On August 1, 2017, Cetaphil signed a cooperation agreement with Longrich, a leading brand of China daily chemical industry. The two companies will share resources and make joint efforts to fully open up the Chinese special skin care market. Xu Zhiwei, the chairman of Longrich,Zhou Wenhua, the director of consumer goods of Galderma Trade (Shanghai) Co., Ltd., attended the signing ceremony.
As the leading brand in China, Longrich is committed to “empower individuals and families to lead healthy lifestyles". It has a strong supply chain system, brand reputation, channel resources, R & D ability and the brand force of 31 years. It also continues to absorb the global wisdom, promote the scientific research innovation.
Since November 20, 2015, China’s first German 4.0 Pilot Industrial Project has started in Longrich, the company’s intelligent production workshop, automated raw material warehouse display and automated delivery system have received high praise from government,colleagues and clients. This collaboration is a win-win situation for both companies and make Cetaphil the market leader of China’s skincare market.
China Detergent & Cosmetics2017年3期