In order to meet the needs of a growing MICE customer group， various MICE planners have launched many MICE projects. These projects give MICE customers a fresh sense of vitality but in the same time increase the demands of service for event planners. MICE event is not only based on the strength of the product content， it is fundamentally based on service quality. Which enterprise can let the customers immerse themselves in the journey and not to be distracted by the trifles outside the travel stand good chance to win in the competition.

MICE service can be generally divided into "flights"， "wine"， "meal" and "local transport". This issue we have invited a number of industry players to discuss the current situation and future development of MICE service.