業(yè)主：Michael Kors

規(guī)模：500平方米

類型：商業(yè)

合作設(shè)計單位：Tillotson設(shè)計公司（照明設(shè)計顧問）

攝影：H.G. Esch (p20, 21, 22, 23)

Client: Michael Kors

Size: 500 SM

Program: Retail

Team: Tillotson Design Associates (Lighting Designer)

Photography: H.G. Esch (p20, 21, 22, 23)

Michael Kors旗艦店位于上海最繁忙的商業(yè)區(qū)，精美奢華的立面由金屬和玻璃材質(zhì)組成，彰顯MK時尚品牌特性。

項目設(shè)計采用創(chuàng)新的照明光影策略，提供全新的體驗，強弱倒置的外立面系統(tǒng)盡管復(fù)雜但卻極具辨識度。閃耀的立面設(shè)計體現(xiàn)了MK產(chǎn)品豐富的面料和卓越的設(shè)計。背光金屬面板圖案精美，可最大化反射率。無論從哪個角度，無論在白天還是夜晚，訪客均能欣賞到富于變化和閃閃發(fā)光的立面。設(shè)計確保建筑在無需展示品牌LOGO的情況下就可以完全展示品牌特征，并從其他建筑中脫穎而出。旗艦店仿佛閃閃發(fā)光的燈籠，屹立于靜安綜合體入口之處。

實體構(gòu)造和數(shù)字化設(shè)施相互融合打造可提供多維度體驗的外立面。設(shè)計團隊利用 Grasshopper軟件建模，模仿外立面金屬質(zhì)地和不同朝向所產(chǎn)生的光影效果。這一獨特的系統(tǒng)將長短不同的單元組成垂直立面，并構(gòu)成無縫銜接的隨機圖案。采用可反射背景光的白色垂直條形內(nèi)襯和鍍銀鍍鈦鋁面板，并采用類似大理石皮革的紋理作為裝飾。像上海這座國際化城市一樣，項目設(shè)計也非常國際化，外立面和面板圖案由KPF紐約團隊設(shè)計，采用德國金屬材料，在華南制造，在現(xiàn)場完成裝配。

Along Shanghai’s busiest shopping district, the Michael Kors facade expresses sophistication and luxury with a dynamic interplay of metal and light, marking a standout location for the renowned fashion brand.

Innovative in its approach to light and experience, this syncopated facade system remains legible despite its intricacies. Its gleaming disposition embodies Michael Kors’ reputation for rich fabrics and polished designs,while its carefully implemented pattern of backlit, metal shingles maximize reflectivity. From any angle, day or night, the facade appears to constantly shift and sparkle as visitors approach the store. The design affirms that the brand’s identity can not only exist independent of its logo, but will also stand out among its competition. Its aesthetic presence becomes a glowing lantern that marks the entry to the larger Jing An complex.

A work flow teetering between physical and digital fabrication ensured the implementation of the facade and its multidimensional experience. Coding a model in Grasshopper, the design team was able to manipulate the facade’s play on light through metal texture and orientation. This inventive system stitched short and long units into vertical compositions and then aggregated them into seemingly random patterns. Lined with white, vertical strips that reflect ambient light, the shingles are composed of silver, titanium-coated aluminum and rendered with a texture similar to marbled leather. Like the city of Shanghai, the project is spectacularly global, right down to its details: the facade and pattern of each panel was designed by KPF in New York, composed of metal sourced in Germany, fabricated in southern China, and hand-assembled on site.