□ 文/本刊記者 楊艷 Article/Journalist Yang Yan Translator/ Liu Jiani

當?shù)貢r間3月9日至11日，第14屆莫斯科國際旅游交易會在莫斯科國際展覽中心舉行。來自中國、意大利、西班牙等140多個國家和地區(qū)的1430多家旅游相關機構參加了此次交易會。

中國文化和旅游部組織上海市、重慶市、湖南省、海南省、江蘇省和貴州省等6省市旅游部門和相關企業(yè)代表近百人參展，圍繞“美麗中國”這一主題，集中展示和推出了陸上絲綢之路、海上絲綢之路、山岳之旅、江南水鄉(xiāng)等系列中國旅游品牌和產(chǎn)品線路。為積極開拓俄羅斯旅游市場，重慶市文化旅游委組織團隊赴俄開展了豐富多彩的文化和旅游推介活動。

第14屆莫斯科國際旅游交易會中國展區(qū)。

The 14th Moscow International Travel Fair was held at the Moscow International Exhibition Center from March 9th to 11th local time. More than 1,430 tourism institutions from more than 140 countries and regions including China, Italy and Spain were present at the event.

The Ministry of Culture and Tourism of China organized nearly 100 individuals of tourism departments and enterprises from six provinces and municipalities including Shanghai, Chongqing, Hunan, Hainan, Jiangsu and Guizhou. With the theme on “Beautiful China”, the exhibition introduced a series of Chinese tourism brands and product lines such as the Silk Road, the Maritime Silk Road, mountain climbing tours, and the Jiangnan water towns. In order to explore the Russian tourism market, the Chongqing Cultural Tourism Committee organized a team to carry out a kaleidoscope of cultural and tourism promotion activities in Russia.

重慶特色旅游資源受到俄羅斯旅行商和民眾的喜愛。

中俄建交70周年 旅游往來日漸密切

開幕式當天，中國駐莫斯科旅游辦事處主任王曉霞作為唯一受邀的外國駐俄羅斯旅游部門代表，與俄聯(lián)邦政府副總理穆特科、俄聯(lián)邦旅游署署長薩福諾夫、俄聯(lián)邦委員會委員福明，以及俄旅游業(yè)聯(lián)盟主席施皮爾科等出席開幕式活動并共同剪彩。

今年是中俄建交70周年。近年來，隨著中俄戰(zhàn)略協(xié)作伙伴關系深入發(fā)展，兩國在“一帶一路”框架下的旅游交流與合作不斷深化。目前中俄已互為重要客源國和旅游目的地。官方統(tǒng)計數(shù)據(jù)顯示，2018年赴中國旅游的俄羅斯游客數(shù)量達到197.75萬人次，同比增長1.4%；而中國游客首站出境赴俄人數(shù)達到184.74萬人次，同比增長21.1%。中國已經(jīng)成為俄羅斯外國游客第一大來源國。

莫斯科旅游部門非常重視中國游客的感受，在軟、硬件方面做好全面保障。莫斯科旅游局酒店管理處處長季赫年科·阿列克謝在開幕式上表示，“對于我們來說，中國是最主要的旅游客源國，我們也給予足夠的重視。去年來莫斯科旅游的中國游客數(shù)量達到80萬，在所有外國游客中占據(jù)首位。因此，我們?yōu)橹袊慰徒⒘讼鄳穆糜卧O施，還印制了一本名為《中國朋友》的小冊子，其中包含了莫斯科商店、飯館、酒店、博物館等旅游場所的信息。另外，我們還潛心研究中國文化，了解中國人對什么感興趣，學習如何跟他們溝通交流。”

The 70th Anniversary of the Establishment of Diplomatic Relations between China and Russia has Witnessed Closer Mutual Tourism Exchanges

Wang Xiaoxia, Director of the China National Tourist Office in Moscow, who was the only invited foreign tourism representative in Russia, Vitaly Mutko, Deputy Prime Minister of the Russia, Oleg Petrovich Safonov, Director of Federal Agency for Tourism (Rosturizm), Igor Fomin, the member of the Russian Federal Council, Sergei Shpilko,President of the Russian Federation Tourism,attended the opening ceremony and cut the ribbon together.

This year marks the 70th anniversary of the establishment of diplomatic relations between China and Russia. With the in-depth development of China-Russia strategic cooperative partnership,recent years has witnessed deepened tourism exchanges and cooperation China and Russia under the framework of the Belt and Road Initiative. At present, they have become an important source market and tourist destination of each other. According to official statistics, the number of Russian tourists visiting China in 2018 reached 1,977,500, an increase of 1.4% year on year; while the number of Chinese outbound travelers to Russia reached 1,847,400, an increase of 21.1%. That means China has become the largest source of foreign tourists to Russia.

The Moscow tourism department has attached great importance to the experience of Chinese tourists by providing comprehensive protection in terms of software and hardware.At the opening ceremony, Aleksey Tikhnenko,Director of the Tourism Management Office of the Moscow Tourism Bureau, said, “We have given great attention to China, which is the most important tourist source market for us. Chinese outbound tourists to Moscow reached 800,000 last year, ranking first among all foreign tourists.Therefore, we have established some tourist facilities geared to Chinese tourists, and also printed a booklet called Chinese Friends, covering information about tourist places in Moscow, such as stores, restaurants, hotels, museums, etc. In addition, we have pored over Chinese culture in hope of knowing what Chinese people are interested in, and learning how to communicate with them.”

Ba Yu Tourism Resources Catching the Eyes of Russians

Zhou Junxiang, associate researcher of the International Exchange and Cooperation Department of Chongqing Municipal Cultural Tourism Commission, told the reporter that the Chongqing cultural tourism delegation adopted the theme of “A land of natural beauty, a city of cultural appeal”, and focused on promoting Wuling landscape, urban tourism, Three Gorges and other special tourism resources to Russians.Combined with its own characteristics, the delegation coordinated the four major tourist routes in Chongqing through the Chongqing Boutique Tourism, Chongqing Travel Guide,Chongqing Tourism Map, CDs, brochures, maps,paper-cut bookmarks and paper-cut albums, so as to present Chongqing culture and charm in an all-round manner.

巴渝旅游資源吸引俄羅斯民眾駐足觀看

重慶市文化旅游委國際交流合作處副調(diào)研員周均翔告訴記者，此次重慶文化旅游團以“山水之城·美麗之地”為主題，結合自身特點，以重慶四大精品旅游線路為重點進行統(tǒng)一布置，通過《重慶精品旅游》《重慶旅游指南》《重慶旅游地圖》等光碟、宣傳冊、地圖、剪紙書簽、剪紙畫冊，重點向俄羅斯旅行商、民眾推介了重慶武陵山水、都市旅游、長江三峽等特色旅游資源，全方位展示重慶文化和城市魅力。

國家文化和旅游部駐莫斯科辦事處主任王曉霞巡展時給予重慶展區(qū)高度評價，并為重慶展區(qū)站臺，助力城市宣傳。她表示，近年來中俄旅游合作不斷深化，雙方游客的互訪數(shù)量持續(xù)增長。在這一大背景下，要加大宣傳力度，把中國優(yōu)秀旅游資源推介給俄羅斯民眾。

展會期間，重慶特色旅游資源受到俄羅斯旅行商和民眾的喜愛，不少俄羅斯客商主動索取宣傳資料和紀念品，并對重慶旅游資源、交通、餐飲等方面進行詳細咨詢。俄羅斯當?shù)貛准掖笮吐眯猩缲撠熑嗽趨⒂^完重慶展臺后紛紛表示，重慶生態(tài)環(huán)境優(yōu)美、旅游資源立體豐富，與俄羅斯旅游資源具有很強的互補性，重慶旅游產(chǎn)品深受俄羅斯游客歡迎，他們將輸送更多的俄羅斯游客到重慶旅游觀光。

重慶在歐洲旅游市場的影響力仍需提升

展會期間，重慶參展團先后拜訪了幾家俄羅斯當?shù)赜杏绊懥Φ穆眯猩?，與相關負責人就俄羅斯市場推廣、重慶旅游線路和產(chǎn)品的銷售進行了深入洽談。向俄方介紹了此次參展區(qū)縣的旅游資源和產(chǎn)品，并介紹了重慶市新制定的“十三五”期間的入境旅游獎勵政策，就下一步加強合作、互送游客達成合作意向。俄羅斯旅行商明確表示，希望參展團成員回國后能夠向他們推薦一批優(yōu)質的重慶地接旅行社，便于下一步開展合作。

Wang Xiaoxia, Director of the Ministry of Culture and Tourism of China in Moscow, highly praised the Chongqing exhibition area during her tour and showed up in the Chongqing exhibition area, contributing to increased promotion of Chongqing. She said that recent years have seen deepened Sino-Russian tourism cooperation and growing number of mutual visits. In this context,we must increase publicity and introduce China’s excellent tourism resources to the Russian people.

During the exhibition, characteristic tourism resources of Chongqing were favored by Russian travelers and the general public. Many Russian merchants took the initiative to ask for promotional materials and souvenirs, and conducted detailed consultation on the tourism resources,transportation and catering of Chongqing. After visiting the Chongqing exhibition area, heads of several large travel agencies in Russia said that Chongqing boasts a beautiful ecological environment and rich three-dimensional tourism resources, which is complementary to those of Russia. Since Chongqing tourism products gain great popularity among Russian tourists, many agencies said they will encourage more Russians to Chongqing for sightseeing.

俄羅斯游客在交易會上了解重慶旅游資源。

重慶展區(qū)推介武陵山水、都市旅游、長江三峽等旅游產(chǎn)品。

經(jīng)過近幾年持續(xù)不斷的旅游營銷和對外宣傳，重慶旅游在俄羅斯乃至歐洲旅游市場具有一定的知名度和影響力，但通過與參展的俄羅斯民眾交流，俄羅斯和歐洲游客對重慶特色的旅游資源的了解比較有限。

“俄羅斯天天國際旅行社總經(jīng)理蘇煊赫是一位在俄羅斯生活接近10年的華人，他談到，俄羅斯民眾目前到中國旅游首選目的地集中在海南、上海、北京等知名城市，主動到重慶旅游的俄羅斯人、歐洲人比較少，并不是因為重慶旅游資源不豐富，而是當?shù)孛癖妼χ貞c了解不多，對重慶的旅游資源缺乏足夠認識。經(jīng)過多年的沉淀，俄羅斯乃至歐洲的游客也迫切希望能夠了解更多的中國旅游資源，尤其是旅游資源豐富的中國內(nèi)陸城市?！敝芫璞硎?，針對形勢的發(fā)展，下一步還需要持續(xù)在俄羅斯旅游市場和歐洲旅游市場加大重慶旅游的宣傳和營銷力度，吸引更多的歐洲游客入渝旅游消費。

同時，俄羅斯當?shù)芈糜螛I(yè)發(fā)展水平相對較高，從業(yè)人員敬業(yè)精神和職業(yè)素養(yǎng)好，對待游客熱情禮貌、細心周到，普遍具備英語、中文等多語種交流能力，對當?shù)氐臍v史、人文、地理、特產(chǎn)、文物等知識掌握熟練。周均翔認為俄羅斯旅游業(yè)的服務意識值得我們的旅游從業(yè)者學習。

圖片/重慶市文化旅游委提供

Chongqing’s Attraction in the European Tourism Markets Still Needs to be Enhanced

During the exhibition, the Chongqing tourism delegation visited several influential travel agencies in Russia and conducted in-depth discussions with relevant responsible persons on the promotion of the Russian market, Chongqing tourism routes and products sales. The delegation introduced the tourism resources and products of the participating districts and counties of Chongqing and the newlyintroduced inbound tourism incentive policy during the “13th Five Year Plan” period, and reached cooperation intention on strengthening cooperation and sending tourists to each other. Russian travel agencies have stated that they hope that after returning to China, members of the participating delegations will be able to recommend a number of high-quality Chongqing-based travel agencies to facilitate cooperation in the next step.

Thanks to continuous tourism marketing and publicity in recent years, Chongqing has gained some popularity and influence in Russian and European tourism markets. However, after communicating with Russian participants in the exhibition, we have learned that Russian and European tourists just have a limited understanding about the tourism resources of Chongqing.

Su Xuanhe, general manager of Russia’s Tiantian International Travel Service, is a Chinese person who has lived in Russia for nearly 10 years. He said that for Russians, top tourist destinations in China are such famous cities as Hainan, Shanghai and Beijing.With regards to few Russian and European tourists to Chongqing, he mentions that this is not because Chongqing’s tourism resources are not rich, but they lack sufficient understanding about Chongqing and its tourism resources. After years of development,tourists from Russia and even Europe are eager to learn more about China’s tourism resources,especially those in China's inland cities. Zhou Junxiang said that in response to changing situation,the next step is to further increase the promotion and marketing of Chongqing tourism in the Russian and the European tourism market, thus attracting more European tourists to Chongqing.

At the same time, Russia is a place with quality development of local tourism, which is characterized by dedicated, professional, hospitable, considerate employees. They achieve great proficiency in English and Chinese, and get acquainted with local history,humanities, geography and specialties, cultural relics.Zhou Junxiang believes that the service awareness of the Russian tourism industry set a good example for our tourism practitioners to learn.