Profile

JALA Group was founded in Shanghai in 2001.Upholding the business strategy of "Aggregating Worldwide Resources to Build Chinese Brands", JALA has consecutively created four distinct brands – MAYSU,CHANDO, BOTANICAL WISDOM and INSEA, in cooperation with world-leading companies in technology,innovation, design, from countries like France, America,Germany and Japan over the past decade.

In 2011, JALA launched its second 10-year development plan— “the Dragon Plan”, in which it will continue to focus on the core businesses of cosmetics and personal care products in order to realize three goals progressively,namely, “becoming China’s cosmetics industry leader”,“entering into international market”, and “establishing China’s own world-class brand".

Today, there is a vast national distribution network of more than 23,800 retail outlets established in China,covering all major cities, counties and over 10,000 towns. Brand counters can be seen in department stores,KA marketplaces, supermarkets, cosmetics stores and pharmacies. JALA has more than 7,000 directly employed staff in Shanghai & Beijing Branches and its manufacturing base, and over 100,000 practitioners in its distribution network. The Group has become one of the industry leaders with its stable growth in both domestic marketing share and brand performance.

Corporate culture

Mission

JALA’s mission is to popularize Chinese arts of living and values around the world, to delight consumers with first-class artistically appealing products and services, and to create a quality life!

Vision

JALA’s vision is to become a global consumer goods group with sustainable development, stable growth &profitability, and imbued with social responsibility, and to make the undertakings of its employees, partners,stakeholders built to last rather than flash-in-the-pan.

Values

To achieve its mission, JALA and its partners share the enterprise’s core values of “Win-Win Partnership and Happy Sharing” while upholding five fundamental qualities of honesty, integrity, trust, initiative, and ownership, which together serves as JALA’s driving force of growth.

JALA encourages its employees to establish partnerships of sincere friendship, mutual promotion and long-term codependency with associates, external customers, social organizations, schools and media and government organs,so as to achieve win-win results.

JALA also encourages its employees to share knowledge,methods and successes with their partners, actively take suggestions & methods shared by, as well as are proud for achievements made by others!

JALA honors

An Exhibitor of World Expo 2010 Shanghai;

Platinum Membership of the Boao Forum for Asia (BFA);

A Strategic Partner of United Nations Development Program (UNDP);

An Official Partner of the Chinese National Diving Team;

A National Hi-Tech Enterprise;

A Partner of Science Researches of Chinese Manned Space Flight;

A Partner of Chinese National Arctic Research Expedition& Chinese National;

Antarctic Research Expedition.