THEIR STORIES IN THE SKY

Why would an airline company want to make a series of micro fi lms?

Why could such fi lms, A steady Promise and Dream, Starting from the Heart, arouse such a huge attention and approval immediately after being released? They have been be widely spread and discussed, even appearing at the related events of the Cannes Film Festival, one of the three major international fi lm festivals, and have made so many specialists moved? In this Nihao issue, we would tell the stories of China Southern Airlines and its micro fi lms.

Text by Brooke Translation by Bian Jiajin Photos by Chen He