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“睿豆睿豆，到我這里來?！狈鍧捯魟偮洌６顾{色的眼睛便亮了起來，并朝樊清濤走來。在重慶高新區(qū)火炬互聯(lián)網(wǎng)產(chǎn)業(yè)園，我們見到了身高85公分、長相萌萌噠的家庭生活服務(wù)機器人——睿豆。

作為一家初創(chuàng)型科技企業(yè)，重慶銳納達自動化技術(shù)有限公司歷時兩年多，研發(fā)出了“睿豆”。雖然外觀看起來萌萌噠，但睿豆卻精通十八般武藝，兼具家庭醫(yī)生、輔導老師、生活管家、安全保鏢等功能。

“Rinddle, Rinddle, come to me.” After Fan Qingtao's voice just died away, Rinddle's blue eyes lit up and it walked towards him. In the Torch Internet Industrial Park of Chongqing Hightech Zone, we saw a cute home life service robot,Rinddle, with the height of 85cm.

As a start-up scientific and technological enterprise, Chongqing Ranada Automation Technology Co., Ltd. has developed Rinddle after more than two years of hard work. Although it looks cute, Rinddle is proficient in various skills and has the functions of family doctor, tutor, life housekeeper, security bodyguard, etc..

解決兩大人群痛點問題

Solving the Pain Point Problems of Two Groups of People

2016年，曾在三家上市企業(yè)做過職業(yè)經(jīng)理人的樊清濤發(fā)現(xiàn)，人工智能和機器人行業(yè)正在崛起，“不管是工業(yè)機器人、特種機器人，還是家用的掃地機器人，人們對機器人的認知度正在不斷提高，應用也變得更加廣泛?！?/p>

當年3月，在江北區(qū)港城工業(yè)園一間辦公室里，樊清濤與另外三位創(chuàng)始人共同創(chuàng)辦了重慶銳納達自動化技術(shù)有限公司，并將創(chuàng)業(yè)方向從傳統(tǒng)流通業(yè)轉(zhuǎn)向了機器人。

“消費者的剛性需求在哪里？現(xiàn)代技術(shù)是否能夠?qū)崿F(xiàn)和滿足需求？”公司成立后，擔任CEO的樊清濤，在不斷思考機器人的功能屬性，尋找項目可能的切入點。

當時，獨居老人和留守兒童在家庭中的安全成為社會熱點，一旦出現(xiàn)危機，很難及時向外界呼救，而市場上卻沒有針對這兩類人的成熟產(chǎn)品。他意識到，這一領(lǐng)域?qū)⒊蔀槲磥戆l(fā)展方向，具有極為廣闊的市場前景。

確定切入的細分領(lǐng)域后，他開始在各地參加交流會議與活動，尋找合適的技術(shù)團隊。正是在那時，他認識了復旦大學機器人智能實驗室的張文強教授，雙方在人工智能的應用方面有不少共識。

通過不斷溝通，雙方最終達成了技術(shù)上的合作，并于2016年6月正式開啟了公司的第一個機器人項目。

“在醫(yī)療服務(wù)方面，我們通過與醫(yī)療平臺的合作，實現(xiàn)了‘7×24’小時全科醫(yī)生實時在線的遠程視頻醫(yī)療服務(wù)。即使在夜間，也可以進行專業(yè)醫(yī)療咨詢與指導，減少了家庭奔波的辛苦。教育方面，通過全語音全視頻交互，可以實現(xiàn)12歲以下兒童的作業(yè)輔導，還能啟動遠程教育課程，為教育輔導提供更多可能的方式?！狈鍧屛覀兛搭６沟亩亲?，那是一塊液晶顯示屏，顯示家庭醫(yī)生、教育輔導、家庭安防、生活管家、智能家居等功能。

In 2016, Fan Qingtao, a former professional manager in three listed companies, found that the artificial intelligence and robotics industries were rising, said, “whether it's an industrial robot, a special robot, or a household sweeping robot, people's awareness of robots is continuously improving and their applications are becoming more extensive.”

In March of that year, Fan Qingtao and other three founders jointly founded Chongqing Ranada Automation Technology Co., Ltd. in an office in Gangcheng Industrial Park, Jiangbei District, and turned the direction of entrepreneurship from the traditional circulation industry to robots.

"Where is the consumer's rigid demand? Could modern technology realize and meet the needs?"After the founding of the company, Fan Qingtao,as the CEO, was constantly thinking about the functional properties of robots and looking for possible points of penetration for the project.

At that time, the safety of elderly people living alone and children left behind in their families became hot topics in society. Once there was a crisis,it was very difficult to call for help from others in time. However, there were no mature products for these two types of people in the market. He realized that this field would become the future development direction with extremely broad market prospect.

After determining the sub-areas to be penetrated, he began to participate in exchange meetings and activities in various places to find suitable technical teams. It was at that time that he met professor Zhang Wenqiang of Fudan University's Robot Intelligence Laboratory. There was a lot of consensus between the two sides on the application of artificial intelligence.

Through constant communication, the two sides finally reached technical cooperation and officially opened the company's first robot project in June,2016.

"In terms of medical services, in cooperation with the medical platform, we have realized a'7×24'hours long-distance video medical service for general practitioners online in real time. Even at night, professional medical consultation and guidance can be carried out to prevent families from running around. In education, through allvoice and all-video interaction, homework tutoring for children under 12 years old can be realized, and distance education courses can be started, providing more possible ways for educational tutoring." Fan asked us to take a look at Rinddle's belly, which was a LCD screen that showed the functions of family doctors, educational tutoring, family security, life housekeeper, smart home, etc..

兩年專注技術(shù)研發(fā)

Focusing on Technology Research and Development for Two Years

對初創(chuàng)公司而言，要推出一款被大眾認可的產(chǎn)品，路途注定不平坦。從技術(shù)研發(fā)開始，到產(chǎn)品研發(fā)完成準備進入市場，樊清濤說，銳納達公司走的路可以用披荊斬棘來形容。

“很多公司都主張賺快錢，但在技術(shù)研發(fā)還沒有完全到位的情況下，直接進入市場往往得不償失。”樊清濤說，“我們與復旦大學的合作，走的是‘產(chǎn)學研’路線，在兩年多時間里，公司投入了上千萬元，這個過程中沒有營收，完全專注于技術(shù)研發(fā)。”

正是基于對技術(shù)的堅持和尊重，銳納達公司打動了復旦大學技術(shù)團隊，獲得了合作的機會。公司與該團隊一起共同研發(fā)“睿豆”機器人，在語音交互、機器人視覺等方面擁有了核心技術(shù)，使產(chǎn)品更具競爭力。

在滿足老人和兒童的需求之外，“睿豆”機器人還在智能生活方面做了進一步延伸，不僅能對火災、煤氣泄漏、小偷進入房間等情況發(fā)出警報，還支持30萬種紅外家電的智能語音控制，實現(xiàn)大部分有線電視和機頂盒的語音智能紅外遙控功能。

值得一提的是，通過與京東、美團外賣等平臺達成合作，未來“睿豆”還能實現(xiàn)智能語音購物、外賣點餐等功能。

For start-ups, the road to launch a product that will be recognized by the public is bound to be uneven. From the beginning of technology research and development to the completion of product research and development to enter the market, Fan said that the Ranada company has overcome all obstacles during the process.

“Many companies advocate making quick money, but when technology research and development are not fully in place, it will often get more kicks than halfpence to enter the market directly.” Fan said, “our cooperation with Fudan University follows the route of “production, study and research’. The company has invested tens of millions of yuan with no revenue during this process for more than two years, completely focusing on technology research and development. ”

It is precisely because of the adherence to and respect for technology that Ranada company has moved Fudan University's technical team and obtained the opportunity to cooperate. The company and the team have jointly developed the robot"Rinddle", which has core technologies in voice interaction and robot vision, making the product more competitive.

In addition to meeting the needs of the elderly and children, the robot "Rinddle" has made further extension in intelligent life. It can not only warn of fires, gas leaks, thieves entering rooms, etc., and also supports the intelligent voice control of 300,000 kinds of infrared appliances and realizes the voiceintelligent IRC functions of most cable televisions and set-top boxes.

It is worth mentioning that in cooperation with JD, Meituan Takeout and other platforms, "Rinddle"can also realize intelligent voice shopping, takeout ordering and other functions in the future.

培育市場認知階段

Stage of Cultivating Market Perception

有了好的產(chǎn)品之后，又該如何落地呢？

創(chuàng)業(yè)伊始，團隊就不斷進行市場調(diào)研，2017年更是對市場上70多個品牌、50多家廠商、上百種機器人進行了深度調(diào)研，發(fā)現(xiàn)消費者對于機器人還處于認知階段。

“我們將購買者定位為家庭的中堅層，主要受眾為家中的老人和孩子。此前市場上也推出過桌面機器人、家庭服務(wù)機器人、服務(wù)平臺型機器人等功能型機器人，但售價普遍兩極化：語音交互型的服務(wù)機器人，從幾百元到幾十元，而功能服務(wù)型的價格，卻在萬元到數(shù)萬元之間?！狈鍧J為，功能服務(wù)型機器人的產(chǎn)品價格之所以高昂，主要源于前期的技術(shù)投入與生產(chǎn)成本，但這也使得普通家庭難以接受，目前家庭服務(wù)機器人行業(yè)正處于市場認知期，過高的價格會造成消費壁壘，不利于市場開拓。

為此，“睿豆”機器人在定價上向筆記本電腦靠攏，遠低于同類產(chǎn)品，主打高性價比。

考慮到市場仍有較長的培育期，“睿豆”機器人將面向家電連鎖實體店、醫(yī)療機構(gòu)、家裝行業(yè)等進行產(chǎn)品推廣，讓消費者直接對話智能家庭服務(wù)機器人，同時在線上開通電商平臺，作為消費者了解信息和購買渠道之一。

“現(xiàn)在產(chǎn)品已經(jīng)研發(fā)完成，預計最快在今年底就能上市?！狈鍧f，盡管家庭服務(wù)機器人在很多人眼中目前還是一個“陌生人”，但隨著技術(shù)的進步，人工智能離人們的生活已經(jīng)越來越近。

How can we gain a foothold after we have good products?

From the very beginning of the entrepreneurship,the team has been conducting continuous market research. In 2017, it conducted in-depth research on more than 70 brands, more than 50 manufacturers and hundreds of robots in the market, and found that consumers were still in the awareness stage about robots.

"We position buyers as the backbone of the family and the main audience is the elderly and children in the family. Previously, desktop robots,home service robots, service platform robots and other functional robots have also been introduced in the market, but the selling price was generally polarized. The price of a voice interaction type service robot ranges from several hundreds yuan to several tens of yuan, while that of a functional service robot is between ten thousand yuan and tens of thousands of yuan." Fan believes that the reason why the price of functional service robots is so high is mainly due to the early technological investment and production cost, but this also makes it difficult for ordinary families to accept it. At present, the home service robot industry is in a period of market awareness. If the price is too high, consumption barrier will be generated, which goes against the market development.

For this reason, the robot "Rinddle" is close to notebook computers in pricing, which is far lower than similar products but featuring high cost performance.

Considering that the market still has a long cultivation period, the robot "Rinddle" will promote products for home appliance chain stores, medical institutions, home decoration industry and so on,allowing consumers to directly talk to intelligent home service robots. At the same time, the e-commerce platform is opened online as one of the channels for consumers to get information and purchase.

"Now the product's research and development stage is completed and is expected to be available as soon as the end of this year." Fan said, although home service robots are still "strangers" in many people's eyes, with the progress of technology,artificial intelligence is getting closer and closer to people's lives.