文、圖／荊強(qiáng)

○自由大街上的書報(bào)攤。Bookstalls on Ziyou Street.

從上個(gè)世紀(jì)50年代走過來的人，無論你是一個(gè)喜歡讀書或是不喜歡讀書的人，大都對(duì)早年間的書店有個(gè)基本的印象。那時(shí)候的書店如同當(dāng)年的百貨公司一樣，后面是書架，賣書的營(yíng)業(yè)員和買書的顧客之間隔著一個(gè)長(zhǎng)長(zhǎng)的玻璃柜臺(tái)，柜臺(tái)里面也放著書。需要翻閱或購(gòu)買的書由營(yíng)業(yè)員為顧客取，常去逛書店的人和營(yíng)業(yè)員大都臉熟，有的甚至交成了朋友。

這些書店大多位于城市的黃金地段。幾乎所有書店的題字都是毛主席題寫的那四個(gè)大字“新華書店”。不論是濟(jì)南當(dāng)?shù)亟?jīng)二緯三路的新華書店，還是各地城鄉(xiāng)的新華書店，差不多都是這種模式。另外，就是一些散落街頭的書刊攤，都是讀書人的圣地樂園。

直到上個(gè)世紀(jì)90年代初，濟(jì)南文化路上出現(xiàn)了一家三聯(lián)書店，由于這家書店采取了開架售書的模式，賣書人和買書人之前去掉了長(zhǎng)長(zhǎng)的柜臺(tái)，顧客可以在書架和書攤之前自由翻閱和選購(gòu)。書店空間中還時(shí)常播送著分貝很低的背景音樂或暢銷書介紹，整個(gè)書店迷漫著書香。那時(shí)候，這種自由讀書的模式非?！皶r(shí)髦”，許多人都在書店找本書靠在書架旁閱讀，或者干脆席地而坐，一待就是半天。

○1995年，位于濟(jì)南文化路的三聯(lián)書店。In 1995, Sanlian Bookstore at Wenhua Road, Jinan.

○1996年致遠(yuǎn)書店開業(yè)，作家張煒在書店開設(shè)專架。In 1996, Zhiyuan Bookstore was open for business. A special shelf for a writer named Zhang Wei was set up in the bookstore.

再后來的兩三年里，由走向世界雜志社創(chuàng)導(dǎo)，聯(lián)合了山東畫報(bào)出版社和齊魯晚報(bào)共同參與創(chuàng)辦的致遠(yuǎn)書店出現(xiàn)。“致遠(yuǎn)”這個(gè)名字是由時(shí)任山東畫報(bào)出版社的總編輯汪家明先生起的，書法家啟功先生無償給題的字。那時(shí)候的致遠(yuǎn)書店倡導(dǎo)“正版書，高品味”，同樣采用了三聯(lián)書店的經(jīng)營(yíng)模式，并且還在環(huán)境上下了點(diǎn)功夫，比如設(shè)置了壁爐和咖啡桌，墻上掛上了世界著名作家和科學(xué)家的肖像。沒有太多的裝飾，樸實(shí)無華。書店里還經(jīng)常舉辦一些新書品讀會(huì)和暢銷書排行榜，讓當(dāng)時(shí)能常去這些書店逛逛成了一種時(shí)尚和品味。作家張煒先生、劉玉堂先生，孔孚教授、馬瑞芳教授，還有許多文人雅客等都是那里的?？?。

隨著時(shí)間的推移，進(jìn)入21世紀(jì)后，原來位于黃金地段的新華書店大都改換了門庭。又有許多形式更加新穎規(guī)模更大的書店不斷出現(xiàn)。品聚書吧、山東書城、季風(fēng)書園等，還有利用濟(jì)南老房子開辦的懷舊書店都如雨后春筍相繼開業(yè)，這些書店有的新潮有的復(fù)古，更有個(gè)性亦更加溫暖，書的品種也豐富多彩。讓人們充分享受物質(zhì)生活的同時(shí)也享受著豐富的精神生活。

編輯／王雪芃

○位于濟(jì)南經(jīng)三路的阡陌書店。Qianmo Bookstore at Jingsan Road, Jinan

○如今的書店更加個(gè)性也更具有人文情懷。Today’s bookstores are more personalized and have more humanistic feelings.

○季風(fēng)書園自創(chuàng)辦一直秉承“以獨(dú)立的文化立場(chǎng)，自由的思想表達(dá)”的文化理念，于2017年在濟(jì)南老商埠落戶。Since its inception, Jifeng Bookstore has always adhered to the cultural concept of “Taking an Independent Cultural Stance, Expressing Free Thoughts”. In 2017, it settled in the old commercial port of Jinan.

○2013年，濟(jì)南的泉城廣場(chǎng)上出現(xiàn)了自助書店。In 2013, a self-service bookstore appeared at Quancheng Square, Jinan.

In the early 1990s, a Sanlian Bookstore appeared on Wenhua Road, Jinan, where customers could leaf through and pick out books from bookshelves and bookstalls at will. In those days, such a free reading mode was quite “stylish”. Many people might lean against a bookshelf and read books, or sit reading on the fl oor for half a day in the bookstore.

In the subsequent two or three years, Zhiyuan Bookstore initiated by the Openings Magazine Agency appeared. The bookstore was arranged environmentally with fireplaces and coffee tables, and decorated with the portraits of worldrenowned writers and scientists on its walls. Besides, some new book reading activities and bestseller lists were often held in the bookstore. It became fashionable and in good taste to visit such bookstores in that period.

After entering the 21st century, many larger-scale bookstores have emerged continuously in new forms. Such bookstores as Penjoy Book Bar, Shandong Book Mall, Jifeng Bookstore, as well as nostalgic bookstores built in some old houses of Jinan sprang up like mushrooms. Some are trendy while the others are retro, more personalized and warmer, with a wide variety of books. Such bookstores enable people to enrich their spiritual life while fully enjoying their material life.