As the product development process in the apparel industry continues to speed up， producers are looking for new fabric and accessory options outside of the traditional sourcing seasons. As such， with its added advantage of being located in the core area of Chinas fashion industry and nearby Hong Kong， the popularity and importance of Julys Intertextile Pavilion Shenzhen has been growing within the apparel market in recent years. A number of renowned international and domestic brands， such as DKNY， Embry， FILA， Initial， Nine West Group， Peacebird， s.Oliver and many more， have already signed-up to attend this years fair， where they will source from around nearly 700 exhibitors.

“Once again this edition we are putting significant effort into inviting VIP buyers and matching them with our exhibitors， so we know that many key brand buyers will source at the fair again，” said Ms Wendy Wen， Senior General Manager of Messe Frankfurt （HK） Ltd. “Last year the feedback from these buyers， such as Diesel， DKNY， KINJI and Marc OPolo， was that they are consistently seeking new materials to develop new products throughout the entire year， therefore， they find Intertextile Pavilion Shenzhen increasingly beneficial to them， particularly because of its timing and high quality of products.”

One buyer already confirmed to attend， DKNY， sent its Fabric Manager Mr Patrick Chan to visit the fair last year， who praised the experience after his trip. “Im satisfied with the quality of the suppliers and their products. Ive found some potential suppliers in the Fine Japan Zone and received some samples. They provide high-quality fabrics with good design，” he said.

Asian exhibitors enthusiastic to exploit the high potential South China market with impressive product line-up

As the demand for ladieswear and menswear fabrics in the South China market matches the strengths of Asian suppliers， Intertextile Pavilion Shenzhen is particularly favoured by industry players from the region. The returning Korea Pavilion， Taiwan Pavilion and the Fine Japan zone will once again feature their foremost suppliers showcasing a full spectrum of high-quality sourcing options.

Hosting over 30 companies， the Korea Pavilion will showcase a variety of products， such as synthetic fibres， functional woven fabrics， cotton/ rayon / nylon / poly mixed woven fabrics， jacquard， embroidery and spandex. Korea Fashion Textile Associations （KFTA） Vice Chairman， Mr. Young Sang Yoon， and Daegu Gyeongbuk Textile Industry Associations （DGIA） Director， Mr. Geong Woo Lee， the two pavilion organisers， shared the potential they see in the South China market. Mr. Lee explained： “This market boasts more than 3，000 garment factories， and many of them have their own fashion brands. This favourable business environment creates much potential， and we are looking forward to connecting with the fashion brands， trading companies and buying offices from China and Hong Kong in the fair.” Mr. Yoon added： “Shenzhen is a rising market that contains abundant opportunities， and the buyers here are constantly buying new materials. Catering to this demand， many of our exhibitors will offer products that apply the latest fashion trends and functionality.”

Alongside the Korea Pavilion， the Taiwan Pavilion will gather 19 companies， including returning industry leaders – namely Chung Rung Textile， Lipeng， M.J.T- Ming Jenn， Royal Maye Chie – as well as a number of new members， such as FengXu Textile， Sina Textile and Q&S Co.， Ltd.， to exhibit a series of products from raw materials to fabrics. This includes yarns for special fabric use， lace and embroidery， denim， knitted and functional fabrics， and more. Meanwhile， after the successful debut last year， the Fine Japan zone will include 10 exhibitors including well-known companies Uni Textile， Sunwell and Stylem presenting an array of quality cotton and man-made fabrics for ladieswear as well as casual wear. The majority of these companies also provide small order quantities and quick delivery services to accommodate this market trend.

The 2017 edition of Intertextile Pavilion Shenzhen will be held from 6– 8 July in halls 6， 7 and 9 of the Shenzhen Convention & Exhibition Center. Concurrently， the 17th China International Fashion Brand Fair – Shenzhen（halls 1 & 2） and a fashion show （hall 5） will held in the same venue.

Intertextile Pavilion Shenzhen is organised by Messe Frankfurt （HK） Ltd.； the Sub-Council of Textile Industry， CCPIT； the China Textile Information Centre； and the Shenzhen Garment Industry Association.