Editorial Office of CDC

The 37thAnnual Meeting of the China Cleaning Industry Association (CCIA) was held November 21 to 24, 2017 in Nanjing, China. Over 1,000 professionals gathered from near and far to partake in a wide range of exchange opportunities and to learn more about the latest products and technology, and enjoyed three full days of presentations and discussions. The gathering was a culturally rich treat for everyone!

The theme for the 2017 Annual Meeting of the CCIA was “Responsible Product and Operation”.

On Thursday morning, November 23, the CCIA Annual Meeting was opened. The opening ceremony was chaired by Pi Zhiping, Deputy General Manager of Jinling petrochemical Co., Ltd. On behalf of the organizing committee, he expressed his heartfelt thanks and welcome to all participants. Du Tonghe (Secretary General of China Light Industry Association) and Wang Minyan (Deputy Inspector of Department of Consumer Goods of Ministry of Industry and Information Technology) delivered the speeches, respectively.

More than 1,000 members and guests gather at the Annual Meeting

CPCdE 2017 Expo attracts visitors

During the three-day meeting, attendees introduced new research, shared findings from current and completed research, and heard from a variety of distinguished government representatives and detergent practitioners. The meeting featured 7 sessions that addressed critical topics for “Grasping the Industry Trend to Lead the Material Innovation”, “Innovation-driven, Capital Assistance”,“Green Surfactant & Green Detergent”, “Outstanding Cleaning—Market Claims and Consumer Perceptions”,“Integrating Frontier Technology to Realize Product Upgrade”, “New Consumer Demands and Challenges” and“New Materials and New Technologies”, respectively.

Day 1 focused on detergent innovation issues.6 speakers addressed topics concentrated detergent innovation, trends and marketing, and new formulation technology.

Day 2’s plenary session reflected the macroeconomic trends and the cleaning industry operation. Zheng Wuhong, President of CCIA, spoke on the responsibility of product and company. She said the top four most concerns for enterprise are the future market trend, the industry transformation, the brand pattern and the high-end technology. The whole industry chain enterprises have entered a innovation phase of increasing research and development activities, exploring new markets, strengthening brand building and internal adjustment. Facing the coming China’s new era, we should retain beginner’s mind and remember our mission,and turn the new manufacturing industry into a new bright spot in the future of China economy. Terms like“going green”, “eco-friendly” and “going health” have become the major themes in social development. She also introduced the latest industry economic data, the price trend of the main raw materials, the import and export of raw materials, and summarizes the characteristics of the industry in 2017.

Highlights in the session of “Green Surfactant & Green Detergent”, supported by Guangzhou Liby Co., Ltd.,included “Green Healthy Trend in Household Cleaning”,presented by Li Yumei (Mintel); “Green and Sustainable Development to Restructure Cleaning Industry”, presented by Zhang Liping (Guangzhou Liby Co., Ltd.,); “Enzyme Innovation—Promoting the Development and Sustainable Development of Green and Healthy Daily Products”,presented by Wu Wenping (Novozymes); “Influence of Common Ingredients on Protease Stability in Laundry Detergent”, presented by Lu Yechang (Guangzhou Longkey Co., Ltd.).

Highlights in the session of “Outstanding Cleaning—Market Claims and Consumer Perceptions” supported by Novozymes Investment Company Limited, included“Development of Detergent”, presented by Shi Rongying(Shanghai Hehuang Whitecat Co., Ltd.); “Product Claims in the Digital Age”, presented by Shen Jun (Unilever);“Cleaner Market insights”, presented by Qiao Shuxiao(Kantar Worldpanel).

Day 3 focused on advanced technology and new raw material, product upgrade, and consumer demand.Presenting in concise 3-hour sessions, many speakers addressed topics ingredients regulation, trends and marketing, and specific country requirements.

On the evening of 22 November, 2017, Awards Ceremony was held at International Youth Convention Conference Hotels. The awards were presented to 20 key suppliers and 30 outstanding papers.

The CPCDE 2017 Expo is a highlight during the Annual Meeting. It gathered the famous exhibitors including domestic and foreign companies came from such as the United States, Holland, Britain, Germany,Swiss and Denmark.