文／李建景

品牌，為滕州市經(jīng)濟(jì)快速發(fā)展貢獻(xiàn)力量；品質(zhì)，為滕州高質(zhì)量發(fā)展贏得更多信賴。

圍繞質(zhì)量強(qiáng)國(guó)發(fā)展戰(zhàn)略，滕州市深入推進(jìn)新舊動(dòng)能轉(zhuǎn)換重大工程，著力打造國(guó)內(nèi)外知名產(chǎn)品、企業(yè)、行業(yè)、區(qū)域品牌，品牌對(duì)全市經(jīng)濟(jì)和社會(huì)發(fā)展的促進(jìn)作用日益凸顯。

著力實(shí)施品牌發(fā)展戰(zhàn)略。滕州市財(cái)政每年列支2000萬(wàn)元，用于扶持企業(yè)培育名牌產(chǎn)品、技術(shù)創(chuàng)新等。滕州市政府出臺(tái)了《關(guān)于加快品牌強(qiáng)市建設(shè)、推動(dòng)新舊動(dòng)能轉(zhuǎn)換重大工程的實(shí)施意見(jiàn)》，設(shè)立了品牌建設(shè)專項(xiàng)資金，對(duì)獲得山東名牌、中國(guó)馳名商標(biāo)等獎(jiǎng)項(xiàng)的企業(yè)進(jìn)行獎(jiǎng)勵(lì)。截至目前，滕州市共有山東名牌產(chǎn)品23個(gè)、山東省服務(wù)名牌1個(gè)、山東省省長(zhǎng)質(zhì)量獎(jiǎng)提名獎(jiǎng)1個(gè)、棗莊市市長(zhǎng)質(zhì)量獎(jiǎng)12個(gè)，堅(jiān)持用誠(chéng)信贏得市場(chǎng)，用誠(chéng)信經(jīng)營(yíng)推廣品牌。深入開(kāi)展“3.15”“質(zhì)量月”“計(jì)量日”安全生產(chǎn)月等活動(dòng)，大力倡導(dǎo)“以質(zhì)取勝”的質(zhì)量理念，營(yíng)造了重視品牌、追求品牌、崇尚品牌、關(guān)心品牌的良好氛圍。

大力實(shí)施商標(biāo)引領(lǐng)戰(zhàn)略。滕州市堅(jiān)持企業(yè)主動(dòng)、政府推動(dòng)、各方聯(lián)動(dòng)，積極引導(dǎo)企業(yè)走商標(biāo)國(guó)際注冊(cè)路子，為企業(yè)實(shí)施“走出去”戰(zhàn)略提供保障。目前，滕州市擁有馬德里國(guó)際注冊(cè)商標(biāo)5個(gè)，正在創(chuàng)建4個(gè)。抓好中國(guó)馳名商標(biāo)爭(zhēng)創(chuàng)工作，多措并舉、培育典型、示范帶動(dòng)，共打造中國(guó)馳名商標(biāo)12個(gè)、山東著名商標(biāo)23個(gè)。堅(jiān)持打造滕州“名優(yōu)特新”和“老字號(hào)”，引導(dǎo)企業(yè)發(fā)揚(yáng)“工匠精神”，打造“百年老店”。滕州馬鈴薯成功入選“2017中國(guó)百?gòu)?qiáng)農(nóng)產(chǎn)品區(qū)域公用品牌”，品牌價(jià)值達(dá)到131.21億元。

全力實(shí)施“四高”發(fā)展戰(zhàn)略。滕州市緊緊圍繞支柱產(chǎn)業(yè)，大力發(fā)展特色產(chǎn)業(yè)，積極培育全國(guó)優(yōu)質(zhì)機(jī)床生產(chǎn)基地、優(yōu)質(zhì)煤化工生產(chǎn)基地、優(yōu)質(zhì)玻璃生產(chǎn)基地，強(qiáng)化政策引導(dǎo)，支持特色產(chǎn)業(yè)、優(yōu)勢(shì)產(chǎn)業(yè)縱向拉長(zhǎng)、橫向做大，促進(jìn)產(chǎn)業(yè)質(zhì)量、規(guī)模、效益不斷提升。緊緊圍繞優(yōu)勢(shì)產(chǎn)業(yè)、新興產(chǎn)業(yè)發(fā)展需求，不斷完善檢驗(yàn)檢測(cè)高技術(shù)服務(wù)體系，投資1.3億元高標(biāo)準(zhǔn)建設(shè)了國(guó)家機(jī)床質(zhì)檢中心。滕州市累計(jì)實(shí)施過(guò)千萬(wàn)元技改項(xiàng)目486個(gè)、技術(shù)創(chuàng)新項(xiàng)目1251個(gè)，擁有院士工作站7家、國(guó)家級(jí)博士后科研工作站2家，正在積極籌建國(guó)家級(jí)新型化工材料質(zhì)檢中心，全市240家企業(yè)獲得ISO9000質(zhì)量體系認(rèn)證，主導(dǎo)或參與制定國(guó)家標(biāo)準(zhǔn)29項(xiàng)、行業(yè)標(biāo)準(zhǔn)17項(xiàng)，華能線纜主導(dǎo)制定的《防鼠和防蟻電線電纜通則》國(guó)家標(biāo)準(zhǔn)已正式批準(zhǔn)發(fā)布實(shí)施。

品質(zhì)滕州，演繹精彩滕州范兒！

Branding has brought economic benefits to Tengzhou, and even more so the consumer recognition of the brands of Tengzhou.Up to now, Tengzhou City has 23 famous brand products of Shandong Province, one famous service brand of Shandong Province, one nomination for quality award of Shandong provincial governor, 12 mayor’s quality awards of Zaozhuang City; it owns five International Marks based on the Madrid Protocol, and 4 awards are being created. We will strive to create well-known trademarks in China, and take multiple measures to cultivate models and demonstrate how to drive them. We will create 12 well-known trademarks of China and 23 famous trademarks of Shandong. We will adhere to building “famous, excellent,new and special” brands as well as time-honored brands of Tengzhou,guide the enterprises to carry forward the “craftsman spirit”, and create the “century-old shop”. Tengzhou Potato was successfully selected as the“Country’s top regional public brand of agricultural product in 2017” with a brand value of 13.121 billion yuan.