The Shanghai International Beauty Expo has been held in National Convention and Exhibition Center on 6 - 8 May 2017, which is one of the remarkable locale for such an essential event. The Shanghai International Beauty Expo,established in 2016, is the newest addition to CIBE (China International Beauty Expo), the largest beauty industry platform in China. CIBE has been organized annually for over forty years. This year, it attracted more than 2,200 exhibitors and 500,000 professional buyers from 18 countries,tending to be a medium where many pretty important goods such as cosmetics, beauty & personal care products, make-up and beauty equipments were on display.

At the same time, a “Summit Forum of Market & Resource Interaction among Sino-Austral Cosmetics Industry”opened. Its theme is “Natural Beauty” and to explore the channels and landing strategies for Australian highquality cosmetics and health industry to enter the Chinese market, as well as the development trends and investment opportunities of China’ s cosmetics industries in Australia.

On 6th May, as one of the significant activities of CIBE,China Facial Mask Conference (2017) is jointly organized by the media, exhibition sponsor and mask OEM enterprises. The theme of the Facial Mask Conference’s was “Rebuilding the Facial Mask Ecosystem”. Many brands, distributors and retailers were invited to discuss the development direction of facial mask.