused by cervical deformation. Beijing SOL Flame - retardant Fiber Limited has developed a new type of healthy home textile fabric specially for home textile enterprises. It is blended with other functional fibers by SOLFR， and a new type of healthy home textile fabric with comfort， flame retardant， anti-bacterial， anti-mite， far infrared and environmental protection is produced by downstream cooperative textile enterprises.

Integration： Home accessories approaching client

With the improvement of living standards， consumers have a higher pursuit of quality of life. The emergence of the conception of “household”makes many consumers enjoy the fashion and convenience of one-stop shopping. This model has become the future development trend of home textile industry.

In this context， the integration of advantages is inevitable. At the Intertextile Shanghai Home Textiles （Spring Edition）， more and more home decoration enterprises open new channels to approach client， win the favor of consumers and gain a firm foothold in the consumer market， more and more home decoration enterprises join the “home furnishing”to achieve transformation and upgrading in the integration of resources. The Intertextile Shanghai Home Textiles （Spring Edition） uses Internet thinking to increase its impact on the client. Meanwhile， it is keenly capturing consumers recognition of one-stop shopping， household design and integral marketing plan. Therefore， it promotes crossover integration of furniture， home enterprises and home textile manufacturers， promotes channel upgrading， and explores the crossover integration of home textile fairs.

As a quilt fabric manufacturer， Oudekai Textile develops new products to market every year and every quarter. This years Modal fabrics， special down quilt fabrics， coloured yarn woven quilt fabrics and other new products， popular with consumers.

As a “new force” in home textile industry， Nantong Z·Age Home Science and Technology Co.， Ltd. was established in 2017. It mainly deals in the production， processing and sales of bedding， textiles， accessories， clothing and furniture. This year is the first time that “Z · Age”participated in the Intertextile Shanghai Home Textiles （Spring Edition）， it brings home textiles and furniture into one and shows the brand， so that more and more consumers understand the Z · Age. At present， the companys main mode of cooperation is “whole store output” - customer joining， only need to choose a good location to provide shop area， the company will provide products according to the shop area and layout， including commodity display training， salesman sales skills training and other omni-directional services.

As long as a suitable carpet is laid， the home will have its own style and warmth. Consumers are more and more inclined to use their imagination and art cells to decorate their homes， and the choice of carpets is becoming more and more personalized. As a professional carpet company integrating R&D， design， production and processing， import and export trade， Hong Cheng has its own production base in New Zealand， Guangdong Nanhai， Shandong Binzhou and other places. Now consumers are not only satisfied with functional products， but also more inclined to personalize， artistic and high-quality requirements. Sorona corn fiber household blanket is a new product developed by Hong Cheng and U.S. DuPont Inc.， it is durable， antifouling， easy to clean and handle， very suitable for home use， and has a variety of matching styles， easy to tailor and seamless stitching.

Upgrade， intelligent home textiles light up the fair

Todays bedding enterprises gradually get rid of the label of “tradition”， becoming more and more “fashion”， more and more “modern”. Today， consumers are more in favor of intelligent life. Of course， the traditional home textile industry should continue to carry out intelligent upgrading.

Childrens intelligent sensing bed products of Ruyi Home Textile， through the ecological intelligent sensing area color changes， real-time tells us the level of safety and hygiene， so that parents keep abreast of the pollution and keep their babies clean. In addition to the continuous intelligent upgrade of products， the business of Ruyi Home Textiles is also constantly upgraded， in order to quickly adapt to customer needs， Ruyi Home Textiles upgrade the image of the store， carry out customer valueadded services， convenient and fast personalized customization and the construction of intelligent stores.

The “Life Equation” launched by the brand industry alliance “One Plus Home Textiles Alliance”， spontaneously composed of some excellent home textile brand enterprises in Nantong Home Textiles， attracted the attention of many visitors in the form of VR real - world experience. Wu Weibing， founder of Life Equation Brand and chairman of One Plus Home Textiles Alliance， introduced that with the development of new economy and retail， the “post - 80s” and “post - 90s” consumers have become the main force， and their demands on lifestyle and quality of life are higher. The traditional orientation model of home textiles can not meet the needs of consumers， so we created the “Life Equation”. Guo Xiaolei， general manager of Jiangsu Ibimfish Tech Co.， Ltd.， said：“We hope to build a cloud platform for home textile products procurement， achieve 90% reduction through VR experience， and build a home for consumers in 10 minutes， so that customers can experience the reality and purchase rationally.” VR real - world experience solves the matching problem of consumers purchase scenarios through high-tech means and information technology， improves the interest and conversion rate of consumers purchase， breaks through the “space limitation， time limitation， cost limitation and unit price limitation” of traditional shop sales， thus greatly enhancing the profitability of shops.

At “Yueda Home Textiles 2019/20 Dyed Jacquard Fabric Popular Trend” conference， it launched the “Riot， Roots， Bold， Touch” under the four themes of related products and characteristics. The R&D and design will provide design direction for Yueda Home Textile Brand and China textile fabric product design and development， and fully reflect the originality and foresight of Yueda Home Textile industry as a leader.

Sanli towel has been taking “brand younger” as the core strategy of the brand in recent years. The product concept has changed to personalized， functional and enjoyable. It has continuously developed personalized products and successfully created a series of products and famous single products. In the Intertextile Shanghai Home Textiles （Spring Edition）， there are three series of organic cotton， high-end household supporting series and imported commodities， as well as the exclusive agent of German brand m？ve household products， Magic twist yarn series products developed in cooperation with Japans Imabari Towel， Egyptian long-staple cotton series products cooperated with factories in Pakistan.

Simplify， use subtraction to increase brand value

In the current consumer group， the cumbersome design and luxury decoration are no longer favored， the simpler and the more fashionable is the trend， in the face of client， home textile enterprises are also simplifying， giving more connotations to products and brands.

Yantai North Home Textile launched a series of products with flax as the theme， through the extremely simple design to show the original characteristics of textile fabrics， creating a texture sense of appearance. The special natural wrinkles of washed linen and the comfortable natural original ecological effect embody the new concept of home textile which is simple， comfortable and relaxed， and people-oriented.

The exhibition area of Jihua 3542 Textile is 70 square meters. The building style is simple and fashionable. The exhibition highlights the design style of products and the display of functional products. The new products of this exhibition are mainly carbon series fibers and skin care and health care products.

As a technology-based， platform-based and logistics-based enterprise， the product category of Natural Mill has been improved qualitatively. Four seasons management， sticky consumption and full-range coverage characteristics are very distinct. The concept of towel product development in 2019 is based on the consistent style of Natural Mill products， simple and fashionable， ecological and natural.

Hebei Meiyan Textile Co.， Ltd. upholds the business philosophy of “only making a good towel”， and is committed to providing customers with high-quality household textiles. Major products include four categories， that is， towels， set towels， beds， home textile gifts， facing different consumer groups， focusing on ecological and environmental protection， from products to design， to provide customers with one-stop solutions.