Redefined

The way of life has been rapidly integrated, innovated, absorbed and recreated under the super - internet mindset. The increasingly powerful artificial intelligence has forced humans to enter the epistemic iteration. For the Millennial Generation and “digital natives” of post-2000 generation, a lot of circles from “breakdown of tribes” to “recreation of tribes” under the influence of globalization have been formed. The experience-based way of consumption that has taken ever-new forms has upgraded their individual demand for life. People are getting to master new skills that connect the past with the future in the fast changing world. Science and technology is developing with super speed and innovation from zero to one has welled up.In this process, people do not forget to reconsider the situation and make cognitive progress that has redefined the traditional culture.

Re-Youth

The “recreation of tribes” has taken shape gradually as the post-1990s are the main part of it. The integration of diverse cultures is showing its way. Fashion arts such as graffiti and illustrations have been married to brands. “Slash men” with multiple careers are giving play to their talents in many areas. Today’s young people like to break down shackles and speak out freely. Therefore the IP era based on the above-mentioned culture has brought opportunities for recreation of many famous brands.

Color:

A group of bright colors with street feel. Red and black form the rock feeling. The three basic colors of yellow, red and green show the electric filter images, and pink green has played the role of visual neutralization. The purple colors have added winter’s romance, and gradient colors from light to dark, cold to warm have presented multiple layers. The warm yellow is key when interacting with other colors.

Fabric:

Deconstructive patchwork made by complicated yet enjoyable floral embroidery and jacquard weaves; multi-colored contrasting and lighting effect co-work with graffiti art to build a fresh stitching style; rock n'roll black/red with plaids & checks; extra-large volume knitting full of street style; pastel-toned flowing filament fabric with glamorous sheen or delicate prints; sporty velvet; oriental pattern embroidery; large-scale brand mark,innovative slogan and badge all together show us a fun, dynamic “recreative tribe”fashion look.

Re-Primitive

The national culture has gained more attention. People begin to champion primitive wildness and freedom in today’s nervous life. The Belt and Road Initiative has lead people to new ways of thinking and promoted cultural exchanges. It also meets people’s demand for travelling and experiencing different life. It has become a new life attitude for the middle class to value environmental protection and recreation, and pursue comfort of a slow rhythm.

Color:

A group of warm and soft colors. Light tan and pink look comfortable at home. The yellowish grass green mingled with mud, tree skin and orange looks like harvest in countryside. The strong red with dark coffee and earth color is primitive. The warm grey is the most beautiful fresh color in winter and embellishes and balances the whole color palette.

Fabric:

Fine heather tweeds with various density and loose fancy yarn wool; incomplete double-knitted fleece fabric; soft felted wool and rough artificial wool or woolen plush; exquisite, nostalgic incomplete texture as well as wrinkled surface effect with a warm touch; complicated jacquard, fil coupe and burn-out processing; brushed plaid fabrics with pastel mélange fleece, watercolor effect and shadow effect become this season’s new highlight. Natural dyed winter laces, Fair Isle patterns with rich colors, multi-colored leopard print and classic natural floral theme enrich this collection’s pattern story.

Re-Master

The modern design is full of spiritual elements with philosophy. The delicacy in the utmost simplicity is practical aesthetics that represents elite taste. A series of vintage industrial, classic patterns and images have been redefined. The focus and emotions in life make people think about the past, learn from the past and recreate a past.

Color:

A group of rational and substantial colors. Light grey, pink wax, grey blue and army green form an industrial palette. It makes people feel practical and modern.Khaki, powder and brown paper colors illustrate the strong trend of recycling. Klein blue, yellow chalk and tobacco colors present a unique and new palette.

Fabric:

Dense and smooth plain-color felted wool and double-faced Wales checks; 70s’striped corduroy; soft touch suede; dense plain and twill winter cotton fabrics;high-end athleisure denim fabric with wool or silk composition; double-faced fabric with jacquard or printed patterns on the reverse side; grayish toned camouflages,distinct Bauhaus style geometric pattern, bright outdoor functional fabrics.

Re-Future

Artificial intelligence and new technology have created new experiences. They have changed people’s cognition of life and self. There are lots of futuristic themes. The “illusion” art has exerted impact on electronic music and young people like to see more art forms in the electronic music. Super-realistic natural themes and mysterious old movies have been explored deeply, and the connection of the past, the present and the future has shown more dreamy effect.

Color:

A group of dark base together with contrasting hues. Dark purple,dark blue, burgundy and rose red present a classic vintage-future background. The yellow and orange red look like the alert and light in the dark sky. The silver reflection is indispensable for the airspace effect.The texture with colorful and flowing visualization expresses the changing future. The dark red and forest green are mysterious and lay a perfect emotional foundation for super natural illusion.

Fabric:

Glossy oil paint effect, changeable 3D tactile impression and metallic luster have become the most obvious surface characteristics of technology themed fabrics; gold, silver and coppery metallic fabrics; crepe or mesh fabrics with metallic coating; protective nylon fabric; bright embroidery, dye or printing processes against dark grounding create a illusive, gradually-varied, technical visual effect; fine napped fabric with a warm touch; lightweight coated fabric or double-layered leather with gloss finishing; heavy silk satin; Space-themed printing lead to optical illusion effect or psychedelic floral patterns.