設(shè)計(jì)公司:New World Development Company Limited(中國(guó)香港)
展覽透過嚴(yán)謹(jǐn)挑選的藝術(shù)品,展示新世界發(fā)展有限公司出色的市場(chǎng)策略。展品主要包括從世界各地搜羅的藝術(shù)品和公司自己研發(fā)的專利發(fā)明。每個(gè)展覽廳的入口,特意收窄為只有一個(gè)人能夠通過的寬度,引導(dǎo)觀眾獨(dú)自探索這個(gè)展覽。團(tuán)隊(duì)巧妙地安排展覽的節(jié)奏,不致在任何一個(gè)展區(qū)中堆放太多信息,提供足夠的“透氣位”讓觀眾能不徐不疾地吸收展覽內(nèi)容。
The Artisanal Movement Exhibition showcased the outstanding marketing strategies of New World Development Company Limited. through a careful selection of art objects. These objects include but not limited to artworks sourced around the world and the company’s own patented inventions. Mindful of audience experience, entrances of each zone was deliberately narrowed to a person’s width, directing audience to individually explore the exhibition. The team tactfully paced the exhibition as to provide enough breathing space and not cramping too much information into any one zone.