EXPLORE THE WORLD WITH OUR GLOBETROTTERS

Are you, the travel addict, tired of ordinary tourist itineraries? Recently, a marketing event of China Southern Airlines recruiting globertotters made quite a splash online. If you are one of those travel experts who will make a multitude of the journeys, sign yourself up now!

Text by Irene, Shen Dan, E-Commerce Division Photos by VCG Translation by Sonia

近期，南航營銷委電商部推出全球旅行達人招募活動，旨在召集有態(tài)度有想法的年輕旅行家，與南航一起發(fā)現(xiàn)新世界。

全球旅行達人招募系列活動每月舉行一次，每次推出一組南航目的地，受邀的旅行達人將全程享受南航聯(lián)合全球旅游局送出的免費機票和旅行基金。此次活動的電商部負(fù)責(zé)人蔡然解釋說：“我們推出這樣的活動，是想為普通用戶傳遞一個概念，旅行不只是從始發(fā)地到目的地，旅行可以有趣味，有故事，有個性?！?/p>

經(jīng)過激烈競爭最終勝出的旅行達人將以文字、圖片、視頻、直播等形式在自媒體上展示其旅行過程，并與南航用戶互動。而南航則希望借助達人獨到的旅行體驗，發(fā)掘目的地新玩法，為旅客提供旅行新思路。據(jù)悉，南航還會在活動后推出同款旅游產(chǎn)品。

目前已在招募中的旅行線路包括新西蘭深度自駕游和東南亞海島游?；顒右唤?jīng)推出反響熱烈，網(wǎng)絡(luò)點擊火爆，旅行達人也已陸續(xù)敲定。我們將繼續(xù)追蹤他們的精彩旅行故事。趕快報名，下一個旅行達人可能就是你！

Recently, the E-Commerce Division of the Commercial Steering Committee of China Southern Airlines launched the event of recruiting World Travel Experts, to call for young travelers with their own philosophy and creativity to explore a new world with China Southern Airlines.

The series of World Travel Experts activities are held monthly, each designated for one or more China Southern Airlines destinations. The invited travel experts are entitled to free fl ights and travel expenses offered jointly by China Southern Airlines and the tourism administrations worldwide. The event planner, Cai Ran of the E-Commerce Division, elaborated, “Through this event, we would like to convey a concept to the general customers: travel is not merely about moving from the origin to the destination; travel can be about fun, stories and adventure.”

The travel experts selected from heated competitions shall demonstrate their journeys on self-media via words, photos, videos and live broadcasts, interacting with China Southern Airlines customers. China Southern Airlines is looking to provide new travel ideas for passengers through the travel experts' unique travel experience and new ways of exploring the destinations. China Southern may offer the same travel packages following the event.

The routes that have started recruiting include an Extensive Driving Holiday in New Zealand and an Island Holiday in Southeast Asia. The event received frenzied responses upon launching, with enormous website visits. The travel experts have been selected along the process. We will continue to follow their fantastic travel stories. Sign up and you may be the next winner!